Good evening friends, today we come to talk about the iPhone 13. Since the release of the iPhone13, both performance and sales have been the top 1 in the five thousand price point, but with the rise of domestic machines in the past year, the iPhone 13 seems to be no longer a representative of cost performance.
In the iPhone13 also maintain 4GB running, 60HZ low brush, 1200W low pixel, 120H high brush, 12GB memory, 5000 mAh battery, extremely fast charging, 100 million pixels have become the standard of domestic machines, and even more than a thousand models are equipped with 120HZ high brush and extremely fast charging, from the hardware point of view, iPhone 13 In addition to chips, other aspects seem to be far inferior to domestic machines.
However, the sales of iPhone 13 in the list of major e-commerce platforms far exceed those of domestic machines, for example, in the Jingdong 618 sales list, the sum of all Android machine sales can match the sales of iPhone 13, and each one is less than one-tenth of the iPhone 13! Poor hardware but high sales? Why does the iPhone13 continue to dominate the list? Little Orange will come to discuss with you!
The iPhone13 is equipped with apple A15 chip, although it is a quad-core residual blood, but in 2022 mobile phone CPU performance ranking is still ranked second (full blood A15 is the first), pressure Snapdragon 8 Gen1, MediaTek Tianji 9000, Snapdragon 888 plus and so on.
The residual blood can still be so cattle, which is inseparable from Apple's production process and business model. Apple's chips are self-developed and self-used, in order to ensure the shipment of their own products, Apple's investment in A chips has always adopted the latest and most advanced chip process! At the same time, Apple adopts the strategy of "less core, more performance", and is willing to increase the core area and efficiency at any cost in exchange for stronger power consumption and performance.
In contrast, Qualcomm, through the sale of chips to make a profit, in research and development, investment to consider profits, to consider the needs of different manufacturers, to consider the price, so in the production process is naturally not too rigorous and not fine enough.
At present, the mainstream running memory of domestic machines has reached 12GB, and the highest realization is 24GB, while the iPhone series is still stuck in 4GB and 6GB, but many people actually experience it but find that the fluency of Apple's 4GB is comparable to That of Android 12GB, which is because the running background mechanism of the two is different.
Apple uses a virtual background (tombstone mechanism), which will make the foreground APP exclusive maximum memory, so that the APP that stays in the background will not continue to work, when the last task is interrupted, the system will record the status of the current application, and when it needs to be restored, the system will restore to the state before the interruption according to the recorded content.
Android uses the real background, in addition to the front-end APP, the APP that stays in the background will continue to run, and the front and back end APP together occupy the running memory, which will of course affect the fluency of the mobile phone.
In addition to the tombstone mechanism, Apple's unified push service also reduces the operating space. All app notifications in Apple are pushed uniformly by Apple Servers, and you don't have to open the APP to receive messages.
The open source of Android has led to no unified push alliance so far, so your messages can only be pushed by app or third-party service platforms, and this separate form of push has also increased the use of running memory invisibly, so Android can only use larger memory to ensure the user's experience.
Durability is the reason why most people choose Apple, it is not like the An excellent use of Yue card, a machine with five years is a common situation, such as colleagues and friends in the previous generation of Apple are used for four or five years of the machine. Although Android has been upgrading, the average life expectancy is about three years, and some models have been catonized a year after purchase.
In addition to durability, the retention rate of Apple products is also very high, take the iPhone X listed five years ago, the recycling price of the second-hand market is still about 1000-1500 yuan, and most of the Android mobile phones listed in the same period have long disappeared.
Since the first generation, Apple's high-end image has been deeply rooted in the hearts of the people, although the concept of "using Apple = money" has been diluted, but there are still people who pay for the logo, which is evident in the gender composition of Apple users.
According to the data, more than 50% of the users who buy Apple are female users, and the female users themselves do not recognize the performance of digital products, compared to the parameters, brand influence, feel, appearance, camera is the key point of purchase, while some users will also be affected by the environment, buy from the crowd.
Of course, such users only account for a small part, more users choose Apple to pay for Apple's ecology and IOS system, in addition to the iPhone, they will also use Apple's Mac, iPad, Apple Watch and so on. At the same time, users who buy Apple will not think about things other than the product, will not consider whether they have dual speakers, whether there is a linear motor, whether they can be fast charged, whether there is NFC, etc. What everyone pursues is that the product itself can be used normally and stably.
Since the fall of Huawei, the domestic high-end market has no brand that can really compete with Apple, although in recent years we can always hear the titles of "peak image", "Android machine king" and so on, but in terms of comprehensive performance, no model can compete with the iPhone 13 series, and it is precisely because of the vacancy of domestic machines in the high-end market that Apple has risen in the high-end market.
At the same time, the price of domestic machines is also beyond the scope of public acceptance, most people are not willing to spend five or six thousand, seven or eight thousand to buy a domestic machine, not willing to spend a high price to buy a short life, unstable performance of the model, "expensive and not easy to use" is the main reason for everyone to give up the domestic machine to Apple.
So on the whole, the iPhone13 can continue to dominate the list is not unfounded.
However, there are many factors affecting sales, and sales cannot be used solely as a standard to measure the quality of the model, and Android and Apple are two camps after all, with different research and development models and advantages in actual experience. For example, Android's dual-open applications, fast charging, global small windows, desktop layout customization, call recording, screenshot privacy coding, cross-screen interconnection, etc., are all experiences that Apple cannot enjoy.
And in the past two years, the progress of Android machines is also very large, the processor has also made a qualitative leap, the screen, smooth, image has long been different from the past, the gap between Android and Apple is gradually narrowing, and the unique convenient experience of Android machines is gradually changing the user's perception of domestic machines. I believe that in the near future, Android can also produce a good mobile phone that can compete with Apple!
The above content was first published in the official account of Orange Duoduo Mall, please indicate the source when reprinting!