Office software with your hand on local files? After the news spread through social media, WPS quickly became the target of public criticism.
On the afternoon of July 11, a blogger broke the news on the Internet, saying that WPS had deleted the user's local documents: "It seems to have some kind of sensitive word harmony function, and then after it is detected, not only will it be harmonized stored on the cloud disk, according to the victim's complaint... Even local files can't escape harmony. ”
The topic of #WPS being exposed to deleting users' local files has been read more than 200 million times as of the morning of July 12.
At 3:30 p.m. on the 11th, the official Weibo of WPS issued a response, saying that it was actually "a link to an online document shared by a user recently, suspected of violating the law, and we have prohibited others from accessing the link according to law." The incident was falsely rumored that WPS deleted the user's local files. ”
In other words, it is all a misunderstanding, WPS did not put its hand to the user's local file, but the link shared by the user.
Unfortunately, the response did not calm the user's uneasiness or even anger, in the response Weibo comment area, there are 7 comments with more than 1,000 likes, of which the top comment has more than 7,000 likes, all of which continue to question the content of WPS.
In the event, local files, cloud disks, and sharing links were all mentioned, and WPS is no longer a simple document editor, but a feature-rich office software.
According to Kingsoft Office's 2021 financial report, as of December 31, 2021, Kingsoft Office's main products had 544 million monthly active devices, of which 219 million were PC monthly active devices in WPS and 321 million in mobile.
That's a bright number, as a decade ago, the cumulative number of WPS users in 2012 was only 150 million.
WPS, which rarely makes a "big move", has been firmly ranked as the leader of domestic office software, this time, although it has been debunked and clarified, WPS may be facing a severe user trust crisis.
A
From living in the world of the Internet to living in the Internet, although it is becoming more and more convenient, people are also increasingly worried about privacy exposure. Local files as the last acre and three points of land, once lost, the user's panic can be imagined.
In the past few years, similar "local files were deleted by software" news, has set off a storm of public opinion many times, the result is the same as this time, mostly "misunderstanding".
In 2019, NetEase Cloud Music was once crusaded for the rumor of "deleting local songs". When a user broke the news, saying that he had more than 800 local music, of which more than 100 capitals could not be exported, it was believed that NetEase deleted local files and violated the rights and interests of users.
The processing of NetEase Cloud Music is very "head iron", first said that it belongs to rumors, and then said that after verification and communication, it was found that the music could not be exported because the mobile phone filtered part of the folder when scanning local music, resulting in songs that could not be displayed, coupled with NetEase's own interactive copy, which eventually caused misunderstanding.
Subsequently, NetEase Cloud Music issued a "Statement on the Recent Centralized Rumor Attack on NetEase Cloud Music", which listed the incident together with "uninstalling and reinstalling NetEase Cloud Music to get members" and "NetEase Cloud Music is dead" and so on, declaring war on black public relations, and even providing a reward of 100,000 yuan to encourage netizens to feedback relevant clues.
QQ and Pinduoduo, on the other hand, are both in controversy because of the rumor of "deleting users' local photo album pictures".
The doubt about QQ occurred in 2019, the origin is the "strike" of the creators of the reading text, after a number of reading writers broke the news, saying that the pictures saved to the mobile phone during the QQ group chat were automatically deleted by the QQ software, but the Huawei mobile phone "system service" detected the behavior and a pop-up prompt to the user: "Detected that 'QQ' deleted the picture and has been successfully intercepted."
Since Tencent is the controlling shareholder of Yuwen Group, this matter was quickly questioned by the outside world as Tencent helping Yuwen to "deal" with the creators of rights protection.
Soon, Tencent responded, saying that the pictures intercepted and protected by Huawei mobile phones are temporarily cached pictures in QQ, and the photos saved in the system photo album have not been deleted, and they are negotiating with Huawei EMUI to optimize the experience.
Of course, such a statement obviously throws the responsibility to Huawei, and the day after Tencent responded, Bruce Lee, who was certified as "Vice President of Huawei's Mobile Phone Product Line" on Weibo, also responded on Weibo, saying that "if third-party applications do not want cached images to be seen by users under the system gallery, they should add the nomedia attribute under the cache directory according to Android specifications, so that cached images will not be scanned by the system."
