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As long as you have seen "Winnie the Pooh", you will definitely be impressed by the pink piggy Pij in the film who loves to wear striped shirts, and you will definitely remember Peegie's soft and always somewhat shy voice. This voice is officially approved by Disney Chinese voice, and it is the voice of Chinese voice actor Jiang Guangtao.
If you want to choose a post-90s and post-00s "childhood male god", then Jiang Guangtao may be more suitable than any actor, and his "figure" is indispensable in translation production, domestic dramas, and animation films. From the 90s to the present, he has created countless classic roles with his voice, all the little trains in "Thomas and His Friends", the male protagonist Jack in "Titanic", the male protagonist Frodo in "The Lord of the Rings", Hua Wufeng, Li Xunhuan, Murong Yunhai and so on in film and television dramas are all him. In addition to personally dubbing, he will also act as a "conductor", "Beauty Plan", "Peking No War", "Langya List", "Pretender", "Wind Sound", "Big Fish and Begonias" are his dubbing director works. Among the Chinese voice actors who are still active in the front line, Jiang Guangtao can be said to be a well-deserved "grandfather".
However, recently, Grandmaster has made a big news. On July 19, it was reported online that he was forcibly taken away from the work site by a police car, and then the official clarified "commercial disputes and cooperated with the investigation." His studio colleague Baomu Zhongyang was also involved in the dispute, and all of their recent work arrangements were forced to be suspended, and many domestic animation and game works were affected.
Everyone in the dubbing circle is waiting with bated breath for the outcome of this incident, because everyone understands that if Jiang Guangtao and Baomu Zhongyang cannot return to work in the short term, then the photosynthetic building block studio to which they belong will basically be sentenced to death. Photosynthetic building blocks, which are currently ceiling-level in the dubbing circle, if it goes wrong, it means that the entire industry will have to face a big earthquake.
Before the results of this event come out, let's stop and see the road that Photosynthetic Brick Studio has traveled for more than a decade.
Idolized national matching circle
Translation - film and television - animation - radio drama, sound performance from the edge to the center
The profession of voice actor was first dubbed for translation and production, and then due to the significant increase in film and television production in the mainland, many shots did not have the conditions to achieve simultaneous sound, so they also began to use post-dubbing. But to some extent, dubbing is actually a kind of "invisible" behind-the-scenes work, which cannot be known to the audience.
But that changed markedly after 2010. That year, Jiang Guangtao, together with his friend Ji Guanlin and others, established the "Beijing Photosynthetic Building Block Dubbing Studio", jumping out of the traditional system of "Translation Studio". They began experimenting with different jobs from film and television dubbing, such as the 2011 release of the game Paladin V, which features behind-the-scenes dubbing footage and puts "voice actors" in the foreground for the audience to see.
Coincidentally, in 2012, a similar dubbing studio "Beidou Penguin" was established in Shanghai, which specializes in animation and games, and "100,000 Cold Jokes" and "My Name is Bai Xiaofei" are their works. After that, more and more voice actors began to break away from large factories to set up small studios, and Yin Xiong Lianmeng, Guansheng Culture, Bianjiang Studio, 729 Sound Workshop, and Roaring Wave went forward and followed, all of which set their sights on the emerging animation game industry.
In the years of "the rise of national comics", the photosynthetic building blocks in the north have come up with Chinese original works such as "Big Fish Begonia", "Fox Demon Little Red Lady", "Full-time Master", "Assassin Wu Liuqi", etc., and the Big Dipper Penguin in the south has led the Japanese comics, including ultraman series, Spider-Man series, "Your Name", "Ghost Blade" and other masterpieces.
Ghost Blade Chinese version of the dubbing tidbits
If there is always a visual image in the anime works that stands in front of the sound, then in the radio drama, the sound performance really becomes the core of the core.
