In recent years, the popularity of the tide play industry, more emphasis on unique design and aesthetic tide play is increasingly responsible for exploring the elements of traditional Chinese culture, so that it contains rich cultural connotations, and builds a bridge of cultural communication. Guochao Rabbit IP-M Rabbit has been committed to excavating and inheriting Chinese culture efforts, constantly appearing in front of the public with a new attitude, and then attracting consumers to pay bills, and constantly breaking the circle to create a joint Guochao Rabbit IP.
The so-called national tide contains two meanings: First, there are factors of traditional Chinese culture; Second, it can integrate traditional culture with current trends to make products more fashionable. The design essence of cross-border products should also have a "sense of brain dynamics", and the higher the excitement of the public is far enough. Of course, the sustainable development of rabbit IP is also inseparable from its stable content output and healthy commercialization. Through its own cute and funny image, in the form of content, the audience feels the playfulness of the rabbit IP itself and recognizes the inherent character of the image. Rich rabbit IP content carrier, focusing on the interactivity of the communication process, triggers the secondary communication of the audience, allowing the audience to spontaneously use the rabbit IP and re-create.
Rabbit IP-M Rabbit cleverly integrates the story, making rabbit IP easy to understand while having an inherently deep cultural heritage. At the same time, the ear design and color matching of M rabbit also make the rabbit IP have recognition and innovation. Why can M Rabbit go out of the circle in one fell swoop among many rabbit IPs? This is inseparable from the clear positioning of the rabbit IP itself, and the audience will be hit by the shape of the TA. Rich and contagious stories offer the potential and possibilities for long-term development.
Create a national tide rabbit IP with culture, connotation and depth, and attract more young people who have a strong sense of identity with Chinese culture and a strong sense of pride in Chinese brands. Share the beauty with the public, and actively combine with the trendy fashion, and truly inherit the development and innovation of the excellent traditional culture.