In the blink of an eye, it is summer again, and it is common to sweat and sweat, and at this time, the summer magic weapon is naturally indispensable.
For the fear of heat and thunder, the air-conditioned WiFi room is a must, the taste-rich cold drink is the key, and the ice cream is YYDS!
After all, "eating ice cream in the summer", which is something that will be done at the end of the day, has long become a ritual carved into the DNA.
However, the goose did not know when it began, the times suddenly changed, and the ice cream of a few dollars when he was a child was slowly disappearing.
I believe that the little friends and Xiao Lei have the same feeling, lingering in front of the freezer is not hesitant to eat anything, but because they can't guess the price.
A cheap ice cream selected by chance (I thought), but when the boss broke out "XX yuan", the wallet called out to hurt!
Ice cream tastes similar, but the gradually refined packaging and the price that has been raised have made Xiao Lei feel more and more strange.
For these ice creams hidden in the freezer just to give the wallet a heavy blow, the jianghu people were frightened and gave them the nickname: "Ice Cream Assassin"!
I have to say that in the summer of these two years, the major social platforms will definitely come up with topics related to "spitting high-priced ice cream".
This is not, the big brother of the ice cream industry, "Zhong Xuegao", last summer was on a wave of hot searches, and a year later, he liked to mention the first hot search.
This thing is quite funny, the reason is that Zhong Xuegao live broadcast room to engage in activities, let the audience leave a message "I love Zhong Xuegao" and then screenshot to send benefits.
However, the goose anchor did not expect that the audience did not play cards according to the routine, and the intercepted messages were "I love Snow Lotus" and "I love old popsicles".
Gifts can not be sent, the old embarrassed...
Image source: Douyin @ Zhong Xuegao
Originally the laughter was over, but the goose netizens began to spit on the price again, and this came and went and sent Zhong Xuegao to the first hot search.
In fact, last year was also about this time, Zhong Xuegao was widely discussed because "the most expensive ice cream sold for 66 yuan".
At that time, the founder said "the cost is 40, do you love it or not", accurately stepping on the thunder point of netizens, and was boycotted by a wave.
Although the founder clarified that it was a malicious edit, the original words were misunderstood, but Zhong Xuegao's ice cream was expensive, and the point that the price of Ice Cream was really not running.
Source: Weibo @ Daily Economic News
Xiao Lei searched in the flagship store of Zhong Xuegao, and the cheapest was the "semi-ingenious" 10 sticks of 140 yuan, and the one was evenly down for 14 yuan.
And the most expensive is the "Ghanaian black gold" price to explore 8 bottles of 256 yuan, good guys, on average, one is also 32 yuan.
Source: Taobao @ Zhong Xuegao flagship store
It is no wonder that many netizens have left a message in the Q&A area, is it made of gold when ice cream is sold so expensive???
Source: Taobao @ Zhong Xuegao flagship store
This is not the most absolute, last April Zhong XueGao also launched the "Zhong Xue Gao Cake" series, the price is called a high.
Oh, this series has launched a total of 4 models, namely apricot year, sesame plum dragon lily, pear blossom fall and you cheese cheese.
Image source: Weibo @ Zhong Xuegao
Ice cream sells well in a good name, but the price is quite ungrounded, 68 yuan / box, 78 yuan / box and 88 yuan / box.
Compared with the previous 8 sticks and 10 sticks, this is the price of a box, and people with large appetites are estimated to eat after pulling a few spoons.
Image source: Weibo @ Zhong Xuegao
Not yet, the unit price is expensive, this "cake" series has engaged in a bundled sales model similar to luxury goods.
For example, if we want to buy a separate box of "cakes", we must buy a combination of ice cream with the basic ice cream in the store.
Good guy, Zhong Xuegao's nickname in the ice cream industry - "Hermes in Ice Cream", sure enough, there is nothing wrong with it.
Source: Taobao @ Zhong Xuegao flagship store
Not to mention, Zhong Xue Gaoneng has been sticking to it and sitting in the position of the big brother of the industry, and the sales volume is really good.
Seeing that Zhong Xue gao is thriving, other brands will naturally not let go of this big cake, and have launched high-priced ice cream.
So, high-priced ice cream began to appear "cake passing cake" phenomenon, and the victims of ice cream assassin raids were more and more.
Traditional brands launch high-priced ice cream, we at least know the brand, in most cases can be screened to escape the disaster.
But some small brands with unknown names have actually joined the ice cream assassin team, which is really overwhelming.
Lemon pattern + a string of English letters + transparent bag packaging, this popsicle reveals a "buy sure not to lose" atmosphere.
However, the reality of the goose is often cruel, lemon syrup with water frozen into popsicles, this brand dares to sell at a high price of 9.9 yuan.
Image source: Network
Disguised as a yellow popsicle in an unassuming corner, it is also full of "surprises" at checkout.
It must be the price of "25 yuan", so that netizens decide to take a video so that they can review this unforgettable lesson from time to time.
Image source: Network
In addition to the simple packaging of cat grease, there are also some ice cream assassins who have practiced confusing Dafa and even tempted you to take the initiative to step on the thunder.
You think that "one dime and five" can pick up the ice cream of the treasure, but you don't know that this is the name of the brand, in fact, you have to sell for 6 yuan.
Image source: Left Network Right Taobao
Of course, if you see that the brand comes with strange words that you can't understand and can't read, don't doubt, this is a kind of "warning".
For example, the following otter festival (tǎ jì) ice cream, a single selling for 89 yuan, both of which are worth the price of a hot pot.
Image source: Left Network Right Taobao
The above is just the tip of the iceberg of the Ice Cream Assassin Brigade, and those who want to experience being stabbed are welcome to go to supermarkets and convenience stores to experience it carefully.
There may be a small partner to say, there will be a market when there is demand, do you think that the brand is expensive to sell and don't buy it?
Although it is true to say so, some of these truths, Xiao Lei feels that there is still room for further discussion.
For example, the brand side has always emphasized that the price of raw materials has caused the price of ice cream to rise with it, which is indeed no problem.
From 2008 to 2020, the cost and price of ice cream raw materials such as milk and light cream have increased by about 80%.
However, some insiders said that the gap between high-priced ice cream and ordinary ice cream in the use and cost of raw materials is not very large.
In fact, the cost price is 7 to 8 yuan a piece, which can be bought so expensive, mainly because the brand side has worked hard in other aspects.
Ice cream shape packaging innovation, and a variety of large IP co-branding, plus packaging advertising and so on a series of research and development and marketing costs.
Once these BUFFs are superimposed, these brands of ice cream want to sell cheaply, of course, it becomes an impossible thing.
And many netizens complained about the high-priced ice cream, in fact, it is not only expensive, but also the impact of high-priced ice cream on the market.
Ice cream is expensive but can ensure high profits, so whether it is active or forced, everyone rushes to increase the price.
The same cost of selling, high-priced ice cream is more profitable, over time, retailers are naturally reluctant to sell affordable ice cream.
And when those "good and cheap" brands have gone out of business, the last bitter thing is not us cheap ice cream parties.
So, in the face of high-priced ice cream, please support everyone, don't feel embarrassed to pay for it.
Please be brave enough to say to the boss, "No! This ice cream is also too expensive! No, I'm going to get a cheaper one! ”
Finally, Xiao Lei also wants to give supermarket and convenience store owners two very feasible and mature suggestions:
Let's just say, either put all these high-priced ice creams in a freezer, or label the ice cream partition with the price!