The annual 618 mid-year promotion has also come to an end, perhaps many people think that Apple will become the biggest winner, even if Apple's new products have launched a series of preferential policies, so that many consumers have felt the true fragrance of the iPhone 13, but never expected that domestic brands will have such proud results, a number of single products become explosive, so that major mobile phone manufacturers have said that they did not expect it. It is no accident that such achievements are more due to these two aspects, and interested friends may wish to explore it!
First of all, in terms of product positioning, for Apple, I believe that everyone is very clear, with the strongest A-series chips, and supplemented by self-developed iOS system blessing, in the high-end flagship market is in an invincible state. However, it is precisely in this way that domestic brands have a breakthrough, product positioning not only has a high-end flagship, but also the layout in the low-end market is also very comprehensive, so that consumers can enjoy the full price of the purchase of options.
Secondly, Apple pricing is too expensive, even in the 618 mid-year promotion during the sharp price reduction, iPhone 13 still needs about 4700 yuan to start, for such a price is estimated that most people will give priority to the domestic flagship, after all, the accumulation of software and hardware is also very fierce, the product experience will not be bad, and it is not a problem at all to use three or five years. In addition, although Apple has a mid-range product, the iPhone SE series, the premium is too high, many people would rather choose domestic products than consider Apple's transitional products.
Looking back at the 618 mid-year promotion, it can be found that domestic mobile phone brands have risen, and many brands have launched large preferential activities during this period, and have achieved very good results. Among them, Xiaomi became the biggest winner of the 618, with the cumulative sales amount of omni-channel exceeding 18.7 billion yuan, and 6 single products successfully entered the top ten, and the overall sales beat Samsung and Apple to become the most popular 5G mobile phone brand.
The reason why there are such outstanding results is nothing more than product positioning and price positioning, and with the continuous exploration of technology, the quality of products has also changed dramatically compared with before. For those paranoid, Apple is no longer the only choice, Android mobile phones can also be very smooth, not that it will become very stuttered in two or three years, so many fruit fans have gradually joined the domestic Android camp.
Finally, let's do a small survey together to see whether to use Apple more or use Android more, Android comment area deduction 1, Apple user deduction 2, thank you here, welcome to leave a comment