The wind of China's new energy vehicle market is still continuing, and even the internet manufacturers have entered the workshop - Baidu wants to build "car robots", Tencent wants to make car company connectors, Huawei, which claims not to build cars, has handed over the questioning boundary, and Ali has cooperated with SAIC to create wisdom.
However, before the Wuling Hongguang MINI EV, the wave of new energy vehicles rarely covered the vast third- and fourth-tier township markets. Residents there travel through the countryside on a transitional product, "Old Man Music".
Today, the Cube Knowledge Bureau has conducted an in-depth investigation of the "old man's music" in the transformation, and restored their life-and-death struggles under the policy raid and the reduction of dimensionality of car companies.
Text | Sun Pengfei
Edit | Tang Xiaoyuan
Total text: 6102 words
Estimated reading time: 7 minutes
In March 2016, a British classic car, which originally sold for less than £200, sold at Sotheby's for a premium of 60,000 times (about 1.2 million yuan), enough to buy a Porsche 911.
Bidding on the model Pierre P50, it has another title: the world's most pocketed car.
The P50 is a three-wheeled car with tires only the size of a doughnut, a height and width of about 1 meter, almost half of the Wuling Hongguang MINIEV, which can accommodate the next adult driver and a shopping bag, and the top speed is 45 km / h.
P50 has no reverse gear, the weight of the car is more than 100 kg, the owner can drag the P50 like a large piece of luggage Source: Sohu Technology
Like the P50, which is a transportation tool with a price and body that is smaller than ordinary cars and has a speed of less than 70 km / h, is called "ATV" in France, and if it uses lead-acid batteries and electric systems, it has become a well-known "old man' music" - low-speed electric vehicles.
In China, such a "car" with a price of no more than 20,000 yuan "does not require a driver's license, a license, and insurance", and can buy vegetables and pick up a baby directly on the road.
The old man on the township road Photo source: Sohu Automobile
A little broken three-wheeled luxury car is a European and American magic story. Fighting hard, "Old Man Le" joining the regular army is the story of China's current situation.
Since March last year, the Ministry of Industry and Information Technology has for the first time included "Old Man Le" in the management standards for micro pure electric vehicles, and the new regulations have been implemented since September last year.
Number of seats: 4 seats and below
Maximum speed: less than 70km/h
Body size: length is not more than 3.5 meters, width should not be greater than 1.5 meters, height should not be greater than 1.7 meters, vehicle quality should not exceed 750kg
Battery: Only lithium iron phosphate or ternary lithium batteries can be used
Energy density: not less than 70Wh/kg
This national policy is the general leader, and the local government has issued corresponding management regulations, which are different from place to place .
For example, Beijing:
Beijing banned the sale of LaoTou Le, and from January 1, 2024, "Lao Lao Le" had to drive on the road and was not allowed to park in public places.
Another example is Liaocheng, Shandong:
Since last year, Liaocheng has accumulated 44,000 "old man music" traffic violations. During the summer vacation this year (July 10 to September 10), Liaocheng concentrated on rectifying the "old man's music", strictly investigating the roads in the forbidden area of the old man's music, imposing step-by-step punishments, and seizing and confiscating according to law.
In this way, the old man and the "old man music" enterprises can not be happy. "Old Man Le" on the road to get a driver's license, to get a license, to get on the risk.
The low-price advantage of "Old Man Le" car companies is gone, the original Old Man Le can sell 20,000 yuan and below, mainly using lead-acid batteries that are 6,000-7,000 yuan cheaper than lithium batteries and have greater environmental pollution. Now that costs have risen, so has the appeal to rural users.
To put it bluntly, the impact of the new regulations on low-end production capacity enterprises in China's auto industry is to "upgrade a batch, standardize a batch, and eliminate a batch".
One year after the new regulations, today, the Cube Knowledge Bureau conducted an in-depth investigation of the disappearing "old man music" enterprises through interviews with industry veterans, 90% of which have become the foam of the red sea of rural travel.
