The Paper's reporter Chen Chen intern Cao Sulei
Seeing that the summer program is halfway through, the heat of the last weekend in July is "exploding" because of a movie. On July 29, "Lone Moon" airborne into the film market, only one weekend to win 1 billion yuan at the box office.
"Lone Moon" broke 1 billion posters at the box office
According to the data of Lighthouse Professional Edition, "Lone Moon" set a record of breaking 100 million at the box office and 300 million yuan at the premiere box office, and won the single-day box office champion, the film ranking champion and the number of times three days after the release, covering 90% of the box office of the weekend market, directly driving the strongest wave of movie viewing boom in the summer file. The two films "Detective Wars" and "Life Events" continued to exert their strength, ranking two or three at the weekend box office.
In addition, there were also a number of new films last weekend to join the summer war, but under the influence of super "blockbusters", the box office performance was not satisfactory. In particular, the film "Band of Seven", co-produced by seven major directors in Hong Kong, only earned less than 2 million yuan at the box office, which is somewhat lamentable.
"Lone Moon" "LoneLy" summer file
Although in the early days of the summer program, films such as Jurassic World 3, Life Events, and Detective Wars have added three fires to the domestic film market, laying a relatively hot opening for the summer program. But overall, the lack of blockbuster films is still insufficient to support the market of the entire summer program back to the popularity of previous years.
Two weeks ago, the highly anticipated fantasy comedy film "Mozart in Outer Space" was "overturned", which once made people sweat for the configuration of space and science fiction + comedy. And Happy Twist, who once became the runner-up of the 2018 summer file with "The Richest Man in Xihong", fought again in the summer file this year and won a "King Bomb" work. Larger-scale production, more imaginative imagination, and the return of Shen Teng and Ma Li, a comedy duo, almost all locked in the "blockbuster" phase of this film early. At present, the film's predicted box office has reached 4 billion yuan.
Even if the finalization is hasty, the popularity of the film before the screening remains high. After the publicity, the pre-sale box office set a new record for the summer file, and the good results such as the three-day fixed file, the two-day pre-sale box office exceeded 10 million, and the number of audience screenings exceeded 100 million, which laid a solid foundation for the film. The good reputation after the screening also fully prepared for the official release, and on the first day of release, the box office of the film broke 300 million yuan.
"Lone Moon" broke 300 million posters
The strong entry of "Lone Moon" has also strongly boosted the confidence of the industry. Under the power of "Lone Moon", the Chinese film market in 2022 broke through two data marks at the end of last week, according to the data of Lighthouse Professional Edition, as of 19:15 on July 29, the total box office of national cinema movies in 2022 (including pre-sales) officially exceeded the 20 billion mark; As of 16:35 on July 30, the total box office of the 2022 summer season (June 1 to August 31) was 5.000 billion yuan (including pre-sales), the total number of shows was 19.4164 million, and the total number of people was 132 million.
On July 30, the summer box office broke 5 billion
"Lone Moon" is adapted from the well-known Korean cartoonist Cho Seok-seok's high-profile work of the same name, the film tells the story of human beings to resist the impact of the asteroid, deployed the Moon Shield Plan on the moon, when all the staff were evacuated urgently, the maintenance worker Du Lonely Moon (Played by Shen Teng) missed the notice of the leader Ma Lanxing (Played by Ma Li) due to an accident, and a person landed on the Moon, became the "Last Human in the Universe", and began his life on the Moon by breaking the jar and breaking the can.
This is not only Shen Tengmali's second joint starring role after seven years, but also another comedy film produced by Happy Twist after "Li Cha's Aunt" in 2018. Shen Teng, as the golden sign of comedy films in recent years, although active in major comedy movies, often "the content is not high enough", and this time", "Lone Moon" can be described as reaching 100% of the "tenancy". As an important comedy sign in China, Happy Twist has produced some excellent comedy films, but it has not always played a stable role in the past few years. "Lone Moon" as a blockbuster production of the return of happy twist, not only to ensure the quality of the script and comedy elements, adapt the original at the same time, into the style and jokes of happy twist, in science fiction also to ensure enough eye-catching special effects, while the integration of comedy and science fiction two major themes, for the domestic genre is also a pioneering exploration.
Stills from "The Lone Moon"
The film currently has a Douban score of 7.0, and many viewers commented after watching it as "too romantic" and "completely worth the ticket price", but some fans think that the film is too sensational and the logic in the science fiction setting is not rigorous enough. But as a commercial production, "Lone Moon" undoubtedly accurately captured the laughter and tears of most of the audience.
"Lone Moon" Douban score 7.0
"Band of Seven" Waterloo, animated film to add a new army
Under the "dominance" of "Lone Moon", this weekend's film market is a few joys and a few sorrows.
Also released on July 29, "Seven People Band" once gathered Hong Jinbao, Hui Anhua, Tan Jiaming, Yuan Heping, Du Qifeng, Lin Lingdong and Xu Ke, seven famous Hong Kong directors, who were responsible for an era by drawing lots to play the wonderful music of Hong Kong's humanistic history. In order to pay tribute to the important role of film in the history of film development, the film uses the medium of full film shooting, making the whole film quite retro. Although the seven stories have different backgrounds and different styles and themes, they all show the unique temperament and style of Hong Kong. However, after the release of the film, the box office performance was unexpectedly dismal. Under the 2% of the schedule, the box office output is not as good as the same literary and artistic genre, but there is already a full accumulation of word of mouth "Hidden in the Dust".
Seven poster
Last weekend, three more animated films were released in quick succession, adding new options to children's summer entertainment lives. The best-selling comic IP Guibao, returned to the screen after seven years, the big movie "Crazy Guibao's Samsung Treasure Hunt" integrated into the historical background of Sanxingdui, while laughing, you can also learn knowledge, understand history, released for three days, with a cumulative box office of 7.883 million yuan. "Mini World Awakening" was born out of the popular sandbox game "Mini World", the adventure story was hilarious, attracting many small players into the cinema, and the box office reached 9.907 million yuan in the two days of release. Released on the same day, the fifth-generation work of the world-renowned IP "Pony Baoli" "Pony Baoli: New Era", which is also the first fully CG animated film in the series, the new generation of ponies is not only more vivid and three-dimensional, but also brings a new adventure journey, the film has a cumulative box office of 5.606 million yuan in two days.
Mini World Awakening poster
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