Xiaomi 12S Ultra, as Xiaomi's flagship product this year, has been on the market for 20 days, and the current evaluation of the machine circle is very good, and the current Cool An score is 9.7 points, which is in second place. Especially in the image system after the joint name with Leica, the generally used one indicates that this color grading is delicious and has a strong sense of blockbuster.
However, at the beginning of the release, some people complained, vivo has a self-developed image chip V1, OPPO has a self-developed image chip Mariana X, vivo and OPPO's image flagship have been equipped with a self-developed image chip, and Xiaomi is still using Qualcomm's ISP, and the gap between xiaomi is obvious at this point.
However, today there is a blogger @ Li Ang Ang Ah posted a dismantling diagram of Xiaomi 12s ultra, which shows that Xiaomi is also equipped with a C2 chip for 12s Ultra, and from the naming of Xiaomi, this should be an image processing chip, from the perspective of floor space, the volume is quite large, the performance should be good, and there may be many planned functions.
According to the blogger @Li Ang Ang Ah said, "The function of this chip can be seen in the follow-up development, and the corresponding function has not been fully realized at present, so there is no relevant publicity."
The corresponding function has not been fully realized, so there is no relevant publicity, which obviously belongs to the official statement, because whether the chip function fully corresponds to a third party is difficult to grasp. In not to take this self-developed chip as a gimmick, Xiaomi is still doing a good job, after all, OPPO's Find x5 Pro began to desperately promote the Mariana chip in the actual application scenarios often help, the things taken are basically in a state of inability to use, especially in the video recording, until the beginning of July version is available, and this has been more than 4 months since the release of the mobile phone, Pinduoduo on the 12 + 512 top version of the subsidy price has reached 4679 yuan, Compared with the 5999 yuan at the time of the first launch, it has fallen by more than 1300 yuan, 22%! This is probably the pain of the first user.
Although a chip has been added, but since there is no use, don't use it as a gimmick to fool consumers, Xiaomi is doing well, but! Since Xiaomi did not use this as a publicity selling point, the conference did not mention it, and even which third parties on the B station engaged in publicity "doing evaluation" of the big V did not blow the wind, indicating that Xiaomi really did not intend to use this self-developed chip to increase traffic to the 12s ultra. In the later period, even if the chip function is fully adapted, Xiaomi will most likely only be used on the new machine, opening up the gap with the machine in the system and enhancing the competitiveness of the new machine, because in the past two years, the domestic flagship has obviously adopted the skimming pricing strategy, and promoting the sales of the new flagship machine is the top priority. The function is not put down to the Xiaomi Mi 12S ultra, which is also understandable, after all, the official has not carried out publicity, not to give is reasonable, to give is the real TM conscience.
In the mobile phone market in these years, the publicized, and even blown ceiling can give you a good, not to mention no publicity.
In addition to this hidden C2 chip, the official also advertised that the Xiaomi Mi 12S Ultra is equipped with two self-developed chips, namely the surging P1 and the surging G1, one in charge of charging, and one in charge of battery management. Therefore, Xiaomi may be the first manufacturer in China to carry 3 self-developed chips.
Finally, I would like to say that because of the impact of us sanctions in the past two years, self-developed chips have suddenly become popular, and have become the biggest gimmick of each company, as long as there are self-developed words, many consumers will recognize the account and be willing to spend money. Self-developed technology is of course good, but the thing you developed must be useful, to be able to bring positive feedback to consumers, consumers care about whether it is good to use, what technology to use is your engineer's business, engage in technology to do technology, do not use as a marketing gimmick to play.