The remaining enterprise, the time left is not much——
Reading, Yujie, Jimai and other old man music enterprises have transformed into A00-level new energy vehicle manufacturers, and Wuling Hongguang MINI EV has stepped into the same jianghu, but it has not yet sold more than 10,000 models per month, which is difficult to produce on a large scale.
Today, the jianghu of China's new energy vehicles is like a geese array, and the low-value-added "old man music" enterprises are in the tail column.
At the moment of manufacturing transformation and upgrading, if you can't get rid of low-value-added production, "old man le" enterprises can't find positioning and markets, and the rest of the way home can only die. And then you're going to see —.
1. Why is Old Man Le a product that is bound to be eliminated?
2. How is The Old Man Le Enterprise "biased" by the Wuling Hongguang MINI EV?
3. Why does TheCube Know-To-Do Bureau think that the "old man's music" enterprises that are struggling to transform have little chance of winning in the A00-level new energy vehicle market? How can these companies compete misaligned?
1. Rushing passers-by in the age of madness
"Old Man Le", a travel tool with "original sin", can explode in the countryside, mainly based on two key elements:
1. Traditional car companies and new car-making forces ignore the rural travel market and let the "old man's music" take advantage of it
2. The low-cost and low-cost advantages of "Old Man Le" are quite attractive to the rural market
"Old Man Music" will surely become a passer-by of the times.
It was born in 2007 in Shandong and Henan provinces, and took the lead in capturing the travel needs of 600 million third- and fourth-tier urban residents.
Take Shandong, where the old man's production and sales exceeded one million, for example. Shandong villages are separated by more than 20 kilometers, and it was not until 2014 that buses were connected between the villages. Before that, residents' means of travel were nothing more than motorcycles, agricultural locomotives and fuel vehicles.
Riding a motorcycle meat wrapped iron, wind and rain prone to accidents;
The opening of agricultural machinery is uncomfortable, and the driver is hard to resist the heat and cold winter;
Those who use fuel cars are most afraid of going out and can't find a gas station.
Remote rural refueling is difficult, Shandong once appeared underground gas stations Source: Jining network
"Old Man Le" is different - it has an extra layer of metal cover for wind and rain than the three-wheeled and motorcycle wrapped in meat and iron; More on-board air conditioning than agricultural machinery, comfortable travel; Compared with fuel vehicles, you can run 60 kilometers with only one night of electricity at home.
More importantly, "old man music" is not expensive, in line with the consumer psychology of price-sensitive users. Price determines the market, and this golden rule that was then in the third- and fourth-tier townships can still be reused in many areas.
In 2008, the annual net income of rural residents in Shandong was 5641 yuan. It costs 50,000-60,000 yuan to buy the cheapest car, which is equivalent to 10 years of income.
It's just good to buy an old man's fun.
The cheapest old man le only 6,000 yuan, less than the price of an iPhone.
Most of the "old man music" is concentrated in the price of about 20,000 yuan, which can be equipped with air conditioning, and black technologies such as GPS navigation and reversing radar can be used. After buying such a "car", you can go back to the village and blow it.
The use cost of old man music is also low, "no need to test the driver's license, license, insurance" on the road, can save nearly 10,000 yuan of expenditure. In addition, "old man music" does not need to refuel, and the charging cost is 1/16 of the oil price.
Once a travel tool for township residents - tricycle Source: Sina
In the early days, the information of the third- and fourth-tier townships was relatively closed, and if they wanted to buy a car, 37.8% of the residents would ask the car owners for news, and 23.2% of the residents relied on the recommendations of relatives and friends. In terms of travel, "Old Man Le" does solve the pain point of sheltering the wind and rain, and also relies on such word of mouth, "Old Man Le" sucks a group of KOLs, and the ability to carry goods is comparable to Luo Yonghao, a brother of Douyin.
In this way, "Old Man Le" has gained a firm foothold in Shandong and Henan, where the elderly population ranks in the top three. After accumulating the original capital, the "Old Man Le" leaders Yujie, Reading, Baoya and other enterprises have also begun to promote this product to Hubei, Guangxi, Shanxi and other central and western townships.
