On February 21, 2002, Tokyo time, in order to allow his game console Xbox to enter the Japanese market, Microsoft Chairman Bill Gates personally visited the "QFRONT" live demonstration in Shibuya, Tokyo, and personally handed over the Xbox to the purchaser.
However, the highly anticipated console sold only 470,000 units in Japan in its lifetime, a week and a half after the Switch supply stabilized.
The particularity of the Japanese market is that if you want to enter its high-end field, not only must the technology be excellent, but also in terms of product strength to be able to compete with local products, the key is also access restrictions, but on July 21, 2022, BYD Co., Ltd. (hereinafter referred to as BYD) Japan Branch (BYD JAPAN Co., Ltd.) announced that it has officially entered the Japanese passenger car market, it will become Microsoft's second, or is it like rolex's performance in Japan's luxury goods? Everything is still unknown.
At least with the upgrading of the industrial system of Chinese manufacturing, China's best-selling overseas products are no longer just low-end industrial products that win in quantity.
Two days ago, some bigwigs in the car circle said that the cost of power batteries is too high now, which is equivalent to the company that makes new energy vehicles is working for enterprises that make power batteries.
The manufacturer of the power battery also has a dilemma, indicating that he is still struggling on the edge of profitability, and he has not lost money this year. The reason is that the upstream raw materials are being speculated by capital.
The raw materials said that they were working for battery factories and lithium resources.
Double-sided adhesive did not run.
Lithium mining companies admit that they have indeed made some money now, but you can't just see pigs running, don't see pigs being beaten, and now they haven't filled the holes in the deficits of previous years.
But in the end, new energy has become a signboard in China, a sign of high-end manufacturing, a sign that can challenge Tesla overseas, and a signboard to compete with those century-old car manufacturers.
This rush into the Japanese market BYD, are from the e platform 3.0 fist products, yuan PLUS, dolphin and seal is simply the king of the new energy track, and it just so happens that the market share of electric vehicles in the Japanese market is only 1%, there are blanks everywhere, and BYD, which takes the high-end school of technology, is just in time.
Is there a low probability event? The time and place are favorable and people come together, and the water will come to fruition.
10 years ago, China's passenger cars basically have nothing to do with going to sea, can go overseas is heavy truck companies, the main target customers of such commercial vehicles are Algeria, Brazil, Vietnam, Chile, Iran, Kazakhstan, the Russian Federation, Peru, Nigeria, Syria, South Africa, Myanmar, etc., facing the opponent is basically Europe, america, Japan and South Korea and other high-end international brands of used cars.
Just like the pasty artists who appeared in the popular variety show said, I hope the show can find me more in the future, because I am cheap.
Today, China's passenger cars have achieved key coverage in the markets of Southern Europe, Northern Europe, Western Europe, Central Europe and EFTA (European Free Trade Association) countries.
A big guy said that in order to make the world have no difficult business, all the main engine factories in China are rolled up, so that there is no new energy vehicle in the world that cannot afford to buy.
NIO opened up booking and delivery in Norway, AICHI U5 gained a foothold in the European and Israeli markets, MG Motors counterattacked the British Isles, Haval has become a hot brand in the Russian market, and Lynk & Co set up europe's first experience store in Amsterdam, the Netherlands.
In addition to the export of products, technology has gradually become an exported commodity.
Beiqi Blue Valley has carried out two overseas technology licenses for the BE21 platform, and the buyer is Steyr American Corporation.
In the past, you thought that going to sea was just a gimmick for the main engine factory, in essence, these main engine factories really obtained real money and silver through product output and technical output.
Behind it, the systematic ability of Chinese companies to produce, technology, and services continues to grow, and finally brings Chinese manufacturing to a new height.
Mining increments from stocks.
Pioneering new sales growth tracks.
In 2021, China's export sales of new energy vehicles reached 590,000 units, almost three times that of 2020, of which 160,000 came from Tesla's contribution.
The global market is booming in demand for new energy, although Tesla is strong, but the production capacity is limited, the car-making giant is turning around, but it seems that it has not yet found the magic weapon to break the problem.
Mercedes-Benz EQC is almost out of production, and the German manufacturing of fuel vehicles seems to be still confused.
It has always believed that the bow body can change everything and is in line with the new era of styling, and Mercedes-Benz will also lay the aesthetic of the electrification era by digging deeper into it.
But it seems that consumers think it is a bit not handsome enough.
The value of the fuel vehicle era does not seem to be directly transformed into the value of the new energy vehicle era.
This happens to be the opportunity for New Energy Vehicles in China.
They really gave us a way out.
The world has really changed.
According to the data, Norway's share of electric passenger cars has risen to nearly 90% in June 2022.
Tesla ModelY rode the dust, Volkswagen ID.4 and Skoda ENYAQ ranked second and third in the number of thousands, and the number of other models registered did not exceed 500 units.
China's new energy vehicles have surpassed the Peugeot E-2008, Nissan Leaf and Kia EV6, BYD Tang ranked eleventh with 244 vehicles, MGMarvelR ranked thirteenth with 212 vehicles, as well as Chase 173 vehicles, Weilai 106 vehicles (all ES8), FAW 95 vehicles (all EHS9), Xiaopeng 21 vehicles, jianghuai automobile 1 vehicle, all rolled on this track.
Norway has a population of about 5.4 million, but it is an extremely surplus and environmentally friendly country, and more than 96% of the energy you use to charge new energy vehicles comes from hydroelectric power.
Even if there is a shortage of electricity, people will never build thermal power or nuclear power in their own country, preferring to buy it from other countries.
Rich willful.
It does not prefer Chinese brands, nor does it prefer European brands, as a country that implements the most "strength" and "determination" for pure electric, it does not have a local and imported exclusion and protection mechanism, and everything depends on strength.
Even if the plate is small, it is one of the most suitable countries to serve as an outpost for the sea.
This is the best testing ground that can help the new car-making forces achieve their goals, and everyone can roll up in the Chinese way, explore, try, expand, and compete with international brands in an unfamiliar environment.
Finally, let the whole world understand the mysterious power from the East, where it is both high and low and decisive.
The most important thing is that every new energy product that can be rushed out of the Red Sea of China is essentially not a generalist.
By the way, in this neutral, authentic and professional market, roll together with brands from all over the world.
By the way, export China's car-making and consumption concepts to the world, as well as please new energy vehicle users around the world and make money to support their families.