laitimes

TOPBRAND | Failed/Open Secret was funded; Oatly Q2 oat milk sales exceeded 100 million liters; Perfume brand Le Labo may enter China

author:Interface News
Edit | Yoko

-Latest Financing-

Failed to complete a 10 million-dollar Pre-A round of financing with Wekki

Recently, "Untaken Building Blocks" completed a $10 million Pre-A round of financing, which was exclusively invested by Nova Capital. This round of financing will be mainly used for product development, marketing and other aspects. In July 2021, Weihe Brick completed the strategic financing led by Xinyi Capital and Tiger Sports.

Founded in 2020, Wei ji brick is a local brick tide play brand, hoping to provide a strong design, boutique and playable exclusive dream world for children aged 16-40 in a fast-paced state. At present, it has developed a series of immersive tide building blocks such as Really Good Shop, Four Seasons Back Garden, One Apartment, Kamakura Train, and Datang.

Editor's Comments:

China's toy market is in a period of rapid growth, and the scale is expected to exceed 200 billion yuan in 2025. As an important category, trend building blocks also continue this growth momentum. From crowdfunding to standing in e-commerce channels, with a unique product style, it is not time to gradually gain a foothold online, and it is believed that after financing, the brand will further expand its popularity.

Snack brand Open Secret raised $10 million in Series B funding

TOPBRAND | Failed/Open Secret was funded; Oatly Q2 oat milk sales exceeded 100 million liters; Perfume brand Le Labo may enter China

Image source: brand official

Recently, Indian DTC snack brand Open Secret raised $10 million in a Series B funding round led by Ananta Capital, with existing investors Matrix Partners India and Sixth Sense Ventures and McKinsey & Company Asia Chairman Gautam Kumra participating in the round of funding. The current round of funding will be used to expand product lines, recruit personnel, strengthen technical capabilities and omni-channel distribution operations.

Founded in 2019, Open Secret mainly offers biscuits, nuts, chocolate, cereals and other categories, and is currently available for purchase through its own independent sites, major major e-commerce platforms and more than 3,000 offline stores in India.

Editor's Comments:

In the post-PANDEMIC era, there has been a structural shift in consumer behavior, with a significant increase in preference for healthy snacks. India's health snacking sector has always had supply constraints, and Open Secret will quickly fill this gap after financing.

-IPO News-

Source Fly Pet Shenzhen Stock Exchange Public Offering

TOPBRAND | Failed/Open Secret was funded; Oatly Q2 oat milk sales exceeded 100 million liters; Perfume brand Le Labo may enter China

Image credit: pexels

Today, Yuanfei Pet Shenzhen Stock Exchange public offering.

Yuanfei Pet is a company focusing on pet supplies and pet snacks, the main products include pet towing equipment, pet injection molded toys and other pet supplies, dog bite glue and other pet snacks.

Editor's Comments:

Although China's pet industry has a relatively short development time, it benefits from economic development and consumption transformation and upgrading, and the domestic pet market has grown rapidly, and the growth rate is much higher than the global level. The rapid development of Source Fly pets also stems from the overall market trend.

-Acquisition News-

Mondelëz completed the acquisition of Clif Bar & Co., a manufacturer of organic nutrition energy bars in the United States

TOPBRAND | Failed/Open Secret was funded; Oatly Q2 oat milk sales exceeded 100 million liters; Perfume brand Le Labo may enter China

Image source: brand official

Recently, Mondelëz International completed the acquisition of Clif Bar & Co., a manufacturer of organic nutrition energy bars in the United States, for $2.9 billion. The acquisition, first announced in June 2022, includes Cliff Bar's Clif, Luna and Cliff Kid brands.

Following the acquisition, Clif Bar's business will continue to operate at its emeryville, California, U.S. headquarters and will be manufactured at its facilities in Twin Falls, Idaho and Indianapolis.

Editor's Comments:

When Clif Bar joins the Mondelëz team, the two will work together to move forward to provide consumers with delicious snacks that will give them life more motivation while also reducing their impact on the environment.

-Earnings Data-

Oatly Q2 oat milk sales exceeded 100 million liters

TOPBRAND | Failed/Open Secret was funded; Oatly Q2 oat milk sales exceeded 100 million liters; Perfume brand Le Labo may enter China

Image source: brand official

On the evening of August 2, OATLY disclosed the second quarter and first half of 2022 results report, Q2 revenue of 178 million US dollars (about 1.195 billion yuan), an increase of 21.8% year-on-year; Attributable net loss of $72 million, an increase from the year-ago quarter. Overall revenue for the first half of the year was US$344 million (approximately RMB2.309 billion), up 20.2% from US$286 million in the same period last year, and also turned a profit with a loss of US$159 million.

