Recently, on Apple's official website, a rare 4-day discount promotion season was launched. Even for consumers, it may save 600 yuan. Some analysts believe that Apple is doing this mainly in order to clean up inventory, in order to launch the iPhone 14 in September, a wave of inventory publicity.
Cook, of course, responded that the discount "had nothing to do with clearing inventory."
So do you think that this time the offer really has nothing to do with cleaning up inventory? In fact, we know that the sales performance of the iPhone13 series in China is very prominent, consumers can feel the advantages of this brand, consumers are willing to buy Apple mobile phones, and indeed because the overall sales performance of the iPhone13 is prominent.
So, apple phone this time it made such a large-scale offer, in my opinion, it is indeed partly to clean up inventory, or it is also to better sell iPhone 13 phones, after all, this phone does have a strong attraction.
In fact, the relevant information currently exposed by iPhone14 can see that the price of the phone itself may be more expensive, and consumers are likely to have a "refusal" attitude when buying this phone. And this phone, from some of the relevant information given so far, its camera module is too prominent, it is likely to make us bring a bad experience in the actual experience process.
The iPhone13 is a mobile phone, whether it is its own hardware capabilities, or the design experience it has, or the price performance of this phone at the beginning of its release. All explain the comprehensive strength and performance of this mobile phone.
So, Cook said that we are not cleaning up the inventory, I naturally do not want to believe, and in our opinion, the iPhone 13 series sold so well is more indicative that Cook will add weight, on the iPhone 14 series.
For the iPhone 14 series, we think that whether Apple can sell at a high price this time, or whether it can sell good sales, mainly depends on its own price.
The success of the iPhone 13 does not mean that the iPhone 14 is necessarily successful, this time the iPhone 14 series has launched a number of series, but I think for consumers to have more possibilities in the purchase space.
If there is no substantial improvement in this mobile phone, I think that for consumers, the possibility of choosing it is still relatively small.