Cultural tourism hotspot news
2022/6/20
- The General Office of the Ministry of Culture and Tourism issued a notice on stabilizing market entities to carry out the "extension office"
A few days ago, the General Office of the Ministry of Culture and Tourism issued a notice on stabilizing market entities to carry out "extension office" work. The notice said that from now on, the relevant business licenses of cultural and tourism market entities that expire in 2022 will be extended to the processing period for renewal of certificates.
- The Vice Minister of Culture and Tourism met with the Spanish Ambassador to China
Recently, Vice Minister of Culture and Tourism Zhang Xu met with Spanish Ambassador to China Rafael Descaya in Beijing, and the two sides exchanged views on deepening Cultural and Tourism Exchanges and Cooperation between China and the West and running the 2023 Chinese and Western Cultural and Tourism Year.
- Hubei's three-level financial discount is 350 million yuan to help cultural and tourism enterprises
Recently, the Hubei Provincial Department of Culture and Tourism, the Provincial Department of Finance, and the Wuhan Branch of the People's Bank of China jointly issued the "Implementation Plan for The Discount and Support of Tourism Enterprises" (hereinafter referred to as the "Plan"), which proposes that the provincial, municipal and county three-level finance will support hubei cultural and tourism enterprises with a total of about 350 million yuan of discount funds; the discount ratio of cities and counties in accordance with the requirements of the "Plan" is not less than 50%, and the maximum limit of a single household is not less than 6 million yuan in principle.
- Dunhuang has introduced 51 "hard-core" measures to revitalize the tourism industry
Recently, in order to actively respond to the difficulties and impacts of the epidemic on the production and development of cultural and tourism enterprises in the city, Dunhuang City has introduced 51 "hard-core" policy measures such as free tickets and accommodation subsidies in accordance with the requirements of relevant national, provincial and municipal documents, combined with the actual conditions of Dunhuang City, to stimulate the recovery of the tourism industry.
- Ctrip released big data on Father's Day travel: men booking parent-child travel accounted for more than 40%.
Cheng released Father's Day travel big data: the most "milk dads" after the 80s, the father with a baby long-distance orders than the mother 43%, the popularity of "Father's Day" tourism products increased by 50%, in the first half of this year, the proportion of male bookers exceeded 40%.
- "2022 Summer Travel Trend Forecast": The tourism market has accelerated its recovery, and long-term tours and group tours have welcomed the booking boom
Tuniu Travel Network released the "2022 Summer Travel Trend Forecast". The data shows that this summer, with the adjustment of the "circuit breaker" mechanism of inter-provincial travel and the blessing of parent-child vacations, graduation trips and other travel needs, the tourism market has shown a relatively rapid recovery trend, after the Dragon Boat Festival, long-term tours, group tours, etc. ushered in a wave of booking boom.
- The main scenic spot of Wuyi Mountain is open for free
From June 18 to December 31 this year, under the premise of strictly implementing the epidemic prevention and control work, the main scenic spot of Wuyi Mountain, a dual natural and cultural heritage site of the world, will be free of charge to the people of the whole country, and tourists who enter the main scenic spot will be given a free ticket to the main scenic spot (excluding sightseeing tickets and bamboo rafting tickets) with their personal valid identity documents, and the number of free tickets is limited to 20,000 people per day.
- Scenic spots such as Gulangyu Island in Xiamen are open for free
According to the Xiamen Municipal Bureau of Culture and Tourism, from June 18 to August 31, eight state-owned A-class scenic spots, including key scenic spots such as Gulangyu Island, were open to citizens and tourists free of charge.
To promote the digital development of national culture, we need to grasp two points
The Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy recently issued by the General Office of the CPC Central Committee and the General Office of the State Council clearly put forward the long-term goals, key tasks and safeguard measures of the national cultural digitalization strategy. This has pointed out the direction for promoting the high-quality development of cultural digitalization in the mainland, the digital transformation of cultural construction, and the effective transformation and sustainable development of cultural resources into cultural assets.
The implementation of the national cultural digitalization strategy is the result of the integration of culture and science and technology.
At present, cultural innovation and scientific and technological innovation are the internal driving forces of the mainland's economic and social development, and the two complement each other and integrate development.
With the wide application of high and new technologies such as big data, cloud computing, artificial intelligence, and virtual reality, the digital development of culture is a fundamental means to achieve the deep integration of culture and science and technology, and has become an important way to improve the public cultural service system and promote the high-quality development of the cultural industry.
In order to accelerate the implementation of the national cultural digitalization strategy, we must attach importance to the comprehensive sorting, scientific classification and standardized identification of Chinese cultural resources, but also attach importance to the construction of cultural digital infrastructure, the layout of regional cultural computing intelligence centers, accelerate the construction of the State Key Laboratory of Cultural Digital Science and Technology Innovation, and build a cultural digital composite innovation talent training system.
To further promote the digital development of national culture, on the one hand, we should adhere to the data sharing principle of "specialization, marketization and openness", actively build a cultural digital collaboration mechanism and symbiotic ecology guided by the government, led by enterprises and guided by social institutions, and create a data value industry chain featuring data collection, data processing, data mining and data services of cultural resources. It is necessary to innovate the cultural data security and intellectual property protection model, strengthen the dynamic allocation and accurate docking of the supply side of cultural data and the demand side of cultural data, and realize the value symbiosis and sustainable development of the online and offline integration of cultural resources, the cross-screen interaction of cultural experience "big screen" and "small screen", the linkage of cultural consumption cities and villages, and the synergy of cultural services between the east and the west.
On the other hand, we should promote the construction of an open platform for cultural digitalization, build a cultural digital symbiosis system, and establish and improve a cultural data sharing mechanism. Cultural data platforms should take the form of classification and grading to promote construction, and for cultural data collection, etc., they should do a good job in unifying data standards and network interconnection of platforms in the form of public financial support and government procurement, and do a good job of copyright registration and value assessment of cultural assets; It is necessary to innovate the intelligent authorization model and dynamic value negotiation mechanism of cultural assets, and give play to the aggregation effect and traffic conversion effect of the Internet platform; It is necessary to widely attract the participation of all kinds of creative social institutions and enterprises and institutions, give full play to the creative vitality of individual creators and institutional creators, and provide high-quality, high-perception and high-value creative products to the society through market-oriented means.
Source: Economic Daily
Author: Xiang Yong, Dean and Professor, Institute of Cultural Industry, Peking University
Source: Xinhua Net, Phoenix Travel, Jin Travel Network, Pin Orange Tourism, Zhihui Tourism, New Travel, Global Information, Huaxia Jingwei, Ctrip, Weibo, Zhihu, Economic Daily, China Travel News, etc
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