In the summer, the queue at the entrance of the major milk tea shops seems to be longer, and people who have no appetite may not be able to refuse a cup of cold milk tea...
However, a cup of milk tea is often more than ten or twenty yuan in price, if you drink it every day or some meat pain... And want to drink the taste of the milk tea shop and want to be more affordable, then it is better to buy the same tea bag in the store, go home and brew it yourself!
Zhou Zhijun found that now the milk tea industry bigwigs have entered the tea bag market and launched a variety of series of products, such as one-week tea, daily tea, habitual tea, tea bag blind box... In addition to buying fresh milk tea in offline stores, consumers can also buy the same tea bags online.
In this issue, Zhou Zhijun will take stock of five net red milk tea shops→ tea yan yue color, happy tea, Lele tea, Nai Xue tea, and Mi Xue Ice City, to see what tea bag products they have launched, and how cost-effective is it?
The tea is pleasant
How many people go to Changsha for that sip of tea?
According to Zhou Zhijun's understanding, Tea Yan Yue color is the first batch of milk tea shops that sell tea bags, and it is also the most flower head... Open the official flagship store store: habit tea, square pot tea, small lotus pot, small tea book, hand cranked tea... It's dazzling to watch!
Their home is mainly divided into self-shaking milk tea series, original leaf frozen tea series and original leaf tea series, each series has different small branches, taking the original leaf tea series as an example, which includes fruity, floral, pure tea, mixed and matching four categories.
Dian Qiu Xiang is one of their family representative products, it belongs to the original leaf tea mix, a box of Dian Qiu Xiang contains fruity peach blossom wood, daughter red, long Lingnan people, floral fragrance of Gardenia Xiao green, Qing Mo, light bi, and pure tea Tang Xiang Songfeng.
Ordering the autumn fragrance tea bag from the outer packaging can not see what the taste is, only when you open the tea bag do you know which one you get. This blind box concept is really like "dotting autumn incense". Of course, looking at the taste of these tea bags, it is also the same as the blind box, which needs to be guessed. "Peach Blossom Dock" is dried peach + oolong, "daughter red" is raisin + oolong, "light bi" is green tea with heavy petals of red roses, "long to be Lingnanian" is a good guess, there must be dried lychee ~
Cold soaking, hot foam, adding fresh milk honey, adding fresh milk Bailey sweet wine... There are also many ways to drink.
The price of tea bags at the tea face is almost the same, basically more than 4 yuan per piece. A box of 30 yuan for "Dian Qiu Xiang" contains 7 tea bags of 2.5 grams, with an average of more than 4 yuan. At present, there are also member-exclusive price promotions, and the price is more favorable.
Hi tea
Shiba berry, succulent grapes... Fruit tea lovers are estimated to be unable to escape the sweet attack of the Xi tea family. Compared with the various product lines in the store, their tea bags are much simpler and friendlier for small partners with selectivity disorders.
Unlike the common triangle tea bags, the tea bags of the Xi Tea Family are ear-hanging. The simple "tea gift box of the week" seems to be a clear arrangement for seven days.
It contains green yan, Yan red, golden jade, osmanthus green, golden phoenix tea king, zhiqiu, four seasons of spring each one, basically black tea, green tea, oolong tea, osmanthus tea, etc., Golden Phoenix tea king and four seasons of spring are oolong tea, green Yan is jasmine tea. The tea base of Zhizhi Luyan and Zhizhi Jinfeng in the store are Luyan and Jinfeng Tea King, respectively. One of the most popular flavors, "golden jade", is a floral and fruity oolong tea.
Xi tea "one week tea gift box" a box of 7 pieces 24.5 grams 45.9 yuan, the unit price of more than 6 yuan.
According to the DIY guide included in the tea box packaging, in addition to simply brewing tea, milk tea, milk jelly, and popular fruit tea seem to be easy to get.
Snow Tea
There are many kinds of products on the NaiXue Tea Line, which are committed to playing new tricks with traditional tea, and the names are very beautiful, such as The First Appearance of Nai Xue, Moonlight Beauty, And White Dye Summer... The main product is "good tea of the week", which is also a box of 7 bags, and you can choose different flavors such as flower tea, fruit tea, classic tea and so on.
