If I hadn't seen it with my own eyes, I wouldn't have believed it. A person who sells melon seeds has a net interest rate comparable to Samsung.
A few days ago, the company released its 2021 financial report, with a total operating income of 5.985 billion yuan and an overall net profit margin of 15.53%.
What is this concept?
In 2021, Samsung's net profit margin is 11%.
In other words, the net interest rate of a melon seed seller on the mainland has failed Samsung.
So, why does this company have a small melon seed with an annual output value of nearly 6 billion yuan?
First, the product is different.
After all, a melon seed is a melon seed, how can it be different? The company started with the way it was made, changing the traditional stir-fried melon seeds to boiled melon seeds. What is the main theme? Health philosophy. Isn't it easy for you to catch fire when you eat too many melon seeds? Eat me this, boiled melon seeds, delicious not on the fire, but also more flavorful.
Second, the packaging is unique.
What kind of packaging were the snacks on the market at that time? Pack it in plastic bags. Take the current example, plastic bag packaging also accounts for the majority. However, this company has a unique ingenuity, using environmentally friendly red kraft paper, which is covered with film to package melon seeds, so that it stands out among many products.
Third, create social attributes.
When do people say to eat melon seeds? Relax and chat. What's the point? It's okay, melon seeds find you a topic. The company took the lead in putting a cultural card in the bag of melon seeds, the content of the card may be Tang poetry and Song poems, or it may be cartoon comics, so that people can always look at it and chat a few words when they see it.
For a time, the company even occupied 70% of the market for bagged melon seeds. Can you apply its model to your industry?
Can you guess which company this is?