Roche Pharmaceutical China once again joined hands with Aiyou Charity Foundation to jointly launch the "2022 Roche Children's Righteous Walk" public welfare project. It is understood that this year, Roche will continue to donate 1 million yuan to the Aiyou Charity Foundation to set up the "Roche Children's Charity Walking Special Program" to rescue seriously ill children from families in need. At the same time, a public welfare art exhibition with the theme of "Cheers for Life" was also launched at the same time.
Roche Children's Righteous Walk is a corporate social responsibility program initiated by Roche Global and launched globally every June. Since landing in China in 2010, it has been working with multi-party public welfare partners to carry out rich and diversified public welfare activities for more than ten years. "Roche Children's Righteous Walk" has donated more than 7 million yuan in China, saving and caring for more than 3,300 children.
This year, Roche and Aiyou held the "Cheers for Life" online public welfare art exhibition to jointly build a platform for children in distress to display their artistic talents. More than 30 works are from children with serious illnesses and orphans and disabled rescued by aiyou charity foundation, and these special young artists come from more than ten cities across the country, the youngest of whom is only four years old.
As a public welfare project that has continued to focus on vulnerable children for many years, in order to protect the physical and mental health of children, the "Roche Children's Righteous Walk" project has been actively exploring emotional and warm ways of rescue and care. In the past year, Roche Pharmaceutical has distributed more than 1,700 "Hospitalization Adaptation Warm Packs" through the Humanistic Medical Project of Aiyou Charity Foundation, providing coloring books, colored pencils and other items in the warm packs to help children alleviate their anxiety in hospitalization. The "Cheers for Life" public welfare painting exhibition soothes the soul in the form of art.
Ms. Sun Wei, Executive Secretary of Aiyou Charity Foundation, said, "On the road of caring for the healthy growth of Chinese children, we have been jointly exploring and implementing more scientific, efficient and diversified forms of assistance, hoping to bring practical care and assistance to more sick children and families in need. The road to public welfare is a long way to go, and we look forward to seeing more caring people walking with us. ”
Children's health is an important cornerstone of national health. With the in-depth implementation of the National Strategy for Healthy China, the health status of children in mainland China is continuing to improve, however, some children with major diseases and their families are still experiencing the practical problems of poverty caused by illness. Since 2019, the "Roche Children's Righteous Walk" project has actively responded to the call of the state, focusing on the families of children with serious diseases and hardship, and has set up a special plan for them to provide medical assistance for them for four consecutive years. Last year, the Roche Children's Voluntary Walking Program rescued 35 children with serious diseases from 16 provinces, municipalities and autonomous regions, covering more than ten major diseases such as leukemia, lymphoma, Carme syndrome, and congenital biliary atresia.
Ms. Bian Xin, President of Roche Pharmaceutical China, said: "Children are our future, and every year's Roche Children's Charity Walking Project brings together the love and responsibility of Roche people. Committing our health mission with good deeds makes us more powerful to move forward. In the future, Roche will continue to relay for love, hoping to help more children get out of difficulties and grow up healthily. ”
On August 30, the live broadcast of the "bonded warehouse big name driving to" when xin selected the anchor ended perfectly, with total sales of more than 83 million. The live broadcast site held a JACE brand mattress spokesperson and inspiration designer signing ceremony, and the users witnessed it together, and the special honor of the JACE brand mattress spokesperson was mentioned beautifully.
On the same day, JACE's DRIAMAT series latex spring mattress was the first in the world, which is also the same mattress of Shida Beautiful, under his detailed introduction and strong recommendation, the mattress sold a total of 5400 singles, with sales of more than 10 million.
Two days before the live broadcast, ShiDaMei officially announced the good news that he had become the spokesperson of the JACE brand mattress on the official account of Kuaishou, and said that "I only choose JACE for latex mattresses". In the video, Shida Beautiful appeared on camera to introduce THE NEW JADE mattress, "in the comfort between the square inches, fade the tiredness of the body", users have left messages to express expectations.
At present, the live e-commerce industry is developing in the direction of specialization, verticalization and refinement, and brands are looking for more cooperation opportunities while looking for anchors to bring goods. The brand must comprehensively examine the anchor, the professional ability to carry goods is the foundation, in addition, the anchor's user stickiness and conversion rate, as well as the fit with the brand image, etc., are within the consideration of the brand side.
Jace brand chose Damei as the mattress spokesperson when it was selected this time, which is a classic case of in-depth cooperation between the anchor and the brand.
On the one hand, ShiDa's beautiful cargo strength is excellent, and it is a veritable head anchor. ShiDamei has more than 22 million fans in Kuaishou, and with its high-end image and excellent ability to carry goods, he ranks seventh in the total list of live streaming goods on the whole network in 2020.