For the game "Diablo: Immortal", although the game graphics skills are cool, the heavy kryptonic environment makes its reputation also polarized, I don't know if you have played? Keep an eye out for your opinion.
In the latest official data, the "Diablo: Immortal" national costume since its launch, the player has exceeded 30 million, Blizzard also calculated that among these users, almost half of the players are "new" users, which sounds like a very good result, right?
But Activision Blizzard's second-quarter earnings report shows that this is only a superficial boom.
Among them, Activision Blizzard revenue in the second quarter was $1.64 billion (down 28% year-on-year); Net income of $280 million (down 68% year-over-year); Monthly active users were 361 million (down 12% year-on-year and down 3% from the previous quarter), all supported by Hearthstone, Diablo: Immortal, Call of Duty: Vanguard, and Call of Duty: Warzone.
Some players have calculated that if each quarter follows this profit, Activision Blizzard will take 61 years to earn back the money Microsoft bought it...
Apparently, the task of heavy krypton is now on the shoulders of Diablo: Immortal, after all, this kind of game that relies on equipment upgrades, charging money and not charging money are two games.
The protagonist of today's topic, jtisallbusiness, a YouTube blogger, just after the sale of the mobile game, slammed 100,000 US dollars, about 600,000 yuan into it, for a time the limelight was indistinguishable, and also on the news of the extranet.
Let's not say that the value of his money is not worth it, but he really has money, and he himself recalls in the video how the highlight moment of his money was reported by others.
But shuang gui shuang, the combat effectiveness is too strong in exchange for loneliness, he sent a video this time not to show off, but to complain, because there are too many other people in the early stage, resulting in now he can't even do the daily daily tasks and complete a PVP duel, and the matching can't arrange a decent opponent for him.
That's right, how lonely it is to be invincible.
To this end, he complained for a long time and said that he wanted to fight with Blizzard and return the money he paid, after all, such an experience was too uncomfortable to spend money.
It is not clear whether he is the game's toy, but Diablo: Immortal does not even consider giving krypton players an hour of work, with a companion to play? It is also too unprofessional, which has to be learned from domestic games.
Finally, in the latest video, he said that Activision Blizzard had heard his response and would respond to him within a week.
As for how outrageous the kryptonite of Diablo: Immortal is, I'll summarize it in terms of my understanding:
The core kryptonite point is still to fight the secret realm;
Defeat the boss, the player gets not a direct reward, but the opportunity to spend money to buy the reward;
Gems and settings are not less;
There are up to 22 paid currencies or assets in the game, which can be fed into a variety of different crafting and upgrading systems;
……
And the domestic mobile game routine is basically very similar, but replaced by a more exquisite skin and action system in it, and these I mentioned are only the tip of the iceberg, what ten consecutive draws, skin is also there, because I only played to level 30 did not play to understand and do not know too much.
The liver and purse are sore
Josh, another game blogger at YouTube, summed up a sentence that is good and harmful to the game industry in the long run:
There's never a lack of fun in the game, and multiplayer co-op is fluid, but the ubiquitous kryptonite mechanics always induce players to invest countless amounts of money, making the positive parts of the game seem insignificant.
The player community should respond to the behavior of the game company: the monetization in the game needs to draw a clear line, what is acceptable and what should not be condoned by the producer.
Of course, can you say it wasn't a success? On the contrary, I think it is still a little successful, at least it proves that the IP of "Diablo" is still valuable, after all, the deformed mobile game routines are placed there, and the players are not fools, and those who like to play will still play.
But how to balance the respective experiences and cool points of ordinary players and paying players may be the most important thing for Activision Blizzard to consider, otherwise the loyalty of mobile gamers has always been difficult to say.