(Image source: Figureworm Creative)
Looking back at the golden decade of cross-border e-commerce development, there is no shortage of fresh blood in the industry, and sellers who entered the market early also continued to exert efforts. The epidemic has accelerated the growth of the industry, and now, the market tends to be saturated, entering the era of tug-of-war, and the industry is fighting tigers.
In the face of rookie shock, how do veterans win?
The veteran cross-border e-commerce company Grossi stands at the new outlet of the sea, and his life is not only endless, taking advantage of the "barbaric growth". After several evolutions, Grossi won the "tug-of-war" to seize the market, and advanced to the top level of the southwest region, what led it to victory?
Tuoxin Road, both an old player and a "novice"
In 2007, the cross-border e-commerce company Grossi was established, and the current operating platforms include Amazon, eBay, AliExpress, Walmart, independent stations, etc. After more than ten years of precipitation, it has steadily climbed and is a well-deserved veteran of the industry.
(Image source: Grossi)
Although it is old, it is not "old". Grossi loves to embrace change and continues to broaden the track during the stability period. Once a new platform and outlet appear, Grossi's powerful think tank will investigate the market at the first time, verify the feasibility, judge the promising market, and plunge into deep cultivation.
Facing the new outlet, Grossi is an "old player" and a "novice". The accumulated experience in going to sea has allowed the company to avoid some obvious pitfalls. When exploring a new platform, it also has hope and confusion about the unknown.
In the early days of the game, Grossi's main platform was eBay. Until 2016, it found that Amazon had a promising future, vigorously invested in it, and the commodity route was transformed from shop and fine shop to boutique, and now it is expanding the Southeast Asian market.
In the process of rapid evolution, the team and business scale of Grosy continue to grow, covering Europe, the United States, Japan, South Korea and other countries in the world, in Chengdu, Ningbo, Shenzhen and other places, with transit warehouses, in Germany and other developed countries, with overseas warehouses.
With many people, many business lines, many goods, and many warehouses, Grossi's operation, supply chain, and financial processes are difficult to operate, and the management difficulty is increasing. When the process is chaotic, the enterprise carries the burden forward, seeks solutions, and dredges the operation process, which cannot be delayed.
The veteran also needs the help of "new friends", and on the leading star ERP, Grossi completed the control of the overall process of cross-border e-commerce.
Lingxing ERP functions cover operation, procurement, distribution, warehouse, FBA, logistics, finance and other important links of cross-border e-commerce, realizing the closed-loop and high-speed operation of Grosy's "operation → supply chain → finance" process and reducing management costs.
The operation of Grosy's process and the historical performance of the business are all clearly seen on the leading ERP. By reviewing the business situation, managers can optimize processes in a timely manner, control risks in real time, support later decision-making, and quickly remove stumbling blocks on the road to pioneering.
Heavy products, fine operation to improve combat effectiveness
In recent years, Amazon's policies have become more and more tightened, and the test of overseas sellers has increased. Grossi's brand, but in the thorny environment, vertical categories ranked in the world's Top 50, revenue is considerable.
When asked about the reasons for the success, Mr. Wang of Grossi said: "One of the reasons why we can become pioneers in the vertical category is to keep up with new trends. The second reason is that we put a lot of emphasis on products and customer experience. The feedback from the operation background and customers will be followed up in a timely manner and closely communicated with suppliers. Through refined operation, we will improve, iterate, and operate products with high frequency. ”
Before Grossi optimizes the product, it needs massive data support, such as sales volume, profit, inventory turnover, etc., to gain insight into the core problems and develop iterative solutions. The product operation process should also be assisted by data, such as ACoS and other values to verify the effectiveness of advertising. Grossi's annual export volume is huge, and there are industrial layouts in many overseas places, and the workload of data statistics is terrifying, all manual statistics, and the efficiency is extremely low. And manual statistics often make mistakes, influencing decision-making, and Grossi is distressed by this.
The service concept of "heavy products and customer experience" coincides with the product and service concept of Leading Star ERP, and the two are in perfect harmony.
The key data indicators that support The refined operation of Grosy, Lingxing ERP will automatically pull in a timely manner, and generate rich and multi-dimensional data reports online, including profit reports, inventory reports, sales statistics, etc., and the product performance is clear at a glance.
Borrowing the sharp edge of star ERP, Grossi bid farewell to a large number of inefficient manual operations, eliminating the steps of splitting data, making functions, and making reports, allowing operators to focus on the business itself, methodically optimizing products, and meeting the needs of refined product operations.
"My first impression of Lingxing is that it pays attention to the product and the iteration speed is fast, which is why we chose Lingxing." King Grossi said.
Chase efficiency, financial problems are solved
During these years of Grossi's voyages, the internal sound financial capabilities were its most reliable harbor. There are two sides to everything, and as the size of The Grossi enterprise increases, its internal finances are pressurized, and various problems arise.
(Image source: Grossi)
The financial personnel of Grosy should calculate the costs and profits of each business line and product on schedule, handle various documents, and produce relevant reports, so as to facilitate the company to control the operation of business and assets in a timely manner, so as to properly manage the "finance".
However, There are many business lines, many product lines, many domestic and foreign warehouses, many overseas sites, and the amount of expenditure and recorded accounts carried is considerable, and the statistics, accounting, and output financial statements are more time-consuming, laborious, and error-prone, resulting in an amazing financial workload and forced to lengthen the accounting cycle.
Calculating salaries for employees also gave Grossi a financial headache. Sales is the standard for Assessing the Business Level of Employees, and finance will manually calculate the commission and salary of business leaders, product developers, and operation personnel according to the proportion of sales. Manual calculation of salary, it is difficult to accurately to the product dimension, and even there are cases of undercalculation of costs and wrong commissions.
When it comes to "money" and cannot be taken lightly, Grossi looks at cross-border e-commerce ERP and seeks the most suitable financial efficiency solution for himself. After many comparisons, Grossi found its solution.
"The financial accounting function of the leading star ERP is very good, and the presentation of relevant data, compared with other ERPs, is what I want most."
Lingxing ERP comprehensive income and expenditure details, accurately calculate the cost, gross profit and gross profit margin of each product and store in Grossi, and automatically generate reports, eliminating financial statistics, accounting and tabulation steps, and solving the problem of low manual operation efficiency and easy error.
Lingxing ERP supports automatic generation of performance and profit reports according to ASIN, employees, stores and other dimensions, and The financial staff of Grossi can calculate employee performance commissions and scientifically calculate salaries accordingly.
Grosy adheres to the customer experience as the core, focusing on polishing products, Lingxing ERP is committed to providing simple, extreme, innovative services and solutions for such enterprises.
If the car wants to run fast, it must be refueled diligently, and with the "refueling" of the leading ERP, Grossi will eventually go faster and farther, and rush to a better future.