Which successor is strong, Apple Cook has become king! Analyze and compare the successors of Chinese and foreign multinational giants

Not long ago, with the current CEO and chairman of Alibaba Group, Daniel Zhang stepping down as chairman of Taobao and Tmall, the future of Alibaba's helmsman was confusing and intriguing. Taking over the position of an Internet giant, from the appointment of a new official to the firm sitting of the "jiangshan", and even the beginning of a journey of global competition and cooperation, it can be said that it is a difficult pass! Let everyone taste the following classic quotes and enjoy the ups and downs of the successors of famous multinational groups at home and abroad: If you want to live an ordinary life, you will encounter ordinary setbacks, and if you want to live the best life, you will definitely curb the strongest harm. The world is fair, and if you want the best, you will definitely give you the most pain. If you can break through, you are the winner, you can't break through, then obediently retreat to be an ordinary person. The so-called success is not to see how smart you are, but to see if you can get through it with a smile!

First, let's look at the succession process and successful experience of Apple Group successor Tim Cook, who shocked the world. Since Cook took over as CEO of Apple in 2011, Apple has achieved milestones as the world's first $1 trillion company, earning it the reputation of "the world's most valuable company." It is worth mentioning that cash reserves reached a record $267.2 billion, a fourfold increase compared to 2010, not counting the nearly $220 billion spent on stock buybacks and dividends, when the U.S. government only had $271 billion in cash. In the field of mobile phones, Apple dominates in revenue and accounts for 80% of the profits of the mobile phone market, and the high-end mobile phones sold have 30% to 40% of the profit margin, while other mobile phones are competing for the low-end market, and the profits are extremely small. In the computer field, Apple's market share in the personal computer field continues to expand, from 5% in 2011 to 9% in 2021. Not only that, like the iPhone business, Apple only competes in the high-end market, so it seems that the growth is flat, but it is actually very profitable. Wearables: Apple has pioneered a whole new industry. Apple will achieve 39 million units of shipments in 2021, occupying 20% of the market share and ranking first. Service business, if a separate company is formed, Apple's revenue in the service business can enter the world's top 500. Some industry analysts expect Apple's revenue from paid music, apps and electronic subscriptions to grow to $50 billion by 2020. But how did the mighty Cook do all this? First of all, starting from the relationship between Jobs and Cook, when Jobs returned to Apple in 1997, Apple was in a precarious situation, reaching a state of annual loss of $1 billion, and people around him persuaded Cook not to give up a good future and clean up a mess. But after meeting Jobs, Cook firmly believed that it was a lifetime blessing to be able to work with Jobs. "My gut tells me that joining Apple will be a once-in-a-lifetime opportunity to work with creative geniuses," Cook said. So from this moment on, Jobs had laid the groundwork for the search for a successor. The first thing Cook succeeded about was that he was a sales genius. After Cook came to Apple, he quickly processed inventory and turned a profit within a year, from a loss of $1 billion to a profit of $300 million. The second reason for Cook's success is that he is a superior management talent. Jobs, diagnosed with pancreatic cancer in 2003, recovered twice in 2009 and 2011, while Cook took over Apple twice. During Jobs's recuperation, Cook, as Apple CEO, was responsible for overseeing the company's day-to-day operations. Although very different from Jobs's style, he succeeded twice, so the board clearly felt that Cook could maintain Apple's long-term stability. The third point of Cook's success is that he stands on the shoulders of giants and unites all. After taking over as CEO, he did not have "three fires for new officials to take office", but hoped to win the trust of investors and fans from the beginning and avoid causing their concerns due to drastic reforms. In addition, a widely circulated news at the time said that Jobs left behind a detailed product roadmap (rumored to have a new generation of iPhones, iPads and Apple TVs) that could last at least 4 years. What Cook's success gives us. Because there will never be a second Steve Jobs, Cook is Cook, unique! Derived from Peter Drucker's theory of superiority: Most people spend their entire lives making up for their weaknesses, but they do not know that the energy they put into rising from incompetence to mediocrity far exceeds the effort required to rise from first-class to superior. Only by relying on advantages can we achieve excellence!

