In his lifetime, he never thought that Jia Nailiang would turn over like this.
To what extent?
Netizens have gone to Li Xiaolu's message area to express the degree of "you are divorced right".
Once the filter of the honest man and the honest brother is broken, it will usher in a near-destruction reaction.
All this must start from a live broadcast...
01
Jia Nailiang rolled over
On July 17, Jia Nailiang stood for the "Fun Shop" brand.
In the live broadcast room, he and Luo Min, the owner of the fun shop, called brothers and brothers, saying that they had a friendship for many years, and even choked up to tell the entrepreneurial history of Boss Luo.
"Don't think that the CEO of a listed company has a lot of scenery, he has lived in more than a dozen basements in Beijing."
The main content of the live broadcast is to promote the pre-made dishes of the fun shop and the activity of "buying sauerkraut fish for a penny".
Luo Min claims to have come up with tens of millions of subsidies to bring goods, 100,000 single sauerkraut fish, as long as a penny!
During the live broadcast, five iPhone 13s were sent every five minutes, a total of one thousand were sent.
The final result is also very "gratifying", this live broadcast ranked first in the Douyin goods list for 15 consecutive hours, the highest number of online viewers once exceeded 900,000, and the sales of the day exceeded 250 million.
However, the public was not happy.
Everyone frantically boycotted Luo Min and Qudian, and Jia Nailiang, who called for his publicity, and Fu Seoul, who also participated in the live broadcast, also became the spearhead.
The insults of "eating human blood steamed buns" and "making money without a bottom line" began to rush towards them.
On July 26, Fu Seoul issued an apology, saying that he did not do a good job of corporate backtracking, took the wrong job, and was negligent and stupid.
Five hours later, Jia Nailiang's apology was also late.
Carelessness means that his team has done a good job of testing food quality and safety, but has not done a good job of investigating the experience of the brand's predecessor, and also admits to "negligence".
The two apologized the same way, admitting stupidity but ignorance, but not admitting intentionality.
Such a statement, everyone does not buy it.
"I don't believe you don't know how he started, it's just that you think netizens don't know."
"They are all called brothers, don't you understand?"
"I don't believe it's your mistake, you have a live broadcast team, you will definitely investigate the background, it must be too much money to refuse."
So, what exactly is the "brand experience" that makes everyone resentful and unforgivable?
Before we talk about it, let's take a look at another thing.
On July 18, in the live broadcast of "Oriental Selection", Luo Min suddenly appeared as the "big brother of the list".
He directly sent 10 "carnivals" to Dong Yuhui, but was rejected.
"Although it is difficult for us to transform, we are still a listed company, and our financial resources are still more reassuring to everyone." Thanks to the attention of the big brother, but we do not advocate the behavior of brushing the 'carnival', it is better to buy some agricultural products to help farmers and courier brothers. ”
But apparently, this heat Luo Min must rub, and then sent a few rockets. In the end, the live broadcast room had to block him.
Luo Min sent a video expression of regret: "I will never be able to watch Teacher Dong's live broadcast again." ”
Dong Yuhui responded that the director pulled black, the director brother just graduated from college, and there are some personal grudges. He also said that after listening to these grievances, he felt that it was very reasonable to block him.
This "private grudge" is the beginning of all evil.
02
The originator of campus loans
The predecessor of "Fun Shop", called "Fun Installment", is an online lending platform that can be called the originator of campus loans.
In 2014, two slogans resounded in the college student market.
"I can buy an iPhone without cutting my kidneys!"
"Zero down payment, 288 yuan per month can have an iPhone 5s!"
Students who have just entered the university campus, where they can withstand such temptations, they think that this is just "installment payment", just ordinary "advanced consumption", they have jumped into the cage.
However, once you fall into the trap of campus loans, life is a gray.
Online loan advertisements often say: "The amount is large, and the loan can be 200,000; Fast lending, 3 seconds can arrive; Interest rates are low, even 0 interest for the first month. ”
The first two may be true, but the last one is a real deception.
The daily interest rate is indeed not high, but the rolling interest, service fee, and beheading interest rate add up to a large amount of money.
According to Hunan Metropolis Channel, the overdue liquidated damages of Fun Staging are very high, significantly higher than the industry standard.
