In recent years, there have been more and more cross-border game manufacturers, and the promotion of products has also shown an increasingly "involution" state. For example, it is not uncommon to make movies and animation for games, and it is even more important to cross over to the music circle to do promotional songs. Many players have said that game companies have begun to make music release records, which is simply stopping the entertainment industry from doing a good job.
Admittedly, the promotional songs of many games are very popular, several positions higher than the pop music produced by the general assembly line. When it comes to the most favorite game company in China to make music, I am afraid it is NetEase. Its game "Against the Cold Water" has always been known for its "excellent audio and video", and the promotional song produced for the new profession and new content of the game is an average of one song a year, and the invited singers are the most famous singers in the industry, even including national team singers who are difficult to invite.
For example, "Against the Cold Water" carries the traditional Chinese opera culture, and a "Pear Yun Pavilion" is produced in the game for players to watch the repertoire of classic opera. In order to promote this game, Tan Jing, a national team singer who has logged on to the Spring Festival Gala 12 times, was specially invited to sing the opera play promotion song for "Li Yun Ge" - the once popular network opera song "Red Ling". In less than 24 hours of release, the version of "Chiling" by Reverse Water Cold x Tan Jing has received more than 9 million views on Weibo and B stations, and has received unanimous praise from netizens.
In order to promote the game's third anniversary of the new profession "Hongyin", "Against the Cold Water" invited the famous Sanskrit singer Sa Dingding, who had appeared on the stage of the Spring Festival Gala many times, to compose and sing the promotional song of the same name," and invited Tang Shiyi, the chief dancer of the China Opera and Dance Theater, who had almost won the domestic Tao Li Cup, lotus award, CCTV dance competition and other major dance competitions, and was known as "a genius dancer once in a decade", to personally interpret the Hongyin profession, and the graceful dance posture and mysterious atmosphere of this profession were vividly expressed The "Double National Team" supported "Hongyin" MV video exceeded 3 million views within 3 days of its launch, becoming an insurmountable classic in the game's promotional song.
After "Hongyin", the promotional song of "Against the Cold Water" is undoubtedly becoming more and more difficult. In the blink of an eye, the game has celebrated its fourth anniversary, and a new class, "Araraba", is about to be released. In order to produce promotional songs for this new profession, "Against the Cold Water" invited Faye Zhan Wenting, a powerful female singer who represents the youth memories of a generation of people, to sing. Zhan Wenting, as a powerful king who killed from the era of fighting gods and immortals in the Chinese pop music scene, her own singing ability is naturally unquestionable. And her own debut is Wang Bang, and because of the injury abandoned by the team, returned to the music scene as an independent singer-songwriter and once again entered the 2022 Golden Melody Awards and was nominated for multiple awards, which is also very much in line with the main color of the Aragami profession and this retro era of entertainment.
"Wild Feather", sung by Zhan Wenting, reproduced the classic of "Hongyin", and the MV was released only one day ago, and it received more than 1.3 million plays on the B station. Many netizens said that only Zhan Wenting's extremely powerful voice and explosive dolphin tone can interpret the "wild feather" genre in the wind and sand but unruly, can awaken the power of thunder under the limit, and incarnate the image of the gods. It can be said that "Against the Cold Water" has found the singer who is most suitable for interpreting the profession of "Araba" with a very delicate angle.
From Tan Jing, Sa Dingding, Tang Shiyi to Zhan Wenting, the game promotional song of "Against the Cold Water" can be said to push one explosive song, which makes people wonder, in the end these singers have made the game, or the game has made the singer? In fact, the game industry's promotional music has never conflicted with the polishing of its own quality, but complements each other. The game's screen impact and character empathy can help singers better impress listeners and make them resonate with songs, while excellent music and singers can also sing moving songs, easy to get out of the circle, so that people who have not played the game can also be attracted by the music itself and then understand the game.
So, what do you think about the mutual achievement of "Against the Cold Water" and the promotional singer? Tell us your point.