Let's take a look at the experiences and enlightenment of the successors (systems) of Several of China's major multinational giants. The first look at Huawei, known as China's national high-tech enterprise, after Meng Wanzhou's illegal detention incident and the Huawei mobile phone that fell off a cliff after being sanctioned by the United States, it is worth affirming that Huawei is very likely to stand firm in the future, first of all, Huawei adopts the rotating chairman system, which is better than the company's success is tied to one person, and the failure is also the system of this person. Each rotating CEO struggles to pull the car during his shift, pulling the company forward. He went astray, and the next round of rotating CEOs will correct the course in time so that the big ship can correct the bow earlier. The second is that Huawei's original main business is carrier business and enterprise business, with strong profitability and adjustment capabilities, in 2021, enterprise business against the trend of growth, an increase of 18% year-on-year, enterprise business is estimated to challenge 20 billion US dollars. But to say that Huawei's mobile phone chip uses the RISC-V architecture of the United States, if it is suppressed by the United States in the absence of independent research and development architecture, the future is uncertain! Next, let's take a look at Fang Hongbo, the successor of the world's top 500 Group with Huawei (Huawei uses 5G, cloud computing and AI in midea for in-depth management of logistics, supply chain, production and quality control). 2012 was an important turning point for Midea Group, founder He Xiangjian retired, Fang Hongbo officially took charge of Midea Group, when he took a series of reform measures, including layoffs, store closures, salary cuts and so on. The drastic reforms have brought the United States back to life and begun to enter a good trend of sustained growth. The net profit in 2014 exceeded 10 billion, the net profit in 2018 exceeded 20 billion, and the net profit in 2020 exceeded 27 billion. However, there are peaks and troughs, and now the home appliance market has long been saturated, the industry has fallen into stagnation, the stock prices of listed home appliance companies have also fallen again and again, and Midea has not been able to "escape the disaster", and the stock price has fallen from early 100 yuan to the lowest 61 yuan at the end of July 2021. To sum up, the future of midea is mixed. Let's take a look at the highly questioned so-called national enterprise Lenovo successor Yang Yuanqing, originally upward can do chips and storage, horizontal can do logistics, do e-commerce, can do search, downward can tap existing customer resources to do cloud services, but still just a foundry enterprise that insists on trade and industry, although Lenovo Group's annual turnover in 2021 is nearly 460 billion, an increase of 18% year-on-year, up 70 billion; The annual net profit exceeded the 10 billion mark for the first time, reaching 13 billion, an increase of 72% year-on-year. From a low to an outrageous profit margin of less than 2% to a profit margin of 2.82% now, it is barely on the way up, but even Master Kong, who produces instant noodles, has a profit margin of 2.66%, which is really embarrassing! Finally, looking at the Ali Empire, on September 10, 2019, Ma Yun resigned as chairman of the board of directors, Daniel Zhang was officially appointed as the new chairman of the board of directors of Ali. In fiscal 2020, Alibaba's total revenue was 509.711 billion yuan, an increase of 35% year-on-year. In fiscal 2022, Alibaba Group's total revenue was RMB853.062 billion, up 19% year-on-year. It can be seen that Boss Zhang really lived up to expectations and won the trust and expectations of Ma Yun. However, the above-mentioned Daniel Zhang the intention of the mysterious operation of stepping down as chairman of Taobao and Tmall, whether it is like when Ma Yun first "retired" in November 2006, Wei Zhe was promoted to president of the company, and in May 2013, Lu Zhaoxi was promoted to CEO of Alibaba Group. Is it Daniel Zhang for the sake of monopoly of power, (relatively) small power decentralization, it is worth pondering!

Finally, with the lyrics of Liu Huan's "Starting Again", "Look at the success or failure of life heroic, but just start from the beginning!" "Encourage major domestic multinational giants to go further." End with the revelation of the japanese genius writer Nakajima Atsuko in the work "Mountain Moon Chronicle": I am deeply afraid that I am not a beautiful jade, so I dare not think about it, but I am half convinced that I am a piece of beautiful jade, so I refuse to be mediocre and be with the rubble. I hope that everyone who works hard in the workplace will jump out of the strange circle of thinking said by the Japanese Nakajima Cub, find their own advantages, work hard, and not regret their wasted years, and not be ashamed of doing nothing!!!

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