How long have you not changed your phone? Nowadays, mobile phone replacement is getting faster and faster, Apple produces new models every year, and domestic manufacturers such as Mi OV are even more exaggerated, and more than 10 new models can be launched a year, from less than 1,000 yuan to the top of 10,000 yuan, everything is available, but it cannot be sold.
According to the report of the Ministry of Industry and Information Technology, in the first half of 2022, 576 million domestic mobile phones were produced, but only 136 million units were sold, and the rest became inventory, and the domestic mobile phone market was depressed. So why can't mobile phones be sold now? In fact, there are three main reasons.
First, the smartphone dividend period fades
From 2010 to 2020, the mobile phone market was one of the hottest markets in the world during the decade. However, after entering 2020, although the mobile phone market still has a huge market gap, it has begun to gradually show decline.
Nowadays, the most popular industry has become a new energy vehicle, but after more than a decade, new energy vehicles will inevitably go the old way of the mobile phone market. The reason is simple, that is, the popularity of each new type of commodity has a cycle, which is the dividend period of the commodity.
To put it simply, with the development of the times, mobile phones are a commodity that everyone needs to use, just like today's cars are also a must for every family, which has led to a large number of global demand. People around the world have to change from traditional PHS and straight mobile phones to smart phones, which is the demographic dividend of the mobile phone market.
Most people have a purpose for buying mobile phones, so the pain point of consumers' choice is what brand of mobile phone to buy. Apple has seized the wind of the development of the times, with excellent mobile phone performance to capture the favor of consumers, it has become the leading enterprise of smart phones.
But with the universal ownership of smartphones, the pain point of demand has changed from buying a mobile phone to changing a mobile phone. Buying a mobile phone is a necessity of life, but changing a mobile phone is not, so mobile phone manufacturers cannot come up with new products that attract users across the ages, then users will not easily change their mobile phones.
Second, the performance of the mobile phone is close to the apex
In the past, when smartphones were popular, the first generation of smartphones was also quickly eliminated. The reason is that the performance of the first generation of mobile phones is too poor, and the new smart phones, whether it is running speed or reaction sensitivity, are different from the cloud mud.
This led to the rise of smart phones at the beginning of the consumer frequent change of machines, resulting in a large number of smart phone gaps, the mainland millet, oppo, vivo manufacturers are seizing this opportunity, launching their own new products, thus rapidly rising.
The main reason for the replacement of mobile phones in the past is the improvement of the performance of the internal chips of mobile phones. For example, Apple's new machine in 2017 uses a mobile phone chip with a process of more than 10nm, and now the chip process has reached 5nm, and even the Tianji series has used a 4nm process, and the performance improvement is obvious.
But as Moore's Law continues to approach the end, traditional silicon-based chips no longer have much potential for development. The performance of the mobile phone two years ago and the mobile phone of four years ago, the running speed gap is obvious. However, the mobile phone launched today is not much different from the mobile phone of two years ago, and the replacement machine will no longer bring consumers a reborn experience.
The consumer's desire to change the machine is not strong, and it is not unrelated to qualcomm chips to drive backwards. Basically, in addition to Huawei, the chip market in the first two years was basically a Qualcomm company, and mediatek has developed rapidly in the past two years, and it has not yet reached the level of affecting Qualcomm's status. The more Qualcomm chips develop performance, the more retrogressive, the new machine heating up seriously, bugs continue, so that consumers lose trust, but also lose the enthusiasm for changing machines.
Third, the high-end flagship is not matched
And in contrast to xiaomi, oppo, vivo and other domestic manufacturers frequently releasing new machines, the pricing of domestic mobile phones continues to soar, and the name is the impact on the high-end, but basically the whole army is destroyed.
In addition to Huawei, domestic manufacturers do not have the ability to develop their own chips, and Huawei is deeply involved in the restriction storm and cannot launch new machines. Most domestic manufacturers buy chips from Qualcomm, and what they buy from each other is a unified chip, which cannot open the gap and can only win in other aspects.
So we see a variety of mobile phone conferences, focusing on the use of mobile phone experience of the pen and ink is very small, most of the focus on lens pixels, night mode, fast charging speed, screen resolution, etc., mobile phones are getting heavier and heavier, the lens is getting bigger and bigger, is it to buy a mobile phone or buy a camera? It's elusive.
In order to obtain the market, the major manufacturers pile up materials, pile hardware, and heap parameters indefinitely, but no manufacturer cares about the specific use experience of the mobile phone, as well as the optimization of the system, and it seems that the mobile phone is sold with scaremongering slogans.
This kind of undesirable mobile phone often can not sell good sales, the new machine was released a month or two after a big dive, the price fell by thousands of pieces, and gradually lost the trust of consumers.
epilogue
Smartphone competition is fierce, but the market tends to be saturated, and the dividend gradually disappears, which leads to a large amount of mobile phone inventory. Consumers do not buy mobile phones because the mobile phone experience is not satisfactory, but manufacturers should think about how to improve the performance of mobile phones to attract the favor of users, rather than designing advertising slogans to promote a pass.
For the large inventory of mobile phones, what do you want to say? Where do you think the development of smart phones is? Feel free to leave a message in the comments section.