In short, if you say that Huawei mobile phones mistakenly protect cached images, it means that QQ's code may need to be more standardized.
This matter ends here, although the response of both sides has the feeling of throwing the pot at each other, but it is better to misunderstand than to invade privacy.
By 2021, the "baton" has become Pinduoduo. Some users broke the news that the screenshots of their saved activities were deleted by Pinduoduo, and they were also detected by the mobile phone system. He then contacted Pinduoduo, and the customer service denied deleting the picture, but said that he could compensate for the 30 yuan voucher.
To say that music software, social software such a misunderstanding can also be understood, that e-commerce software out of this matter on the user's nerve stimulation are a few points, a moment of ridicule everywhere: 'help' users remotely delete pictures, hegemonic style...
Of course, the final result is still that Pinduoduo came out to respond, saying that it was a misunderstanding, just clearing the cache, and has cooperated with vivo and other mobile phone manufacturers to optimize the experience.
Looking at the response from WPS, the statement of "all misunderstandings" is the same as similar events before, the difference is that this time it is not "you think I deleted the local file, in fact, I deleted the temporary file", but the local file WPS denied that it had moved, which belonged to the "false rumor", and the real "deleted" (forbidden access) was the shared online link.
B
This is a bit counterintuitive: the local file, and the online link, the difference is a little far, how can the user not even understand these two, and then misunderstand WPS to move the local file?
The actual test of the alphabet list (ID: wujicaijing) found that in the use of WPS software, especially in the operation of sharing files with others, the boundaries between local files, cloud files, and online links are blurred, and they will change if they are not careful.
Taking Apple mobile phones and tablets as an example, when sharing a WPS local document to others, the most obvious option in the interface of "share and send" is online sharing, select "WeChat" to share, in fact, the default is to send in the form of a mini program; Select "Copy Link", which is a web page link sharing, only specially select "Send as File" to send the document as an attachment.
And when sharing with online mini programs or web pages, you will see that the service of "Kingsoft Documents" is used at this time.
In addition, on the PC side, which is used more frequently, the default location is "My Cloud Documents" when saving documents.
In summary, when using WPS, local files can easily be converted into online documents – whether they are mini programs, links, or cloud storage. The online documentation of WPS actually has online collaboration functions, and permissions can be set when sharing: anyone / designated person / only themselves, or view / edit / comment.
Such a use logic, in fact, for WPS, is not only a break down of barriers on different platforms and systems, but also a satisfaction of online collaboration needs.
In WPS's response this time, it particularly emphasized its own sophistication: "WPS as an office software that has developed for more than 30 years..." This is true, born in the ODS era in 1988, only one year after listing sold more than 30,000 sets, once occupied about 70% of the market share. You know, at that time, WPS was not a free product, and a set was priced at 2200 yuan.
In 1992, Microsoft officially entered China, and WPS negotiated a compatibility cooperation, and WPS although it is also doing Windows office suites, but the progress is not fast, in the rapid development of The Microsoft operating system in China, was robbed of customers by Microsoft Office, the market share once fell to about 1%.
Just hanging on to a breath of struggle, in turn to do Microsoft Office compatibility, but it is difficult to grab back users, a struggle to struggle until after the millennium. First in 2005, the personal version was announced to be free, and then the WPS that missed the operating system transformation and seized the dividends of the mobile Internet.
In 2011, WPS's first mobile product was released, and this time the iOS and Android versions of Microsoft Office were two to three years slower than WPS.
WPS is like opening the second pulse of Ren Dou, and the "mobile Internet transformation" is that key acupuncture point. Since then, from the east wind of WeChat Mini Programs to the new demand for online collaborative office, WPS has never been left behind.
C
Although Graphite Documents was founded in 2014, it was not until 2018 that the business center shift of To B was carried out in search of better business prospects. This year, Tencent also entered the market to launch Tencent documents, the giants heard the wind, and the market for online documents suddenly became anxious.