In 2013, "Old Man Music" ushered in an explosive wave. According to incomplete statistics, there are about 100 "old man music" enterprises above the scale of 2020, with an output of more than 2 million vehicles.
A regional manager of a battery supplier still remembers that from 2016 to 2018, the battery business related to "Old Tou Le" increased by 200%-300% per year.
Another set of shocking data, as of the end of 2020, China's electric vehicle ownership is less than 5 million, and the number of low-speed three-wheeled and four-wheeled electric vehicles dominated by Lao Lao Le has exceeded 10 million as early as 2019.
The sales of "Old Man Le" are rushing, relying on "peer support".
Traditional car companies ignore the treasure of the rural market, often rural sales channels are not smooth, distribution sites are few, and residents of third- and fourth-tier townships have concerns about repair and maintenance when buying low-emission vehicles.
The "new car-making forces" first paid attention to the markets of first- and second-tier cities, and after trying to gain a firm foothold, they surrounded the countryside from the cities.
It can be said that "Old Man Le" took the lead in replacing township battery cars, motorcycles and agricultural locomotives with about 100 million ownership.
However, "old man music" has "original sin".
According to the regulations, only models that enter the NDRC's automobile announcement catalogue are allowed to be produced. Only the models that enter the catalog can obtain the license plate of the public security traffic management department, and the next step is the insurance process.
Most cheap and rough "old man music" cannot be listed on the "Announcement Directory" of the National Development and Reform Commission, and naturally they cannot be on the card and risk.
To say that the "old man's music" enterprises are illegally produced, it is not complete. Most enterprises are still "legally produced". They declared the "Old Man Le" as an electric sightseeing car, bypassed the National Development and Reform Commission, and obtained a production license directly from the State Administration of Quality Supervision.
However, in marketing, the company deliberately guides this to be an "electric vehicle", a safety hazard that is not resistant to collisions, which makes the "old man Le" bear the notoriety of "moving urn".
When the regulatory vacuum is filled, a dimensionality reduction blow to the "old man's music" enterprises is about to be staged.
With a registered capital of 10 million yuan as the baseline, the Cube Zhizhu Bureau sorted out the "old man music" enterprises that have left the market Information source: Qichacha Mapping: Lifang Zhizhu Bureau
2. Three paths to survival
How does the cost killer Wuling Hongguang MINI EV bias the old man's music enterprise?
Why did the old man's enterprise turn to two-wheeled electric vehicles, go to sea, upgrade to do A00-class new energy vehicles, it seems that all roads lead to Rome, but every road will hit the wall?
Without the cultivation of electric vehicle users by "Old Man Le" in the rural travel market, Wuling Hongguang's divine car aura may be dimmed by half.
At the beginning of 2019, "old man music" enterprises were required to ban new production capacity.
At such a moment, in July of that year, the National God Car Wuling Hongguang MINI EV was released - the second month of listing, pushing Tesla to become the monthly sales crown of new energy vehicles.
What is not well known is that the birth of the Wuling Hongguang MINI EV model comes from the discussion of the WeChat group of Wuling Macro Car Friends. Some female car owners complained that at that time, there was no travel radius of 10-20 kilometers, can shelter from the wind and rain, the price is not expensive - to macaron color, to be small and cute, to have a retro interior.
In response to the needs of users, mini EV was born. In today's terms, this can be regarded as a C2M product.
Similarly, Wuling also understands the needs of township users through the enterprise WeChat car friend group. Some car owners have feedback in the group and can't find a suitable place to put breakfast in the car. This side has a hook on the new MINI EV model.
Wuling Hongguang MINI EV avocado color Source: Wuling official website
Some people say that if "Old Man Le" is an "upgraded electric three-wheeler", then the Wuling Hongguang MINI EV is a "downgraded new energy vehicle".
According to the current standards for low-speed electric vehicles, wuling Hongguang MINI EV in addition to the maximum speed of 100 km / h, higher than the definition of low-speed electric vehicles less than 70 km / h, other configurations are compliant.
