Under the epidemic, the impact on the mainland's tourism industry can be said to be devastating; External: the current situation of tourism that cannot go out and cannot come in; Internal: less group gathering, restrict group travel, prohibit inter-provincial travel;
The current tourism status: nucleic acid has a limited period, and the itinerary involves risk isolation; No one can predict when and where the outbreak will occur
01, at this stage, "isolation" has become the biggest harm to the tourism economy
This year's summer tourism market is characterized by where there is no isolation, where to go. Quarantine policies are becoming a barometer of a regional tourism market.
Under the epidemic situation, in order to attract tourists, major scenic spots have launched promotional discounts, free tickets and other activities, as the epidemic prevention and control situation continues to improve and the arrival of summer vacation, the "fireworks" of tourism have begun to rekindle. Due to the relatively loose and friendly epidemic prevention policy, the summer tourism market in Hainan, Xinjiang, Yunnan, Jiangxi and other places this year is relatively hot.
Xinjiang is full of tourists rushing to the hot search, and the air tickets and accommodation of major tourism platforms are even more rising; The number of tourists reached a record high
The tourism market in those areas with relatively conservative epidemic prevention policies is obviously much more deserted. Under the trade-off between promoting the local tourism economy and doing a good job in air defense, epidemic prevention is undoubtedly the top priority;
Uneven heat and cold is the biggest feature of the tourism market this summer, in the face of different prevention and control policies across the country, "where not isolated to go, where the travel policy is relaxed to go" has become an important indicator for people to choose travel destinations.
The prudent use of isolation is the best way to rescue the tourism industry from its predicament.
02, tourism with the local policy "hot and cold" can not be ignored
Today there is no isolation, this purpose has a high probability that someone will go; Tomorrow quarantined will be quickly removed from the traveler's list.
Whether it is Hainan, Xinjiang or Yunnan, the more popular destinations this summer vacation have a certain degree of randomness, uncertainty, and intermission, closely following the epidemic situation. However, the spread of the epidemic, such as the loss of the epidemic in the North Sea, has also allowed local tourism to enter from the explosion to the extreme cold; It will be impossible to carry out tourism for a long time, let alone be able to burst into flames again; Every time the epidemic is lost in the city, it will only tighten the control layers;
Today's consumers are also "trained" to have a window period to travel, see where there is no isolation, and quickly pack up things to buy tickets.
Tourism, originally in order to easily and conveniently achieve their own tourism purposes;
03, more policy interconnection, is the convenient way to travel
Unify the national quarantine policy, adjust from 14 days to 7 days, etc., use isolation tools with caution, and abuse isolation methods; Shorten the itinerary card for 14 days, cancel the star, recognize the health code between cities, etc.,
With each relaxation of the policy, the number of tourism-related searches has increased by dozens of times, which shows how direct the impact of the epidemic prevention policy on the tourism industry is.
I hope that this time the travel environment across the country will improve, no longer just stay at the policy level, otherwise, in the next peak tourism season, our tourism market will be a situation of "some people are happy and some people are worried".