In the second quarter, Oatly oat milk sales were 121 million liters, an increase of 27.4% compared to 95 million liters in the same period last year; Finished products were 124 million litres, up 17.0% from 106 million litres in the same period last year.

Editor's Comments:

In the second quarter, OATLY's revenue growth was mainly due to the rapid growth of global demand for oat milk, and in view of the current environment, OATLY is also gradually expanding production and increasing production capacity.

-Brand new-

"NOWWA Coffee" launches a new 0-calorie sugar product

TOPBRAND | Failed/Open Secret was funded; Oatly Q2 oat milk sales exceeded 100 million liters; Perfume brand Le Labo may enter China

Image source: brand official

On August 3, "NOWWA Coffee" launched a new product: 0 carat sugar green light milk latte, 0 carat sugar grape light milk latte, which is currently on the market.

The new product 0 carat sugar green light milk latte, 0 carat sugar grape light milk latte added 0 carat sugar, sweetness comes from fruit, fat content is 37.5% lower than ordinary latte, light and unburdened.

Editor's Comments:

With the increase of health awareness, consumer demand for products such as 0 sugar is rising. NOWWA Coffee cuts to this need and launches a new 0-calorie sugar series to continuously meet people's preferences.

"lululemon" released the co-branded series of artists Ed Curtis

TOPBRAND | Failed/Open Secret was funded; Oatly Q2 oat milk sales exceeded 100 million liters; Perfume brand Le Labo may enter China

Image source: brand official

Recently, the sports brand "lululemon" announced a joint series of collaborations with London-based artist Ed Curtis.

The collection includes women's sports underwear, skinny trousers and more, featuring a large hand-painted print featuring Everlux fabrics that are breathable and No-Stink Zinc fabrics that reduce odors.

Editor's Comments:

Lululemon is constantly expanding its product range, but it is also enriching its original collection. The new joint brand has injected more artistic atmosphere and more beauty into Lululemon, which is believed to attract more consumers.

Body care brand "Curie" launches new products

TOPBRAND | Failed/Open Secret was funded; Oatly Q2 oat milk sales exceeded 100 million liters; Perfume brand Le Labo may enter China

Image source: brand official

Recently, DTC body care brand Curie announced a partnership with high-end gym Equinox to launch a juniper eucalyptus full body deodorant spray, and this summer for 105 Equinox club members to provide free products.

Founded in 2018, Curie focuses on pure skincare and efficacy. The new products will help users connect with a healthy and active lifestyle.

Editor's Comments:

From 2021 to 2022, Curie achieved a 400% year-on-year increase. This cooperation with offline gyms has launched new products, which has further broadened product sales channels.

-Fashion Trends-

Aesop will open its first physical store in China in Shanghai

TOPBRAND | Failed/Open Secret was funded; Oatly Q2 oat milk sales exceeded 100 million liters; Perfume brand Le Labo may enter China

Image source: brand official

Recently, Aesop, an Australian skincare brand owned by Brazilian beauty giant Natura & Co, announced that China's first physical store is located on Dongping Road in Shanghai, which is currently under renovation and will open soon.

Natura & Co's China-based subsidiary, Natura Investment (Shanghai) Co., Ltd., injected capital into Aesop's new company of the same name at the end of 2020 and completed its brand registration in China in 2021.

Editor's Comments:

Aesop has always gained the attention of many consumers, and this time launched China's first offline store, broadening retail channels, or will increase more sales.

Estée Lauder's perfume brand Le Labo may enter China

TOPBRAND | Failed/Open Secret was funded; Oatly Q2 oat milk sales exceeded 100 million liters; Perfume brand Le Labo may enter China

Image source: brand official

Recently, Estée Lauder Group has begun to officially file its perfume brand Le Labo for the domestic Food and Drug Administration products, Chinese named "Leleber", which means that the brand will enter the Chinese market.

Founded in 2006, Le Labo's frigid style has led the market trend. In 2014, the brand was acquired by the Estée Lauder Group.

Editor's Comments:

As a niche brand of the Estée Lauder Group, Le Labo is not too well-known in China. Entering China this time may quickly increase brand awareness and gain more consumer attention.

TOP HER | records women's growth value and business value

Vertical precision media | her economic integration marketing | data growth decisions| high net worth community economy

Beijing, Shanghai, Hong Kong, New York, London, Vancouver |[email protected]

Read on