In 2018, the broadcast drama "Magic Ancestor" of The Big Dipper Penguin was launched on Cat Ear FM. The unique feature of this radio drama is the adoption of a paid system, which marks the official arrival of the era of paid radio dramas. After that, major dubbing studios have successively launched radio drama works such as "Full-time Master", "Kill the Wolf", "Silent Reading", "Martial Qiankun", and all adopt the mode of "free audition set + paid unlocking of the whole drama", cultivating a large number of paying users. The earliest drama "Magic Ancestor" alone has nearly 600,000 paying users, with a payment amount of more than 15 million yuan.
Recording studio – exhibition – variety show, voice actors from behind the scenes to the front of the stage
With the development of two-dimensional culture, the concept of "voice actor" in Japan has been introduced, and more and more young people have begun to use "voice actor" and "CV" instead of the title of "voice actor". Voice actors don't just do dubbing, they usually sing theme songs, character songs, and even take on live stage plays or singing and dancing performances for anime games.
Most of the voice actors in China are also like this, and large-scale comic exhibitions, anniversary parties and other activities are their stages. Even if they record in the studio, they can share their daily work with fans through platforms such as Weibo, Douyin, and B Station. Voice actors are more than just behind the scenes.
Glory of Kings 6th Anniversary "Co-Creation Night" evening
In addition to this, TV shows are also a place where voice actors often show their faces. CCTV character interviews, variety shows "Ace to Ace" and "Every Day Upward" have invited Jiang Guangtao. By the beginning of 2018, Hunan Satellite TV launched a star competition show with dubbing as the theme of "Sound Immersion", which produced a total of three seasons in two years; In 2020, Station B launched "I Am a Special Voice", and the second season of the trailer has been released. These TV variety shows have pushed the niche circle of dubbing to the public, and also heated up the "dubbing male gods" and "dubbing goddesses" such as Jiang Guangtao, Bian Jiang, Ajie, Ji Guanlin, and Qiao Shiyu.
I'm a special voice troupe season
The national matching circle that is not connected
Veteran voice actor's "Midlife Crisis": stereotyped, but also tired of listening
The gods and goddesses are famous, but since the audience knows them, can they still not play when they hear their voices on TV? Open the idol drama, the young and lively girl is Qiao Shiyu, the mature and intellectual beauty is Ji Guanlin, the refreshing teenager is Jiang Guangtao, and the handsome man who is heroic and domineering is Bianjiang, which is also a kind of "hegemonic screen".
What's even more deadly is that the big-name voice actors have begun to be "regurgitated" by fame. Ajay, the lever of the 729 sound workshop, has been criticized on this issue. He has used his voice to create countless charismatic and changeable characters, but recently he has become more and more "Jerry", and he knows who it is as soon as he hears it.
Fan reviews
The "Full-Time Master" TV series is the most prominent problem. It was originally scheduled to be played by Yang Yang's original voice, but the filmmakers took into account Ajie's fame and temporarily changed to Ajay's voice when the promotional film had been broadcast, and let Ajay continue to use his signature voice. As a result, the voice of "Jerry Jieqi" is incompatible with Yang Yang's face, and the effect of the film is very bad, and it finally offends fans on both sides.
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The "thirty and standing" of the new generation of voice actors: the basic skills are not good, and it is not far
Take Big Dipper Penguin Studios as an example, this team was originally formed by a group of voiceover fans on the Internet, and it was through long-term struggle to change from unpaid dubbing to professional dubbing. Since then, more and more voice newcomers are learning from them, and through online dubbing – accumulating popularity – signing up for a studio path to become a professional voice actor.
However, it has been nearly a decade since the establishment of the Big Dipper Penguin, and the first members such as Huang Zhenji, Shanxin and others have undergone countless tempering to become voice stars who do not lose the cast of the class. But how many young voice actors today can do that? The basic skills of speaking, spitting, breathing and other lines cannot be achieved quickly, and the practice is boring, which has become the fatal shortcoming of many young voice actors. Dubbing is not as long as the sound is good, the basic skills are not solid, how can you go far?