Low-speed electric vehicles no longer have a separate standard, including new energy vehicle standards, and increasing the definition of micro pure electric passenger cars;
Low-speed cars can only use lithium iron phosphate or ternary lithium batteries;
Requirements for crash testing, vehicle quality, motor performance, climbing performance and even tire pressure detection;
Low-speed electric vehicles are not included in the double carbon credit and have no subsidies.
The "old man le" enterprise was shocked, and the Wuling Hongguang MINI EV used lithium batteries, but only sold for 28,800 yuan. At that time, the "old man's music" products using lithium batteries were priced at more than 40,000 yuan.
Drafting: Cube Knows how to make a bureau
Wuling Hongguang MINI EV is almost like aiming at the short-distance travel market in third- and fourth-tier townships during the suspension period of "Old Tou Le", and gradually disintegrating the core market of "Old Man Le".
At the time of the suspension, there were only three ways for the "old man's music" enterprises to live: changing careers, going to sea, and turning right to "build cars", but each one was full of difficulties.
1. Switch to two-wheeled electric vehicles: the market is saturated and continues to shrink
To put it bluntly, the "old man music" enterprise downgraded to do two-wheeled electric vehicles, the logic is very simple, for the same market and crowd. "Old Man Le" enterprises can take advantage of the original channel advantages.
However, after the "old man's music" experience of shielding the wind and rain, the travel thinking of the original user group has changed. If you are willing to take a driver's license and buy a micro-electric car, few people are willing to continue to ride the battery car in the wind and sun.
Among the remaining user groups who are unwilling to rely on driver's licenses, two-wheeled electric vehicles such as Emma and Yadi have been stuck in the market early. The latter can have advantages in product performance and cost through technology accumulation and large-scale production, and these barriers are difficult for latecomers to break through.
Cui Dongshu, secretary general of the China Passenger Transport Association, told the Party That china's two-wheeled electric vehicle market has been saturated and continues to shrink. "There aren't as many young people riding electric cars in China anymore."
What can be confirmed is a set of data, even if there is a policy of replacing lead-acid batteries to bring about the replacement of two-wheeled electric vehicles, the cumulative sales of two-wheeled electric vehicles in China in 2021 fell by 13.9% year-on-year.
2. Going to Europe and the United States: lower than the standard of passenger cars, but there is no anti-hit product
There are also miniature cars in Europe, which are also very popular.
There are many old buildings and narrow roads in Europe, and small cars are more convenient to drive and park. For example, in the city of Rome, many streets are only enough for two cars to intersect. Even old taxi drivers can hardly avoid scratches on the body.
Different from the American pursuit of tall and spacious models, European car companies have long paid attention to micro-small fuel vehicles, typical of Mercedes-Benz Smart, Volkswagen's Beetle.
However, the European market lacks low-speed micro-electric vehicles. This is because of the EU's carbon emission policy, and the compliance cost of car companies is evenly distributed to each electric vehicle, at 600 to 1000 euros (about 4629.7 to 7716.2 yuan).
Like domestic users, European mini car users are price sensitive, the price of mini cars is about 108,000 yuan, if the compliance cost is passed on to the consumer side, it is difficult for users to buy it. Therefore, European car companies are reluctant to produce electric micro-cars.
This gives the temptation of China's "old man music" to export to Europe. As early as 2016, China exported 100,000 "old man music". The remaining "old man's music" enterprises, as long as they meet European standards, can still have a glimmer of life.
"Compared to passenger cars, road cars like 'Old Man Le' are of a lower standard." Cui Dongshu thinks.
1993 Smart concept car Image source: Sina Technology
Another gold mine is the United States. "Old Man Le" enterprise Kering Automobile is a typical representative, exporting micro electric pickup trucks.
Pickup trucks are a totem of American culture and a necessary element of American cinema – both spacious and manned, selling 2.84 million units in 2021.
In 2021, Rivian, the world's largest IPO of $11.9 billion, is a U.S. electric pickup manufacturer. It is the double-carbon express train and the American people's pickup truck feelings that make investors shout "Tesla killer" and "next Tesla", although Rivian has not yet mass-produced, delivering less than 1,000 vehicles, most of the buyers are employees.
