Text/Gurin
Although "big hidden in the city and small hidden in the wild" is Chinese Taoist philosophical thought, whether it is considered from a philosophical point of view or interpreted in a literal sense, it alludes to a conclusion: a leisurely and elegant life does not necessarily have to go to the Forest Spring Trail to understand. Just as the newly released "Tide Brand Beijing" of Beijing Off-Road breaks the boundary between the city and the countryside, with "Beijing Tide to You" as the tide card symbol, through the multilateral forest system to create a new "forest life" way of young, self-pleasing and cool urban ..
The new Yueye Tribe Open Day returned, and the double car debuted again
Just as delicious cuisine is inseparable from flavoring, love of urban life is also indispensable to the atmosphere of young fashion. On the way to escape the "ceiling" and "asphalt road" of the urban youth plan, Beijing cross-country prepared a surprise: the second Yueye Tribe Open Day made a strong comeback. At the scene, the 2023 BJ40 City Hunter Edition swept in with a blue storm, while Beijing Off-Road's 2023 blockbuster product, the Super and 40, also appeared on the scene, with a total of 4999 units.
After the appearance of two blockbuster new cars, the new Yueye Tribe Open Day brought together more and more tide play attributes, exhibiting 12 themed skins full of national tide charm, and conveying a positive sense of oriental traditional art to the outside world. At the same time, the official also released a new brand of "Chao Brand Beijing" on the spot, with a variety of trendy items such as "Sen Wolf Family", "Exclusive T-shirt", "Trend IP NFT" and so on, with "Play" as the main line, setting off a unique tide play storm.
Beijing Off-Road and Super and Auto Joint Venture launched Super and 40
As long as it is on the spot, the attention will definitely be attracted by the super and 40, after all, as the first full-scene off-road vehicle created by Beijing off-road and super and automobile joint creation, it not only has the "outdoor big toy" "can be city and wild" label, but also based on the "original factory full" BJ40 ring tower champion version upgrade, the city play attributes and off-road attributes are quite interesting, so that the audience feasted on the eyes. It is worth mentioning that the "joint creation car" launched by Beijing off-road is different from the traditional way of making cars, which is to accelerate the off-road culture and off-road lifestyle out of the circle. At the same time, different from the traditional sense of "labeling /authorized custom car", this super and 40 is a beijing off-road and super and automobile together to explore the design scheme and R & D rhythm, on the basis of ensuring product quality upgrade of the work.
In terms of appearance, Chaohe 40 takes "Less but better" as the design concept, returns to the essence of things, uses design for users to think, integrates beauty and value, and through the tough "bone" shape supplemented by "Moon Rock Silver" color paint, presents a simple and refined design texture, the overall look is more pure, more attractive. In terms of off-road performance, the new car completely inherits the off-road gene of BJ40, has a strong all-terrain passing ability, and is replaced by a customized 20-inch forged wheel, coupled with K-MAN professional all-terrain suspension system, which effectively reduces the impact of extreme road conditions on the body, and strengthens the dynamic stability and passability of the body. In addition, for the urban car scene, the new car also upgraded the subwoofer and horn unit, with the super and the team's newly designed META car-machine interactive interface, echoing the overall styling texture of the super and 40, to achieve internal and external unity, both shape and sound.
Off-roading doesn't have to be experienced in the forest spring trail
Although the appearance of the 2023 BJ40 City Hunter Edition unveiled with the Super and 40 has not changed much, the new "Sea Breeze Blue" paint gives people a new sense of visual freshness. It is worth noting that the interior of the new car adopts a unique blue/white color block design in many places, which echoes the "sea breeze blue" hue of the appearance, just like the summer sea breeze, which is as fresh and pleasant as the summer sea breeze, and comes with its own healing and purification superpowers, which is very eye-catching. At the same time, the new car has also greatly optimized the NVH performance of the whole vehicle, the mute effect has been increased by 7%, the idle noise is as low as 40.2dB, coupled with the main silent Cooper ATS tires, the quiet comfort of the whole vehicle has been further strengthened, and the cabin tranquility can be compared with the mainstream urban SUVs.
At the same time, for the urban young user group, the 2023 BJ40 City Hunter Edition has also upgraded the car machine system in an all-round way, and newly installed the "Yueye Car Union" car machine system, which integrates the common car machine functions such as entertainment, social networking, navigation, and AI voice interaction into the car machine functions, providing users with a more intelligent and interesting off-road lifestyle.
In terms of core off-road attributes, the new car has made a key enhancement to the waterproof ability of the whole vehicle, and the wading ability has broken through to 750mm, which is more powerful than the competitive tank 300. In addition, the new car is also replaced with a lighter aluminum alloy front axle, which has a better heat dissipation effect than the iron front axle, and can withstand the more complex extreme off-road environment than before. Overall, the new BJ40 City Hunter Edition is still "city but wild", which can not only allow urban youth to freely run between cities, but also let them wander in the countryside, this sense of unrestrained freedom is not the essence of off-road?
As long as the heart is "wild", everything in sight is freedom
If we have to put a shackle on the "heart", then what is the point of talking about "off-road"? At present, Beijing off-road aims at the trend of urban life, combines off-road + camping, breaks the inherent off-road "stereotype", allows doubly fun Yueye life to pour into the city, and completely opens the curtain of exclusive urban youth's tide play life. Coincidentally, in the past two years on the city road, more and more off-road vehicles can be seen, of which BJ40 and other off-road vehicles are unknown, more and more young people like to drive off-road vehicles to find the tide to play the joy of life, off-road vehicles are gradually changing from niche to popular fashion.