Where are the newcomers? Newcomers in the training course
At present, domestic colleges and universities rarely open dubbing majors, and professional counterpart training can only be done by practitioners themselves. In 2015, Ji Guanlin opened the "Guansheng Academy" and began to recruit students for dubbing training. After that, major dubbing studios have followed suit, photosynthetic building blocks have opened "roar waves", the Sound Bear Alliance has launched voice actor idol girls, big dipper penguins have a new star plan, and each family is tapping potential newcomers. Around 2018, almost every dubbing studio is running short-term training courses, charging tuition for dubbing classes, and after the course, outstanding students can stay and sign up.
However, such training courses seem to have taken a taste. For students under the age of 22, every winter and summer vacation is held, the duration is between two weeks and two months, and the tuition fee is often tens of thousands. Such a short training is difficult to say efficient, and in the end, only a very small number of trainees can sign a contract with the studio.
Photosynthetic building block dubbing training class
It's not so much vocational skills training as it is an interest class course, a way of doing business and a source of income for dubbing studios. But the question also arises, are these studios eligible to open classes for the society as educational institutions? Does the tuition go to the studio or goes directly into the teacher's pocket? Is this a class or a celebrity voice actor meet-up?
Whether it is professional or interest training, if it is to be used as an education, it needs to have a corresponding normative system. It is too early to talk about dubbing as a general interest in piano and dance, but as a professional skill, education is very necessary. Since the profession of voice actor idol has emerged, if it is to develop healthily, it needs standardized vocational education to cultivate reserves.
Voice actor acting at a Japanese school
The savage growth of the national circle
Specification: Replace the "individual" of the personal studio with rules
At present, the domestic dubbing circle is actually not large, except for the old big factories such as Shangyi, almost all other studios are small studios. A studio is a small team, or simply a celebrity sole proprietorship, centered around one or two people. Jiang Guangtao and Baomu Zhongyang of photosynthetic building blocks, Ajie and Qiao Shiyu of the 729 Sound Workshop, Bianjiang of Bianjiang Studio, and Ji Guanlin of Guansheng Culture are all like this.
The biggest problem with these studios is the lack of professional and disciplined managers. Their business capabilities are indisputable, but when it comes to operations management, they are all the same. 729 has repeatedly overturned the car on the issue of peripheral materials, and the words and deeds of executives have caused an uproar among fans. Photosynthetic building blocks have also long been reported negative news about employee treatment, confidentiality agreements and other issues.
These small studios are already on top of an ever-expanding market, and they need professional operators and efficient systems that allow them to function vigorously.
Oversight: Consensus is needed within the industry
At present, the most famous batch of voice actors actually come from photosynthetic blocks. Unfortunately, Ji Guanlin left Photosynthetic to found Guansheng in 2015, and Ajie left Photosynthetic to found 729 in 2016, both because of "different ideas". However, the problems encountered by photosynthetic building blocks are far more than this, as a small enterprise with a registered capital of only 200,000 yuan, it has filed more than ten lawsuits in five years, and has even been sued by the original investors, and is involved in various contract disputes and resolution disputes. This time the problem is in the photosynthetic building blocks, which is not an accident.
For China's dubbing industry to move forward, it needs these fragmented enterprises to reach a consensus, and it also needs higher-level supervision by the government and industry associations to create a standardized and orderly industry environment.
Development: Break down barriers and embrace the back waves
Although this circle is not large, there are many unspoken rules in it, such as "Beijing Circle" receiving film and television, "Shanghai Circle" receiving games and so on. Moreover, each studio pursues protectionism, and when a work is received, it is all done by the people in the studio, even if it is a mobile game with many characters, and there is often a situation of "one person and multiple service". These protections are good for newcomers, but they are not necessarily good for the industry as a whole.
The sudden situation of the photosynthetic building blocks is still inconclusive, but the past week has still been fruitless, and it seems that the problem is not optimistic. This is also a warning to the entire industry, this barbaric growth industry, it is time to regulate.