Online games have been in China for more than 20 years, and with the passage of time, it has gradually become the most popular way of entertainment. However, with the development of the game, the "contradiction" between the player and the game planner has become more and more intense. Almost all gamers want to be able to play a game that is made and run according to the players' "good" ideas, but after witnessing the various anti-human settings in the game, they will secretly scold themselves, "Do you know how to make a game?" ”
In a sense, most domestic game planning is not up to the basic requirements of the "Game Design" profession, and in the case of the barbaric growth of the domestic game industry, many producers who serve as planners are often not in contact with game content design, but in the work related to making money. There are also many game manufacturers who are only academically qualified when recruiting people, and they are doubly respected for the numerical planning of high education, and they are dismissive of whether the game content is fun or not. It is this kind of chaos that has led to the "class contradiction" between domestic gamers and planners.
However, with the disappearance of the demographic dividend of the game industry, various manufacturers are also facing fierce competition to attract existing users from the Red Sea market. In this case, capable and thoughtful game planning will stand out at a faster pace and become a star producer recognized by players. Recently, the production team of NetEase's "Against the Cold Water" mobile game has been highly concerned by players because of its in-depth study of as many as 15 AAA games, rational analysis of the flashpoints of many games and their application to their own games.
Taking the game producer Tingyu as an example, Listening to Rain was originally a "trivial" battle plan in the "Reverse Water Cold" end game, because the design of the "Dragon Yin" with a very unique combat method was designed, which was well received by the players and the favor of the company's senior management, and after fully understanding his ability and game concept, the "Reverse Water Cold" mobile game, a super project with 412 developers and research and development funds of one billion, was handed over to him. The reason why listening to the rain can "step on the clouds" is because it creatively proposes the whimsical idea of "subverting the MMO ecology" and the extensive involvement in the knowledge required in the field of game design.
In the concept of the producer, the "Against the Cold Water" mobile game should be an innovative production that completely considers the player experience and game fun, subverts and reconstructs the MMO game content, gameplay and ecology. In order to create an open world of martial arts that conforms to his own concept, Tingyu also draws on and carries forward the concept of many classic games, trying to "play the strengths of the public" and create a unique and vivid jianghu.
First of all, the mobile game planning team of "Against the Cold Water" considered the difference between the open world of martial arts and the open world games of magic, two-dimensional or western themes, and realized that the player's experience itself is precisely the core difference of different games. Therefore, it was decided to use the spiritual core of oriental martial arts to create the "Against the Cold Water" mobile game. In this game, there is not so much "saving the world" burden to drive the player to play, the game is mainly a peaceful and stable oriental world, but its own etiquette and sophistication. Players can enjoy the flowers in spring and the moon in autumn, jiangnan to see the water and the north to see the snow, can participate in the disputes in the rivers and lakes, and can also get acquainted with historical figures such as Su Shi, Yan Jidao, Li Shishi, Huang Tingjian, etc., and experience the humanistic life of the Northern Song Dynasty.
In order to create an open world where everything can interact, the mobile game "Against the Cold Water" has deeply studied the advantages of games such as Zelda Wilderness Breath, Divine Original Sin 2, and Original God, and has created a natural engine based on the Five Elements of China, so that the natural rules in the game world, such as time, weather, climbing, physics, and chemical rules, will be given gameplay, which will have various effects and impacts on the game.
In the field of world construction, the "Against the Cold Water" mobile game inherits the characteristics of many classic sandbox games, creates an open world city with strong Chinese cultural characteristics, and cooperates with the artificial intelligence team of NetEase Fuxi, with the help of the industry's most cutting-edge artificial intelligence technology, the social operation rules of the entire game, the behavior logic of NPCs, the influence of players' plot choices, and the interaction of objects in the scene are given gameplay, so that players can get a completely different open world experience.
What makes the whole virtual world really come alive is ultimately the player who experiences the game. According to the official statement, the "Against the Cold Water" mobile game will also learn from and carry forward the asynchronous jianghu social system of the "Nine Yin True Classics", when the player goes offline, its character will automatically go to the jianghu according to certain rules, may go to the hotel as a small two to greet other guests, may go to the river to fish as a fishing guy who is never an air force, or go to yamen part-time to conduct security patrols, or group with other players to perform song and dance performances in trouble...
Seeing the appearance of the "Against the Cold Water" mobile game described by the official planning team, many players were very excited, saying that the planner really thought of what he thought, and it was the first time that the game could be analyzed so thoroughly. So what do you think of the game planner and what he describes as the game looks like? Tell us what you think.