Founded in 2013, Kering Aims at the End of the Rural Market Distribution Scenario – Battery Cars and Tricycles that Replace Express Brothers.
At the beginning of its establishment, Kering Automobile referred to the electric vehicle standard, and the first product was equipped with lithium iron phosphate battery, with a single endurance of 80 kilometers. These accumulations also make time for the new regulations to land and deal with them.
Image source: Pickman's official website in the United States
Kering Motors is headquartered in California and has sales offices in texas, Kentucky, Idaho and other villages. The Pickman micro-electric pickups sold sell for between $13,500 and $30,000, while the Ford F-150, which sold more than 700,000 units last year, started at $39,900.
Just in terms of performance, the F-150 has a range of 230 miles (370 kilometers), and the Pickman has only 50-110 miles (80-177 kilometers), less than half of the former.
To run in the sparsely populated American countryside, price is one thing, and battery life is another point.
At present, Kering Has not announced sales in the US market. The Cube Manufacturing Bureau has contacted relevant people in Kering, but as of press time, the other party has not replied.
3. Join the regular army: Lu Kuai is blocked by the Wuling Hongguang MINI EV
Going to Europe and the United States is an "old man's happy enterprise" to seek out, and to take root inward can only become a regular army for car building.
To build a car to produce qualifications, it seems that only the "old man music" industry leaders like Yujie and Reading can afford to play.
The transformation action of common "old man music" manufacturers Mapping: cube knows the bureau
Yujie has been the first in sales of "Old Tou Le" for five consecutive years, and from 2015 onwards, it plans to divest the "Old Man Le" business and produce it by a subsidiary, taking the two roads of high-speed cars and low-speed cars.
On the road of car-making qualifications, Yujie hugged the thighs of traditional car companies - the Great Wall. In July 2017, Great Wall and Yujie established a joint venture company. The Great Wall is willing to cooperate with Yujie, one is to see the channel laying of Yujie in the sinking market, and the other is the carbon integral of the joint venture.
In the agreement, all the positive points of fuel consumption of Yujie are directly transferred to the Great Wall free of charge, and the positive points of new energy vehicles are sold to the Great Wall in priority.
Dual Credit Policy:
Integrals are divided into two types: fuel consumption and new energy. The two negative points can be deducted by obtaining positive new energy points from other car companies through transactions, transfers, etc.
If the fuel consumption reduction of the fuel vehicle produced by the passenger car enterprise cannot be met, a negative fuel consumption point will be generated;
Enterprises that fail to produce a certain number of new energy vehicles in proportion will also generate negative credits for new energy.
Reading is more arrogant, acquiring Shaanxi Qinxing Automobile in 2018 and Sichuan Mustang Automobile for 1.45 billion yuan in early 2019 and obtaining car manufacturing qualifications.
But the "old man le" built a car, and the shortcomings were exposed.
In 2018, Yujie's first electric small SUV participated in the Qinghai Lake International Electric Vehicle Challenge. When circling the pile, the SUV slipped out of control, the vehicle broke its shaft, and the left front wheel fell off.
Difference in profession makes one feel worlds apart. The original "Old Man Le" product is just a simple transformation of the "sightseeing car", and has not formed a car-making know-how.
In the more than ten years when "old man music" prevailed, new energy vehicle companies were busy investing in research and development, technology accumulation, waiting for thick accumulation, and "old man music" enterprises were going around in low value-added production.
In the view of the Cube Zhi manufacturing bureau, if you want to build a product such as an A00-class electric vehicle, the avenue leading to Rome is blocked by the Wuling Hongguang MINI EV.
First of all, the Wuling Hongguang MINI EV has a first-mover advantage, card slot on the track. Speaking of micro-electric vehicles, although there are similar products such as Chery and Euler, under the marketing frenzy, most people's impression is still the national god car.