WPS is one of the most responsive head competitors, and only three months after the launch of Tencent Document, WPS has been upgraded in a high-profile manner, emphasizing multi-person collaboration capabilities that can be implemented in applications, web pages, and mini-programs.
After another three months, in October 2018, WPS took out this part separately and launched the Kingsoft document, and in half a year, the monthly life broke through 100 million.
In 2020, due to the outbreak of online collaborative office demand due to the epidemic, the first quarter has not yet passed, Tencent Documents announced that the monthly active activity exceeded 160 million, and Kingsoft Document subsequently announced that the monthly active activity exceeded 239 million.
Kingsoft OFFICE CEO Zhang Qingyuan revealed at the company's new product launch that since the first two years of 2020, cloud computing has developed rapidly, the number of files saved on the WPS cloud has increased from 9.3 billion to 82 billion, and the user document data has increased from 9.7PB to 103PB (1PB = 1024TB). At the turn of the millennium, the wall of Kingsoft's office read," "Let's run our software on every computer," and later, the Slogan was quietly changed to "Let our products run on every device."
This has also created what WPS looks like now: between different devices, between different operating systems, between local storage and cloud storage, the flow is invisible.
This is naturally a benefit, but now, it may also be the "one disaster" of WPS and even Kingsoft, which is robbed in the user's reputation: the user suddenly found that if he was not careful, he flew to the cloud, and then accidentally, he was locked in the cloud.
At present, WPS is in an awkward situation, even if it is an online link that is locked, rather than a "local document" that makes netizens fry the pot, the reputation is damaged, and the trust crisis may have occurred.
On social media, many people said that after this incident, they would uninstall WPS, use microsoft Office back, or other alternative documentation products.
Before WPS, WeChat has also been questioned many times in terms of user privacy.
The most representative is in 2018, geely chairman Li Shufu said when attending a forum: "I thought in my heart, Ma Huateng must be watching our WeChat every day, because he can read it, casually, these problems are very big." ”
Li Shufu may have the possibility of casual talking, netizens did not do it, and finally forced Tencent to respond, saying that WeChat will not keep any user's chat history, and will not use the user's chat content as big data analysis.
In 2019, there was news that WeChat would push ads more accurately based on the content of user text chats, and Tencent once again clarified to the media. Also in this year, the takeaway app was also questioned for eavesdropping - what was talked about, and in the blink of an eye, it was seen on the takeaway app.
Despite repeated rumors and clarifications, as a national-level application, WeChat still cannot escape the fate of being suspected.
In January 2021, Zhang Xiaolong once again answered this question on WeChat Night, saying that WeChat would not read users' chat records, and Tencent employees would be fired if they made such mistakes; WeChat also does not save and analyze chat history.
As for why users have the experience of "talking about something, all apps recommend to me", WeChat has made a more euphemistic explanation: because your information has not only experienced WeChat, but also has many links in the middle.
This is clearly not enough, and WeChat announced that it will launch its own input method to protect the privacy of users.
According to Zhang Xiaolong, WeChat is innocent, peeking at someone else, but innocent does not resolve the user's trust crisis, Zhang Xiaolong understands that users need not only to "pick out the bad guy", but to be protected.
Similarly, the WPS user trust crisis, I am afraid it is difficult to use a sentence "I was wronged" to disappear.
Winning back the trust of users may be the most important thing WPS must take practical action regardless of whether it is wronged or not.
Reference:
1. Interface News: "Dialogue with Ge Ke, CEO of Kingsoft Office: If the transformation was not resolute, there would be no WPS today"
2. China News Network: "WeChat Denies Monitoring User Chat History for Accurate Advertising Push"
3. InfoQ: What have I been tossing around in WPS all these years? 》
4. Geek Park: "The Revenge of Office in the PC Era, WPS Has a Chance to Repay in 24 Years"
5. Geek Park: The Graphite Document That Stepped into the "Wave" and Its Year of Accelerated Commercialization
6. Titanium Media: "Book Review" A Mobile Internet Transformation in Traditional Industries
7.AI Finance and Economics Agency: "Deleting users' local songs has caused heated discussions NetEase Cloud Music's official response to "files are filtered""