"One top at least four live streams! Effective and accurate inquiries for sustainable follow-up have also been greatly improved! A few days ago, Shenzhen Leqi Network Technology Co., Ltd. completed the first new product launch conference on Alibaba International Station, and Chen Ming, the operation commissioner, was quite surprised to see the live broadcast data.
(Shenzhen Leqi Network Technology Co., Ltd. Business English anchor Rachel new product launch live broadcast site)
The data in the first week of the launch of the Alibaba International Summer Online Fair was gratifying, with nearly 50,000 daily overseas buyer visits, of which the first large-scale launch of new products, a single overseas viewing volume increased by more than 4 times compared with the past.
"Different from the domestic ordinary consumer-oriented live broadcast, the live broadcast of merchants on Alibaba International Station is directly for overseas B buyers, such as corporate procurement and professional buyers, who are more accurate and more valuable, and the orders placed may allow the factory to work for several months or even half a year." Relevant industry insiders said that overseas exhibitions have been blocked under the epidemic, and more and more small and medium-sized foreign trade merchants have begun to pay attention to the scheduling of various digital exhibitions.
During the Alibaba International Summer Online Fair, ten representative companies in the top ten industries were selected, ten new product launches were held, and 100 key new products in core categories were released. In the domestic e-commerce field, this does not seem to be a difficult task, but in the field of cross-border e-commerce, it is a matter of "eating crabs".
However, in recent years, under the pressure of the epidemic, many small and medium-sized foreign trade merchants on Alibaba International station have long been a good hand in digital foreign trade.
Leqi is not at all afraid to engage in a new product launch. "There must be equipment and equipment, and there must be people." Chen Ming said that after the epidemic, the overseas game industry ushered in a wave of explosions, and the company not only created a million live broadcast room with a full-view sense of Dolby, but also spent a lot of time recruiting business English anchors full-time in November last year.
However, in order to run this new product launch, the Leqi team not only polished the live broadcast script many times, each new product was filmed and edited with a special release video, and also specially produced a warm-up video to explain the trend of the game industry. After everything was ready, Chen Ming also made a special trip to visit the new product launch conference of other people's homes, and she found that during the live broadcast, the home page of Ali International Station would also top the relevant information of the new product conference. "I thought that the live data this time would not be bad." The live broadcast data afterwards also proved Chen Ming's prediction.
Dongguan Hongjin Industrial Co., Ltd. these days are also in full swing to prepare for the summer online fair new product release, the company's owner Lu Bin gave up the high-paying position of the United States 25 years ago to start a business, always maintaining the "first person to eat crabs" entrepreneurial mentality.
"Because the epidemic has greatly accelerated the trend of global digitalization and made people more and more dependent on various online services, I am very optimistic about the form of online new product launches." Lu Bin said that from the 2008 financial crisis to choose to do foreign trade through Alibaba International Station, to 2020 to seize the home economy dividend during the epidemic, but where the International Station launched some new ways of digital foreign trade, Hongjin Industry must be the tide that rushed ahead.
Hongjin Industry, which has been deeply involved in the printing industry for many years, has begun to target the Christmas in the second half of the overseas market at the new product launch conference on the 24th, and one of the gift boxes with LCD screens is mainly for the new generation of young people with high requirements for personalized customization overseas.
In addition to Hongjin Industry, the ten industry representatives who participated in the new product launch of the Summer Online Fair have come up with very attractive new products. For example, the smart cat toilet with automatic cleaning function for the pet economy, the hybrid electric bicycle for green travel, the solar-powered rechargeable car refrigerator for outdoor camping, the black smart toilet that breaks the traditional aesthetic, and the small electric car that costs $4,000.
(Smart cat toilet at the new product launch of Alibaba International Summer Online Fair)
It is reported that the digital exhibition is an effective carrier for Alibaba International Station to launch the "Digital Estuary Plan" this year, further opening up the digital foreign trade service capabilities that have been precipitated for many years, and the innovative digital means such as new product launches will effectively help small and medium-sized foreign trade enterprises accelerate high-quality growth. Industry insiders believe that behind the digital exhibition becoming the new standard for small and medium-sized businesses to go to sea, it is actually cross-border e-commerce that is gradually moving from the digitization of the transaction link to the full process of foreign trade and the full cycle of digitization.