Fruit tea is more special is the addition of freeze-dried fruit slices, and the rock sugar package is independent and can be adjusted according to its own taste. However, the price is also higher, currently 53.1 yuan a box, an average of 7.5 yuan per bag. Classic tea and flower tea series will be cheaper and lost, but also 43.2 yuan, an average of 6.1 yuan.
In addition, Nai Xue Tea also has a freeze-dried tea, known as a replica of Nai Xue's classic products, using freeze-drying technology, lemon and orange quick-freeze dehydration, with the store's hot tea bottom oolong tea and jasmine tea powder, made into freeze-dried tea blocks. Unlike other tea drinks, this tea is recommended to use the cold brew method~
The price is 59 yuan 1 box a total of 6 bags, an average of 10 yuan a bag ~ I have to say, this price is really a bit high.
Michelle Ice City
"You love me, I love you, Honey Snow Ice City Sweet Honey." Hahaha How many people see this sentence sung?
Honey Snow Ice City, which has won a loyal following at an affordable price, has also launched tea bags! There are Snow King Sweet Tea Series, which focuses on fruity tea and flower and fruit tea, as well as Snow King Fun Fragrant Tea Series, which focuses on traditional teas, and Snow King Freeze-dried Tea Series.
The taste of Xuewang flower and fruit tea includes strawberry oolong, white peach osmanthus flower, grape oolong, honeydew melon oolong, etc., basically covering the more popular flavors now, the current price is 19.8 yuan 2 boxes a total of 10 packs, almost 2 yuan a pack.
Snow King Fun Fragrant Tea is a very classic traditional tea, there are duck fragrant single bush, glutinous incense broken sound tea, small green citrus Pu'er, etc., the current price of 19.8 yuan 2 boxes a total of 14 packs, an average of 1.4 yuan per pack.
The price of freeze-dried tea solid drinks in Michelle Ice City is higher, 6 pieces of 28.8 yuan and 4.8 yuan per piece.
LELECHA Lele Tea
Compared with the previous milk tea brands, lele tea has few types of tea bags, mainly including three series of daily tea, happy tea and nong hao tea.
Among them, Nong Good Tea mainly plays the blind box concept ~
This nong good tea seven flavor blind box, a box has 7 flavors, open the tea bag to drink when you know what the taste.
Well...... In fact, it is a small bag of seven flavors, but it is covered with a blind box gimmick, and the price has doubled several times... There are a total of 7 small bags of tea in the seven-flavor blind box, priced at 45 yuan and about 6.4 yuan per pack.
The same 7 packages of happy tea is 15 yuan, about 2.1 yuan per pack, there are currently 99 yuan 9 bags of preferential activities, each bag of 10 yuan 7 packs, calculated down each small bag as long as 1.4 yuan ~ ~ instant heartbeat!
Tea bags can be cold bubbles and hot bubbles, and you can also add milk oat milk to make milk tea
In addition, Lele Tea also has "Day And Day Tea", as the name suggests, a daily tea, this type of product is like the inspiration of tea a week tea, tea color habit tea, etc., the main concept of "one tea a day a week".
"Day And Day Tea" has three flavors: Osmanthus Oolong, Rose Oolong, and Jasmine Green Tea. The membership price is 66 yuan 3 boxes, each box of 7 packs, which is 3.1 yuan per small bag of tea.
To sum up, if you want to taste more novel flavors, you can choose a wide range of tea and NaiXue tea, but the price of these two is relatively high; If you want to pursue high cost performance, you can choose lelecha Lele Tea's Happy Tea and Snow King Fun Fragrant Tea of Michelle Ice City, which averages as long as 1.4 yuan per pack; in addition, it should be noted that the main blind box concept and freeze-drying technology of tea are more expensive than ordinary tea bags, and some even double.
Note: This article does not contain advertisements, and the price of each product is the current selling price of its official store, and the store price shall prevail at the time of purchase.