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How to look at the industrialization process of Mihayou How the game industry will develop in the future

author:18183 Game Network
How to look at the industrialization process of Mihayou How the game industry will develop in the future

Not long ago, NGA founder Zeg said that there are no creators in the upper echelons of Mihayou, and the works are pure industrialized piles on the surface.

How to look at the industrialization process of Mihayou How the game industry will develop in the future

This statement caused a heated discussion among netizens. Proponents see "industrial stacking" as a high praise for Mihayou's work.

How to look at the industrialization process of Mihayou How the game industry will develop in the future

Opponents pointed out that in terms of gameplay and innovation, "Original God" is still far from the top manufacturers. Even if the game is industrialized alone, Mihayou is not as good as old manufacturers such as Ubisoft.

How to look at the industrialization process of Mihayou How the game industry will develop in the future

So what is the industrialization of games, whether it is the future development of the domestic game industry, this question is worth further exploration.

First, what is industrialization in Miha's mouth?

For the abstract concept of industrialization, many people will use machines and automatically and mass-produce on the assembly line. In fact, game industrialization is a similar concept.

The industrialization of Mihayou, at least two aspects, on the one hand, is the talent level, by polishing the proficiency of team members, with a large team to mass-produce a variety of games step by step. On the other hand, it is the technical aspect, for example, after the success of the original god, Mihayu used the self-developed engine to apply to the Star Dome Railway. From the video released by the current test suit, it can be seen that the character modeling and scene of the Star Dome Railway are actually not low in similarity with the original god.

How to look at the industrialization process of Mihayou How the game industry will develop in the future

The whole process of a leading "machine" in all aspects, and then on this basis, the assembly line generally reproduces a variety of games, which is the industrialization of the game industry.

Second, the factory cannot produce works of art

So let's turn to the debate about mikhail industrialization itself.

Some netizens do not buy the word industrialization, because a game itself is a "work of art" rather than an "industrial product". Players playing games is not simply a pile of data, nor is it a computer file that can be easily copied. In fact, this concern is not all empty. After all, even the most mechanized factories cannot mass-produce works of art worthy of scrutiny and precipitation.

From crash three to the original god, in terms of gameplay, Miha you has not done enough innovation, although the open world has developed less in the field of mobile games, but looking at the PC and handheld, there are actually a lot of precedents that can be learned, such as the original god who once made a lot of noise to copy the legend of Zelda.

How to look at the industrialization process of Mihayou How the game industry will develop in the future

Since there is no more fun way to play, you can only work on the plot and content.

From the development of the collapse of the three that has gradually declined, we can see the current thinking of the production team: the old character → the knife to the old character→ the new role→ the new character→ the new character→ the new character. When it comes to gaming, tragedy seems to cause players more of a discussion than comedy. For example, in the Paladin Series games, almost every generation has at least one protagonist sacrificed at the end, and the Prequel of Paladin V is the death of all the protagonists. However, this similar plot pattern is too repetitive, and may cause players to resent. Even since the start of the star dome railway test, the cute and sweet heroine March Seven has been predicted by players as the next object of the screenwriter's knife.

How to look at the industrialization process of Mihayou How the game industry will develop in the future

When it comes to the industrialization of art, the current example is Hollywood. Hollywood is undoubtedly the most successful business model, and it is indeed very profitable in terms of revenue. But in fact, as long as you watch a few more Hollywood movies, you will find that in addition to the brilliant special effects and shocking scenes produced with top technology, there is only a plot development and an unknown value output that is almost a routine. It is indeed cool for the audience, but what is left after the cooling?

How to look at the industrialization process of Mihayou How the game industry will develop in the future

Even if Du Fu was in a dilapidated hut, he could still leave behind the melancholy poem of "Ten Million Rooms in Ande Guangsha"; In the early days of the founding of the People's Republic of China, even if they only had black and white film, they could interpret classic films such as "The White-Haired Girl". While as technology evolves, we see movies and experience games more and more, that doesn't mean that top technology will necessarily produce good work. A good game product, like movies and other art forms, can give people ideas and trigger thoughts, but the games produced by industrialization can often only be used as a recreational tool after tea and dinner like cool films.

Third, Miha Tour's own development route

In fact, Mihayou himself does not refuse to bind companies to the word "industrialization."

As early as the 2019 game industry annual meeting, Liu Wei (Big Viagra), one of the bosses of Mihayou, proposed at the meeting that if Chinese games want to develop in the future, they must realize the industrialization of games.

Last year, after the release of the original god and achieved great success, celebrities in the Shanghai game circle gathered together and opened a chat salon called "Shanghai game circle bosses conspire to teach Viagra to be a man" online, and the participants included the bosses of many game companies such as Heartbeat, Miha You, Lilith, Giant Network and so on. Of course, teaching Viagra to be a human being is just a funny gimmick, and it is more about the big guys talking about the ideas and concepts of game production.

How to look at the industrialization process of Mihayou How the game industry will develop in the future

In the chat, Viagra said that what Mihayou is currently going to do is a content game, not a gameplay innovation. The so-called content game, that is, the introduction of new characters and new plots in stages, and then let players consume for these new content. The feature is that if the game drags more players will grow grass, an update will still attract a large number of players back to the pit (this is very obvious in the original god). Mihayou's immediate goal is to industrialize the game, producing works with large teams of guaranteed quality and yield.

But the reality may not be what Viagra grande envisions. Mobile games need to maintain heat, version updates and new plot development is very rapid, and industrialization can solve the problem of game development output. However, in terms of plot, copywriting and sound beauty design, it is difficult to call simple copy and paste things a boutique. You know, the original god is basically to keep one to two months a change, and it is expected to release 17 new characters every year. Unless sufficient preparation has been made in the early stage, the haste will only lead to the routineization of the plot and the homogenization of the character characteristics, resulting in the original god becoming a fast food.

Fourth, it is a long way to go to become a benchmark

Nowadays, the theme of the second dimension is all the rage, and the homogenization and stitching phenomenon of the two-dimensional mobile game is quite serious. It can be said that the original god has broken through the siege and become an excellent work leading the Chinese market.

How to look at the industrialization process of Mihayou How the game industry will develop in the future

Holding the cash cow of the original god is certainly a secret recipe for making a fortune. However, the pure industrialization of games is difficult to create a work of art that can truly precipitate the essence. If Mihayou wants to go out of China to lead the world, there may still be a long way to go.

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