The Canadian brand Lulu Raymond on fire at the Winter Olympics.
Yoga pants, represented by Lululemon, have replaced jeans as a trend for young women.
Lulu, which yoga people want to have, a pair of yoga pants sells for more than a thousand, and the streets are full of "Lululemon style" yoga pants.
Foreign brands are writing stories (writing positive energy) to give brand value, and in the vision of Lululemon founder Chip Wilson, the target customer of yoga pants should be like this.
"A 32-year-old single woman earning $100,000 a year. She has her own apartment, is a fashion lover and loves sports, spending an hour and a half exercising every day after a busy day. ”
There are also male and female boxers in foreign countries who have been arguing for years about whether they should wear yoga pants on the street!
Nowadays, in addition to the gym, visiting the wet market and walking the dog in the community to do nucleic acid takeout crowds, there are yoga pants everywhere.
This is the "Athflow wind" that has emerged during the epidemic, which is a perfect interpretation of ultra-casual, loose and comfortable clothing, combining "Athleisure" and "Flow".
Recently, a large number of "Yuan" have appeared, and the frisbee field is full of Lululemon yoga pants.
What a sin against "yoga pants", twenty years ago this pants became popular, then called bodybuilding pants... Shouldn't the culprit be social media? #lululemon fiscal 2021 revenue exceeded $6 billion # #yoga pants # #lululemon yoga pants # #trend # #瑜伽裤潮流 #