A student in Changsha borrowed 6,000 yuan in fun installments, and after a few months of overdue, the repayment amount rose to 13,355 yuan, more than doubling the number of students.
College students rely on their parents for living expenses every month, and have no stable source of income, but they have stepped into society with half a foot and began to contact some expensive and attractive things.
Blowing the wind of borrowing against them is the idea of "they can't afford it yet".
Even more frightening than high interest rates is violent collection.
Luo Min was once asked, what if students can't pay for it?
He responded in an atmospheric manner: "Anyone who does not repay after expiration will not urge them to pay back, and they will not be called by phone." If you don't pay back the money, you'll be sent as a benefit. ”
Believe it?
If you believe it, you will be miserable.
In fact, students who cannot afford to repay the loan will not only receive violent collection text messages and threatening phone calls, but their parents will also be frantically disturbed.
In order to pay back the money, the college students exhausted the ways they could think of.
Someone demolished the east wall to make up for the west wall.
Xiao Zheng, a student in Henan, has borrowed more than 600,000 yuan on multiple lending platforms, and the whole family has only made up 60,000 yuan for smashing pots and selling iron. According to the interest settlement, he needs to pay back more than 1.3 million.
In desperation, he could only make up for the debt with a debt, borrowed the ID card of his classmates to continue to borrow, and the pain was distributed to the classmates, but he did not easily half a point.
Under the pressure, he jumped from the roof and ended his life with endless shame.
"Don't collect my body, it's too humiliating."
He is dead, the campus loan still does not spare his classmates, and the tragedy is still playing out.
Some people can only use their privacy as collateral.
A sophomore girl is unable to repay all her debts after being mired in a campus loan.
The online lending platform, which did not ask for enough money, actually posted nude photos of the girl to her parents' mobile phones.
Under such humiliation, the girl burned charcoal to commit suicide and left a text message for her father as a last word:
"Dad, I love you, but this time I was really tired. I haven't had time to make money to filial piety to you, and if there is a next life, I will return it all to you. Sorry, Dad, don't take good care of your grandparents. ”
One by one, the lives of the living are gone, and the happy families are broken, who is responsible for this?
03
Sin endures
Campus loans are shameless.
It does all the bad things, but it can always blame the tragedy on the students themselves.
They all blamed the students for their vanity, so they went back to borrow money to buy mobile phones;
Blame the students for being reckless, so they don't know how to tell their families early;
They all blame students for being vulnerable and choosing suicide when they encounter difficulties.
College students do have a certain amount of greed, and there are some human weaknesses, but this is not the reason for campus loans to "harm people".
Campus loans have identified these weaknesses and found a "way to make money", even if the price is countless fresh lives, they do not care.
Great treachery and great evil are nothing more than that.
"Fun staging" can turn into a "fun shop" to continue to make a lot of money, in the end, or the memory of the Internet is too poor.
What's worse is that the pattern of brainwashing looks very familiar.
The 0 down payment of the fun shop pre-made dish is easy to think of the 0 down payment loan of the year;
"Opening a store near the community can easily earn thousands of dollars a month." And what is the difference with the former "low interest, no collection"?
We can't really define whether it's really a new type of "campus loan," but whatever its form, it doesn't deserve the slightest bit of trust.
Fortunately, this time the public is much more cautious and sober.
The fun shop has become the target of everyone, and even the stars who stand for it are dirty and cannot be washed clean.
Are Jia Nailiang wronged?
It is true that they have not been involved in the process of campus loan victimization, nor are they partners in Qudian.
But even if it's just because of ignorance, they're enough to be sent to hell.
With their own popularity, they will bring the tumor to the public again, take money and leave, do not have to pay attention to the matter behind them, this is not a "big evil" and what is it?
When they talk about the hardships of starting a business and selling "bloody sauerkraut fish", how many people are looking at them and remembering their relatives who died because of campus loans?
The victims are even difficult to get justice, and some people come to hype up the hardships of the founders of campus loans, in a vain attempt to expose the past?
There is no such truth in the world.
Campus loans are the great evils of the world, and they will always be on the guillotine and will never be forgiven.
We will not forget, and we must not forget, the tragedy it brings!