As the favorite fashion darling of the current high luxury and the object of luxury brand pursuit, Xiao Zhan is always with his extraordinary fashion expression and superstar charm, constantly bringing inspiration to luxury brands, and he is always the inspiration muse of luxury brands and all followers.
TOD'S FOR XZ capsule series
With hope, towards a broad tomorrow; Tenacity creates eternal beauty. This morning, the TOD'S brand and spokesperson Xiao Zhan presented the new TOD'S FOR XZ capsule series, reinterpreting the T Timeless bag, T Timeless mobile phone bag, 1T series sneakers, and T Timeless belt. Xiao Zhan wears a white suit, which is paired with this series of pieces, and the handsome and elegant temperament is perfectly interpreted against the wooden background of the blue sea.
The theme behind the series, "Be Together, For Tomorrow", is intended to call on everyone to come together, stick to love and hope, and go to a better tomorrow. Subsequently, Xiao Zhan himself also updated the news on social media: Joyfully join hands and cherish this moment.
TOD'S FOR XZ capsule series
The series is designed by the TOD'S brand based on the inspiration and participation provided by Xiao Zhan, and is also jointly launched in a cooperative mode, in which the inside of the belt is printed with the words of the series of customs, the details of the mobile phone bag use a length of 10.5cm, and the blue T-shaped logo and red hibiscus flower are embellished at the end.
It is reported that since the TOD'S brand began to cooperate with Xiao Zhan in 2021, it began to prepare for this capsule series, and the preparation time was as long as one year. Designed by Walter Chiapponi, the brand's creative director, Xiao Zhan's two major elements of the sea and hibiscus flowers were selected as the design inspiration, and Xiao Zhan repeatedly put forward valuable suggestions in the design process, and joined hands with TOD'S to present this capsule series.
Xiao Zhan's inspiration
For this inspiration, Xiao Zhan said: "I like the sea. Hibiscus flowers bloom with the sun rising, and they bloom and fall, allowing the four seasons to rotate endlessly and have tenacious vitality. Just like its flower language, with a tenacious heart, it creates eternal beauty. ”
The sea, with an inclusive heart, gathers the ocean. Hibiscus, with the momentum of hope, lives forever. Inspired by the sea and hibiscus flowers, and embellished with a red T-shaped logo, classic blue and minimalist white as the main colors, this tod's FOR XZ capsule collection is exclusively presented in Italian ingenuity.
Red is Xiao Zhan's favorite color, in the world of Xiao Zhan, who has been an art student since childhood, 911005 also represents red, which is Xiao Zhan's birthday. As a designer, Xiao Zhan has always been very aesthetic and artistic, and the design elements shared by him this time, the sea, surging and broad, inclusive of all things; The flower language of hibiscus flowers is gentle persistence. As Xiao Zhan once said in the trough period: softness may really be more powerful than sharpness.
Kind, gentle, strong, like the big brother of the neighbor's family, it has always been Xiao Zhan in the eyes of many people.
Hibiscus Music Club
Why hibiscus flowers? In addition to the beautiful meaning of "tenacity, creating eternal beauty", hibiscus flowers also have special significance for Xiao Zhan. During his college years, Xiao Zhan participated in a school music club called the Tianmu Hibiscus Music Club. The society has held the "Hibiscus Music Talent Show" event, and Xiao Zhan is a special guest and judge. Our fengyun senior is indeed worthy of the name, and Xiao Zhan once said in an interview: During college, he can toss and turn. At the beginning of entering the entertainment industry, he often encouraged fans to go to college and feel the atmosphere of the university. Presumably, that time also left him with various good memories.
Hibiscus - The sound of Heavenly Return, Mu Xiu yu Hibiscus. Xiao Zhan, who studied painting since childhood, was once the director of the high-pitched department of the school choir, became a designer after graduation, and later entered the entertainment circle through the identity of a singer, and finally approached the public eye because of acting. Going around, Xiao Zhan, who has now become the brightest rising star in the fashion industry, launched a fashion series with a luxury brand for the first time, giving hibiscus flowers an element that is of great significance to him.
Senior executives from TOD'S China publicly stated that in more than a year of preparing this capsule series, from inspiration and color selection, to design and finalization, it condensed the cooperation efforts of Italy and China across network time and space countless times. Because of the epidemic, there are still many good wishes in this series that have not been realized. Looking forward to the near future, the design workshop of tod's headquarters in Italy's Azure Seaside will work with spokespersons, designers and craftsmen to turn these regrets into the next beautiful cooperation!
It can be seen that the TOD'S brand is still interested in this cooperation. Because it is inconvenient to go abroad, there are indeed some regrets in many jobs.
The flagship store shows that it is sold out
At present, after the release of the series, it is directly sold out in seconds, replenished many times, and caused the store system to collapse. Xiao Zhan fans have said that this is just the situation of contacting store sales and snapping up, if you go to grab it yourself, this system is afraid that it will not be restored in a week.
This is not an exaggeration, Xiao Zhan fans once stepped on the Mengniu mini program, causing the brand owner to spend about a week to repair.
Paying for Xiao Zhan and paying for the beautiful is the greatest enthusiasm of many followers who love Xiao Zhan.
Shaw Chan Ralph Lauren Earth is a light fragrance
Half a month ago, Ralph Lauren Fragrance released a new advertising campaign titled "In the Name of the Earth, Smell the Fragrance of Nature", in which Xiao Zhan runs in the valley breeze, looks up at the clouds and skylight, closes his eyes and shouts in the sound of babbling water, and plays in the stream. The stunning blockbuster has generated sales of about 20 million yuan for this light fragrance in one day, you know, this is a brand that has been officially announced for half a year.
At present, the brand's flagship store has a single product with the same word as Xiao Zhan, and the total sales volume has exceeded 130,000+. What is this concept? Perfume brands with prices ranging from 480-880 yuan to the same price have sold only about 10,000 or 20,000 yuan in the Ali e-commerce platform for half a year, which is less than a fraction of Xiao Zhan's goods.
Take a look at Xiao Zhan's Italian fashion expression of the TOD'S FOR XZ capsule series, blue and white tones, perfectly interpreting the balance of low-key and ostentatious fashion tones.
TOD'S FOR XZ capsule series
The boxy design of the T Timeless bag highlights the tough and chic, and the refreshing blue and white color scheme is bright and dazzling.
TOD'S FOR XZ capsule series
T Timeless mobile phone bag sense of space and three-dimensional sense of design, to achieve the dual consideration of beauty and functionality, play with a variety of collocation rules.
TOD'S FOR XZ capsule series
The T Timeless waistband is accentuated with a metallic T-shaped logo in the main shades of blue and white, blending elegance with chic vibrancy, and the inside of the belt is stamped with the words custom printed on the inside of the belt to highlight the unique capsule range attributes.
TOD'S FOR XZ capsule series
The 1T series of sneakers is available in two colors, navy and light blue, creating a quiet elegance like the waves. The tail is embellished with a blue T-shaped logo and a red hibiscus flower, symbolizing infinite hope.