Officine Universelle Buly 1803
Perhaps many people will be unfamiliar with this name, because this is a vintage fragrance brand that only came out in France in 2014.
The French Officine Universelle, translated as Chinese is "universal drugstore".
Cosmeceuticals are common in France, where everything is sold.
But this brand is made into a more upscale drugstore, focusing on perfumes, specializing in luxurious retro style, and each item seems to bring people back to 19th-century France.
The founders were two couples, Victoire de Taillac (hereinafter referred to as Victoire) and Ramdane Touhami (hereinafter referred to as Ramdane).
They reinterpreted the brand created by Jean Vincent Bully in the Napoleonic era to make perfumes using distillation techniques.
Reproductions of ornate 19th-century ceiling paintings and walnut display stands, perfume bottles, medicine jars and skincare products are neatly arranged, and the artistic painting packaging is dazzling.
Their family takes a niche luxury route, not only products and packaging, but also store decoration is very attractive.
Even if you can't afford it, you want to go in and have a look.
Today, it is one of the most popular fragrance brands in France.
It is not easy to occupy a place in the French perfume industry, after all, it is the first choice for purchasing perfume (doge)
In addition to the explosion in France, they also opened 26 stores around the world, including:
London, Milan, Munich, Tokyo, Bangkok, Manila, Hong Kong, Macau.
In 2021, it was also acquired by the LVMH Group.
It only took 8 years to revitalize an old brand that had disappeared for a hundred years and make it its own signboard, and it was a great success.
The industry has called Victoire and Ramdane "creative ghost husband and wife".
Victoire was the daughter of a French aristocrat who grew up in Paris, came from a wealthy family, and was well educated.
But she is not the reserved lady of the impression, and has an amazing dedication to art and entrepreneurship.
Ramdane was a young Moroccan literary and artistic man who grew up in a rural village in the south of France.
He used to be a troubled teenager, dropped out of school and joined the gang. Later, he went north to Paris to make a living, and since then he has begun the road of artistic talents.
Two people who grew up in very different backgrounds met in 2001.
A rich woman, a former gangster ghost, two people who can't beat eight rods, but they have many similar hobbies:
They are obsessed with French history, love art, and love to travel everywhere.
Similar artistic tastes, brain waves are infinitely close, making them confidants and business partners.
Because both people have a whimsical, unfettered free soul in their bones, they cannot fall in love with themselves.
Since then, they have been both good partners and intimate lovers.
Victoire and Ramdane are true soul mates, and even the idea of starting a family hit it off:
You don't have to buy a house, be as free as a gypsy, roll up the covers and go.
Even if they are so successful in starting a business, they can afford to buy a house, and even buy a piece of land to build a mansion.
Even if they have three children, it still has not changed their contemporary "tramp" concept and way of life:
Moved more than 8 times, moving out of one city on average every 2 years, living and traveling around the world.
Ramdane said: "We love discovering new places. ”
In a sense, Paris is their roots, their hometown, and they started there.
But both Ramdane and Victoire believe that moving away from the Paris Metropolis and going out into the world is a way of life that would be more beneficial for children:
"Hopefully our children will be able to experience something beyond everyday life in Paris."
Nor do they think that living across several continents will make children maladaptive.
"Different cities, different countries, this way of life not only brings us a lot of fun in life, but also gives us a broad vision and opportunities for innovation."
"National boundaries are not a problem, vision is."
Not only do they move all over the world and don't buy a house, but they don't live in mansions, they don't yearn for prime locations, they don't pursue school district houses.
However, they never live in ordinary houses.
Each (short-lived) home is carefully arranged, using their artistic talents to create dreams for themselves.
There is no ornate refinement like carved beams and embroidered columns, so use the ultimate color to paint a piece of heaven and earth on the wall, and the flowers and plants outside the door are used as a background.
Every place is a mixture of art and life, and the strange but ingenious little decorations fill every corner of the house.
They have traveled to Europe, the Americas, Asia and Africa, and the furniture and decorations in their homes come from different regions and styles of different eras.
Use the mash-up to the extreme, and every object is creative and ghostly.
Would it feel like a whole bunch of bells and whistles?
However, this is a happy house for the family
What makes Curie think best is the two medieval Hello Kitty hanging on the wall.
It's cool and cute, just like the fanciful painting style of the house.
These are works specially designed by Ramdane to celebrate Hello Kitty's 30th anniversary.
Pray online that they will do a side hustle and sell a wave of such unique and interesting self-created artwork
Living in such a home should have 100 kinds of fun every day, right? Then I would like to travel ♀️ freely at home every day
I don't know if the UUs who are worried about the decoration will lose their inspiration when they look at it?
Want to turn your home into a colorful neon garden, bold contrast color lovers, look here
Want to go home pure white mainly, simple but not simple, see here
Of course, no matter how precious and difficult to find decorations, it is not as good as embellishing the memories and hobbies of the family
The life experience of traveling around has given the couple more sources of creativity and achieved the ultimate breakthrough.
In 2017, they moved their family to Tokyo.
In order to open a new store in Tokyo, but also to better integrate into the local area.
Influenced by European art, they also grasped the traditional Asian style.
They chose to live in an old Japanese house in Tokyo with a strong Showa atmosphere.
And do not stop, break the original constraints, and add all the bright color furniture in the old space.
The quaint elegance of the East and the jump of the West collide together, just like the old naughty boy with a distinct personality, so that you are deeply immersed in charm and can not see the traces of time.
Is there a sense of déjà vu of a Creative Home Store by a Japanese brand such as Muji?
Of course, their most iconic fun little decorations can not be absent ~ ~ ~
Once again, I feel how important it is to have an interesting soul.
They are not professional home decoration designers, but after they moved out, they were even sampled by Vogue and appeared in magazines.
After the house was exposed, it suddenly increased in value, but the Buddhist family, like their two in-laws, did not care after knowing it:
"Anyway, we have all moved away, the value of the house now has nothing to do with us, we can't earn real estate money in our lifetime." (Laughs.gif)
They have now moved back to Paris to allow their children, who are in a critical period of their formative years, to receive a period of education in mainland France.
Their paris residence is near Victoire's childhood home, and the Eiffel Tower and the Panthéon can be seen from the balcony.
(On some of the French obsessions with seeing the tower at home)
This apartment is very common in the Parisian popular residential style and is not overly ornately decorated. Compared to their home in New York in Tokyo, the background color is pure white, and there is no extra color to fill.
Everything seems too simple, no longer a model house that can be on "Vogue", but you can feel the fireworks that belong to them.
Looking all the way down, you will find that their home decoration actually corresponds to the current state of mind -
The whimsical mashup is a reflection of their exploration of different lives; When combining things in Japan, it is a kind of integration and breaking.
The light and peaceful living quarters are for the sake of children's education, and it is also a kind of "return to the basics".
However, their family probably will not be "peaceful" for too long.
Victoire also said that they may not stay in Paris all the time, and it is not sure when they will leave again.
The next scenery is always waiting for them to explore.
Perhaps, what kind of house, what kind of environment is not important to them at all.
Their home has always been full of warm and beautiful atmosphere, and the education of children is four words: happy.
Accompany the children's growth, let them love and adapt to life.
In this way, everywhere you go is home.
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Responsible editor 丨 Happy Little Immortal
Edit 丨 Ballboys at allianz Stadium
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