In addition, the net profit margin of MINI EV is only 2%-3%, and the rich Wuling has made it clear that it does not give new entrants a way to live in price - Wuling Hongguang's low-price strategy is based on supply chain cost control, supporting the right to speak in the supply chain and reducing costs in large-scale production, which is sales.
The monthly sales of Wuling Hongguang MINI EV exceeded 50,000 units during the peak period, becoming a national god car. However, the enterprises that have transformed from "old man music" to build cars have not yet seen models with monthly sales of more than 10,000.
To say a shocking number, according to the data of the owner's guide network, the Reading mango model that has been on the popular variety show Hunan Satellite TV "Chinese Restaurant" has a maximum monthly sales of only 6056 vehicles. Although the price of Redding mango starts from 29,800 yuan, it is 32,800 yuan cheaper than the lowest price of the Wuling Hongguang MINI EV, and it is also 3,000 yuan cheaper.
Before failing to achieve the same scale of production as Wuling Hongguang MINI EV to reduce costs, Reading's profitability was difficult to catch up with Wuling.
Image source: Pixabay
To put it bluntly, the "old man' enterprise was biased by the Wuling Hongguang MINI EV, and even ignored that this car was not set to make a lot of money, but was used to accumulate carbon points -
In 2020, SAIC-GM-Wuling obtained carbon credits worth 1.3 billion yuan just by selling MINI EVs, and the carbon credits at that time were 3,000 yuan per cent.
Nowadays, traditional car companies have begun to transform the production of new energy vehicles, and the price of carbon credits fell to 500-800 yuan / min at the beginning of this year. By 2021, the "old man's music" car companies that have only begun to launch micro-electric vehicles have missed out on selling carbon dividends.
"I am not very optimistic about the competition of 'Old Man Le' companies in A00-class new energy vehicles, many companies are not seriously transforming, more of an A00 car as a spare tire." Cui Dongshu thinks.
After the elimination of a batch, the compliant "old man" in the vacated market in the middle of the ground, coupled with the large-scale penetration of new energy vehicles like Wuling Hongguang into the low-end market, the old man music enterprises still believe that there is still a period of good days.
In 2021, the disposable income of rural residents in China will reach 18,100 yuan, and their shopping habits are gradually shifting from cost-effective to brand. When the beat of the transformation and upgrading of China's manufacturing industry sounds, products such as "old man music" will eventually become the past on the road of townships.
Ignored hidden worries, superimposed on the new energy vehicle Garvey hit and the detours traveled, "old man music" enterprises need to think about how to live better in the future.
Low-speed electric vehicle supply chain enterprises with a registered capital of more than 300 million yuan Information source: enterprise investigation and investigation Drafting: Cube Zhi manufacturing bureau
3. Misplaced competition
In the market, demand and technology dimensions, the Cube Manufacturing Bureau has sorted out three trajectories for the transformation and upgrading of the old man le enterprise. Only by seeking a more sinking market and meeting the core needs of users and technological upgrades can the "Old Man Le" enterprise break through under the pressure of Wuling Hongguang MINI EV.
The answer is to find the core competitiveness of "old man music" - in addition to the regulatory vacuum, why can "old man music" be popular?
The answer to the future is written in the past – the need for short-distance travel for residents of third- and fourth-tier townships.
The Cube Knowledge Bureau sorted out three ideas of misplaced competition:
1. Seek a sinking market
In a sense, "Old Man Le" has cultivated the rural market's acceptance of new energy vehicles. "Old Man Le" originally started from the more mature power and road infrastructure in Shandong and Henan rural areas, and now this market is favored by Wuling Hongguang MINI EV - the first largest consumer of Wuling Hongguang MINI EV in 2020 is Heze City, Shandong.
However, the layout of Wuling Hongguang is more inclined to third-tier towns, taking Shanxi Province as an example, Taiyuan City has 8 Wuling Hongguang stores, and the next level of Datong City has only one.
The location of the absence happens to be the space familiar to the "Old Man Le" car companies, and the rural market of the third and fourth lines and below is misplaced with the urban strategy of Wuling Hongguang MINI EV.
