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Xinhua All Media + 丨 Nearly 250 brands debuted The second CICGF guest of honor France opened the national pavilion

author:Xinhua

Xinhua News Agency, Haikou, July 26 Title: Nearly 250 brands appeared The second CICGF guest country France opened the national pavilion

Xinhua News Agency reporters Pan Jie and Zhou Huimin

Accompanied by beautiful piano music, wander through a French-style "arcade shopping street" lined with booths displaying fashion trends, cosmetics and food and beverages... On July 26, under the joint witness of all parties, the French National Pavilion of the 2nd China International Consumer Goods Fair was officially opened.

Xinhua All Media + 丨 Nearly 250 brands debuted The second CICGF guest of honor France opened the national pavilion

This is the scene of the opening ceremony of the French National Pavilion (taken on July 26). Photo by Xinhua News Agency reporter Guo Cheng

As the guest of honor of this year's CICGF, France has nearly 50 exhibitors and nearly 250 participating brands this year, becoming the country with the largest number of participating brands except China.

As a platform for displaying French products, the French National Pavilion brings together exhibits from Many industries such as French beauty, fashion, jewelry, food and wine, retail, etc., fully demonstrating the vigorous vitality of economic and trade cooperation between France and China.

China and France are each other's important economic and trade partners. France is China's third largest trading partner within the European Union, and China is France's largest trading partner in Asia and the sixth largest in the world. In 2021, bilateral trade between China and France amounted to US$85.074 billion, an increase of 27.6% year-on-year.

Xinhua All Media + 丨 Nearly 250 brands debuted The second CICGF guest of honor France opened the national pavilion

The picture shows the L'Oréal Group exhibition area (taken on July 26). Photo by Xinhua News Agency reporter Guo Cheng

"For every 3 lipsticks exported by France, 1 is purchased by Chinese consumers." Faubri, president of L'Oréal North Asia and CEO of China, said that in 2021, China will become the largest exporter of French beauty, and the group will upgrade its Chinese headquarters in Shanghai to its north Asian headquarters and one of the world's three major beauty technology centers.

In the exhibition area of the French food and beverage company Danone Group, milk powder, nutrients, mineral water, sparkling water are dazzling, and in the glass cabinets in the exhibition area, the "smart carbon" concept beverage bottles made with the help of carbon capture technology are eye-catching.

"The CICGF is a bridge and window for foreign high-quality goods to enter the Chinese market, and is another important platform for sharing China's opening up opportunities after the CIIE." Xie Weibo, President of Danone China, North Asia and Oceania, said that from the Expo to the CICGF, with the help of the open cooperation platform created by China, Danone has brought high-quality, green and healthy products from all over the world to better meet the increasingly diversified consumer needs of Chinese consumers.

Since the beginning of this year, although the Chinese economy has faced downward pressure due to the epidemic, many representatives of French companies participating in the Circumference told reporters that China's consumer market is still an important engine of global economic growth, and they are always optimistic about the huge potential of the Chinese market.

Xinhua All Media + 丨 Nearly 250 brands debuted The second CICGF guest of honor France opened the national pavilion

Pictured here is the French National Pavilion (taken on July 26). Photo by Xinhua News Agency reporter Guo Cheng

In the exhibition area of the Shampoo and Hair Care Brand Offinder at the French National Pavilion, some visitors are experiencing scalp tests and inquiring about purchase channels. Fu lu deya brand public relations Chen Xingtong introduced that many young people now have hair loss caused by overtime, staying up late, anxiety caused by the problem, so the anti-shedding series products launched by the brand are selling hot in the Chinese market. In the first half of this year, although sales in China were affected by the epidemic, online channel sales continued to grow.

According to data from China's Ministry of Commerce, the total retail sales of consumer goods in China will exceed 44 trillion yuan in 2021, an increase of 1.1 times over 2012, ranking the second largest consumer market in the world. In the past ten years, the continuous change of consumption concept has led to the optimization and upgrading of consumption structure, and promoted the transformation of residents' consumption from quantitative satisfaction to qualitative leap.

"Participating in the CICGF again demonstrates our determination to make great strides in this key market in China." Shen Zhijie, CEO of Galeries Lafayette Department Store In Paris, France, introduced that the French style and art of living were brought to the CICG, aiming to create a one-stop French fashion art life experience tour for customers. The Group's plan to open 10 stores in China by 2025 is optimistic about the business opportunities brought about by China's huge market and high-end consumer demand.

"China's development is full of rivers, and China's opportunities are shared globally. Chinese people's yearning for a better life will create more needs for the world. Sheng Qiuping, vice minister of the Ministry of Commerce of China, who attended the second circumference of the CICGF, said that the platform role of the CICGF has further highlighted the continuous enhancement of the attractiveness of the Chinese market.

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