The tide of modu closing is surging forward!
Ranked 11th among asia's 50 best bars in 2022,
Chinese mainland's highest-ranked Sober Company,
Caught off guard, suddenly the official announcement closed the store!
The bar is expected to be open until June 26,
The last 4 days, go to Yandang Road, a fashionable three-storey small western-style building,
Drink a glass of Farewell Party's exclusive bartending,
Revisiting a familiar labyrinth,
Let's look forward to its next return!
Travel Queen,,, no price increase on Fridays! Homestay 11 stores through the exchange, super long validity until the end of the year / cheaper than OTA 1066 yuan! Applets
Chinese mainland number one bar has been listed in The Best50 of Asia for many consecutive years
Just now, the Sober Company officially tweeted that it was about to close its business on June 26 (this weekend), and the incident was sudden, causing a sigh.
As the highest ranking (11th) in the mainland of Asia's Best50 list, Sober Company is recognized as a hall-of-the-road bar for veteran drunkards and a must-visit place for foreign tourists to come to Shanghai.
Its famous "break-through mode", after three layers of pass-through, in exchange for chips, can unlock the Chamber of Secrets Sober Tipsy, enjoy the bartender's one-on-one customized, unique and exclusive cocktail, but also attracted countless wine friends to play coffee to challenge.
In February of this year, Sober Company just celebrated its fifth anniversary of opening, and it did not expect to usher in such an ending just a few months later.
On March 12, the bar was forced to suspend its doors. Nearly 90 days of stillness have dealt an unprecedented blow to Shanghai's bar industry, including Sober.
At the beginning of June, because of the restaurant, Sober Company also resumed work early, and was one of the first bars in Shanghai to open its doors, although it only opened the first-floor open area, but it still attracted many people.
Although the impact of the epidemic is greater, the root cause of the closure of the store is the expiration of the lease of the original site, the high rental cost and operating income are disproportionate, coupled with the pressure of the epidemic, the store can only be closed.
The good news is that the story of the Sober Company is not over, the new site is expected to be unveiled in the fall, the exact location is temporarily kept secret, but whether a three-story western-style building like this close to Spoon Low and exclusive street corner is unknown, after all, it took a year to find the venue.
The current team of personnel will try to arrange to the other two stores, waiting for Sober to return to meet again, what kind of surprises it will bring to The Magic City in the future, let's look forward to it together
Recognized by the wine industry as a must-visit place to punch, Come Sober, Leave Tipsy
The foodies in the wine circle must be familiar with the famous SG Group, and every one of their stores is full of fire, Speak Low, Sober Company, The Odd Couple...
In 2017, Sober Company took over From Speed Low and once again became the focus of magic, occupying three layers of space, the drinking experience of the break-through mode, and the champion bartender sitting, each point is attractive enough.
Shanghai WOW! When I first went there, I was surprised. It's an extraordinary experience to be able to experience New York's Upper West Side, Upper East Side, and Chinatown in one building at the same time.
On the ground floor, Sober Cafe features an all-day breakfast, lunch and aperitif, featuring coffee and tea elements, making it a great place for afternoon tea.
On the second floor, Sober Kitchen specializes in food pairings, and the third space, Sober Society, is a classic Japanese-style bar, where the chief bartender, Little Shoingo, has a lot of fans
After passing three levels, you can come to the hidden area of Tipsy, where the 2016 Jameson Bartenders' Ball champion bartender Kazuhisa Arai, No menu, No photo. Just ask for it, and he'll bring you the bartending you imagined, creating a memorable bartending memory.
If you're lucky, you'll also have the chance to meet SG Group's owner, legendary Japanese bartender Shogun Gokan, and see for yourself what was once named the world's number one bartender by Bartender Magazine london.
Shingo Gokan, a 29-year-old who won the global championship and a 36-year-old who owns four of Asia's most famous bars, is well-known both inside and outside the wine industry.
From Angel's Share, a famous bar in New York, to Speed Low in Shanghai, he has countless fans with his unique style, and last year he was voted the fourth place in the "2021 List of the Top 100 Most Influential People in Global Bars".
Although 90% of the wine lists in Speed Low, Sober Company, and The Odd Couple are designed by himself, it is better to drink his own products, and maybe See Shingo on the day Sober reopens?
As for when The Sober Company will reopen, whether the new store will continue the 3+1 model, or create a different gameplay experience, everything is still unknown, you may wish to look forward to it!