China has a relatively mature economy in first- and second-tier rural areas, and there are also sinking rural markets that have not been lifted out of poverty for a long time. At the moment when the whole people are lifted out of poverty, China's rural areas have basically achieved stable and reliable full coverage of power supply services, and the sinking rural market is also responding to the demand for travel transportation.
For example, According to Reading's official data, the sales network covers more than 30 provinces, municipalities and autonomous regions across the country, including 2,700 first-level dealers and 7,000 second-level dealers. This is a good card in Reading's hand.
The channel that was laid out when "Old Man Le" entered Shanxi alone is a good card.
2. Dig deep into the needs of middle-aged users
Wuling Hongguang MINI EV has a positioning for users - "small town noblewomen, small town youth".
According to Wuling's statistics, among the people who buy MINI EVs nationwide in 2020, 40% of users aged 20-30 and 30% of white-collar workers.
"Old Man Le" is different - the user group of "Old Man Le" is mostly in the middle-aged and elderly groups over 40 years old, and they travel to take care of farming and business.
Therefore, it seems that the spokesperson of MINI EV is ren Min, a post-00 actor, and the spokesperson of Reading chooses Huang Xiaoming, an actor with thick eyebrows and big eyes and familiar with middle-aged and elderly friends.
In the view of the Cube Zhizhu Bureau, what the "old man le" enterprises really need to think about now is the real needs of the target population -
For example, how can a micro-electric vehicle better fit into agricultural tools? How can a micro-electric vehicle adapt to the load capacity of the agricultural harvest period?
3. Technology breakthrough
Micro-electric vehicles such as "Old Man Le" can harvest the market, and there is also a geographical advantage - the Central Plains region has many plains, and there is no need to worry about the power loss caused by mountain climbing.
Another key breakthrough in the competition with the MINI EV misalignment is how to fill the travel of rural residents in the hilly and mountainous rural areas.
This involves the core of the micro-electric vehicle - the three-electric system. Lithium battery endurance is the talent of new energy vehicles, and the motor is the key to transforming talent into strength.
According to the interview with the relevant people of the Cube Knowledge Bureau, the previous "old man music" and the supply chain of new energy vehicles did not coincide highly, and at the moment of switching to new energy vehicles, the "old man music" enterprises need to consider how to enhance the discourse power of the automobile industry chain.
In the future, "Old Man Le" will break through new markets, relying on the accumulation of technology and experience, as well as adapting to the needs of the target market.
End
At the time of the birth of "Old Man Le", it was called a "shanzhai" car, echoing a period of Chinese manufacturing around 2000.
Hua Qiangbei was born in the grassy era of China's electronic product manufacturing. Narrow shops sell high-imitation, OEM, and miscellaneous mobile phones - attracting mobile phone users who pursue low costs.
In particular, in 2006, MediaTek's MTK mobile phone chip integrated motherboard and software, which lowered the threshold for mobile phone production. Some cottage manufacturers go to the ranks of brands - Tianyu, G5, small peppers.
At one point, more than 50 billionaires came out of here.
When the cottage mobile phone died under control, China's mobile phone industry chain was tenacious in precipitation - OPPO and vivo from Shenzhen were on the same stage as Apple in the Chinese mobile phone market.
The halo of transformation and upgrading will also infiltrate the "old man music" industrial chain.
"Old Man Le" is limited to a certain point in China's manufacturing industry - at the beginning, it seems that the local government turned a blind eye to "Old Man Le", and before the new energy vehicle matured, it formed an industrial chain and cluster through such a "cottage car" product, and cultivated a market for specific groups of people for "new energy vehicles".
The exit of "cottage" and the transformation and upgrading are the destined melody. Those enterprises that still maintain low value-added production will eventually be eliminated by this era.
China's new energy vehicles have risen, and even the Internet giants Baidu, Ali, Tencent, and Huawei have been involved in the workshop. Although the sinking market is huge, when the giants also launch a fierce attack on the sinking gold mine, if the "old man's music" enterprise still only clings to the moss-covered castle, it will be difficult to break through.
How should the wandering tail geese catch up with the fast-flying caravan formation?
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