Abstract: Lin Qingxuan's fourth generation of camellia oil and new products of the red camellia series were unveiled in Shanghai, insisting on spreading China's "skin with oil" culture and the inheritor and guardian of Chinese red camellia culture.
In July 2022, with the opening of the "Shanghai Made in Paris Center", Lin Qingxuan, a high-end skincare brand with domestic products, was invited to represent "Shanghai Brand" and "Shanghai Innovation" to participate in a one-month exhibition in Paris, France. In this exhibition, Lin Qingxuan made his debut at the exhibition with the fourth generation of camellia repair essence oil and new products of the red camellia series, conveying Chinese culture on the world stage and attracting the attention of many media and French fashionistas.
For the first time, the fashion consumer goods industry was included in the key industries of Shanghai's "14th Five-Year Plan", becoming one of the six key industries supporting Shanghai's future development. The Shanghai Municipal Commission of Economy and Information Technology and relevant commissions and offices strengthened the top-level design and compiled the "Shanghai Fashion Consumer Goods Industry High-quality Development Action Plan (2022-2025)". Taking the fashion consumer goods industry as an important point to meet the new demand for consumption, shape a new fashion business card, and stimulate the new vitality of the industry, Lin Qingxuan, as a high-end skin care brand with Chinese characteristics in Shanghai, will display the oriental skin care way and the Chinese red camellia culture in front of international consumers through the carrier of Chinese red camellia skin care products in the exhibition, and promote the high-quality development of the fashion consumer goods industry.
Entering the international market, the high-end skin care field has emerged
Lin Qingxuan regards becoming one of the "five major cosmetics groups in the world", representing the long-term vision of Chinese brands to go to the world as a company. This time, Lin Qingxuan chose to release new products at the Shanghai Manufacturing Boutique Paris Exhibition, once again releasing its future international development signal to the beauty industry, and is expected to become the first batch of Chinese high-end skin care brands to successfully enter the international market.
At present, in the domestic high-end skin care market, Lin Qingxuan has formed a market situation that is on a par with international brands, and has achieved sales leadership during the domestic shopping festival. In the past 618 years of promotional carnival, Lin Qingxuan's omni-channel performance exceeded 100 million yuan, an increase of more than 34.5% over last year. In addition, the performance of Douyin has also climbed rapidly this year, reaching a 1,000% increase in the same period last year. Among them, Lin Qingxuan camellia oil has achieved the first place in the douyin e-commerce explosive essence oil list.
According to the 618 Tmall beauty and skin care list, Lin Qingxuan camellia oil was selected as the TOP8 of the "Essential Oil List", with monthly sales of 11,000; The Chanel Red Camellia Essence, which was selected as the TOP9 of the "Anti-Aging Essence List", has a monthly sales volume of only 1496. Under the high pressure of entering the track with the international brand Chanel, Lin Qingxuan has maintained the brand positioning of the first mind of red camellia skin care.
Among the users who purchased Chanel's red camellia skin care products, many consumers clearly expressed their love for the brand spokesperson Wang Yibo, because they supported "love beans" and placed orders; Among the users who buy Lin Qingxuan camellia oil, most of them are old users who choose to buy back out of high recognition of the product; There are also some new users who have been "planted grass" to take advantage of the 618 promotion activity to place an order experience. Chanel's brand marketing of "holding high and hitting high" has won the pursuit of celebrity fan groups, while Lin Qingxuan has chosen to rely on the accumulation of product strength to win the long-term repurchase of users. In the future, whether Lin Qingxuan can maintain the leading position of the red camellia skin care track for a long time, and enter the overseas market to compete with Chanel in an all-round way, let us wait and see.
The new product debuted in Paris, and the concept of "nourishing the skin with oil" and innovative technology attracted attention
This time Lin Qingxuan participated in the exhibition with new products, which is not only another exploration of China's "oil to nourish the skin" culture, but also shows the world the scientific research and innovation in the field of Chinese skin care, which refers to the international high-end skin care market. As the pioneer of the red camellia oil track, Lin Qingxuan has built a whole industrial chain system from species research, raw material planting, active ingredient extraction, formula research, independent production and sales around the concept of "red camellia skin care" in the 19 years of brand development. In order to dig deep into the effective skin care effect of red camellia, Lin Qingxuan has specially set up a scientific research team composed of more than 40 domestic and foreign masters and doctoral researchers in botany, biology, dermatology and applied chemistry, etc., and extracted active repair ingredients from camellia flowers, leaves and seeds, and developed the core repair formula "Qingxuan Extract", which has become lin Qingxuan's most core competitiveness patented technology.
Up to now, Lin Qingxuan has 73 patents and 29 invention patents. Lin Qingxuan's large product with market competitive advantage - camellia oil, has also been upgraded from the earliest generation to the fourth generation, and the continuous breakthrough of independent scientific research technology is the hard power of Lin Qingxuan's competition with international big names.
Lead the fashion trend of red camellia, and be the inheritor and guardian of red camellia
From the creation of the red camellia skin care category to the trend of "nourishing the skin with oil", Chinese red camellia has also changed from little known to the current fashion trend. Red camellia has become a popular outlet for brands for a time, and new tea drinking circles such as Starbucks and Lele Tea have launched a variety of new products with camellia as an element, setting off a wave of camellia fashion.
Lin Qingxuan chose to be the guardian of China's camellia flowers with practical actions, adhering to the long-term mission of "making human beings and the skin of the earth more beautiful", hoping to leave 50 million camellia trees for the world and make the earth greener. In the future, it is hoped that Lin Qingxuan will continue to maintain the confidence of leading Chinese beauty brands to the high-end and the world, and explore a new international development model for domestic beauty brands.