Among the many grape varieties, Marselan means a lot to China.
In recent years, China is embracing the grape variety of Marselan with open arms, the cultivation of Marselan wine grapes has expanded rapidly, the quality of Marselan wines has been continuously improved, and more and more international competitions have won awards, which has won the favor of many wine lovers.
In the Changli Jieshishan appellation of Hebei Province, there is a Chinese winery, with Marselan as the development strategy, brewing high-quality Marselan special wines, in just a few years, won more than 80 awards at home and abroad. In the past two months, he has won a number of medals at the 2022 Brussels International Wine Grand Prix, decanter World Wine Competition, and IWSC International Wine and Spirits Competition.
This Chinese winery is the Kings International Winery.
How does Kings International Winery make a legend? What is the development story of the Marselan breed? What enlightenment does The Marseland development strategy of Kings International Winery bring to the industry?
01. Kings International Winery: 6 years, 87 world-class honors.
Jinshi International Winery, located in The Stone Mountain Production Area of Changli Jieshishan, Qinhuangdao, Hebei Province, was built by Tasly Health Industry Investment Group. Since 2015, its production of "aged", "treasured" and "oak barrel aging grade" grade Marseland products have been active in major international top competitions, and have won 87 world-class awards.
For example, at the Brussels International Wine Grand Prix in Belgium, known as the "Oscar of the wine world", in the past four years, 10 Kingsmarseland wines have won 4 gold medals and 9 silver medals.
At the same time, in the world's largest Decanter World Wine Competition (DWWA) competition, Kings Marselan wines have also won 1 gold medal and 8 bronze medals.
In the Berlin Wine Grand Prix, known as the "world's most stringent", under the supervision of the International Grape and Wine Organization (OIV), the International Wine Competition Federation (VINOFED), and the International Winemakers Association (UIOE), Kingsmutherland Wine also braved the thorns and thorns, and won 3 gold medals in one fell swoop after layers of testing.
Winning awards in major competitions at home and abroad has become a way for kings international winery products to "evolve". By participating in international competitions, accepting the most stringent and fair tests, competing with world-renowned brands, benchmarking international standards, looking for gaps, and constantly improving the quality of Kingsmuthaland wines, laying a solid foundation for Kingsmutherland to go global.
An important reason why Kings International Winery can create such a legend is that it must be mentioned, that is, the Marselan development strategy.
02. Legendary grape varieties: 20 years, many times praised as the star of national wine.
Just as Cabernet Sauvignon and Merlot are in France, Templo is in Spain, Malbec is in Argentina, Syrah is in Australia, and Marselan is a new iconic breed in China.
In 2016, Mr. Duan Changqing, chief scientist of China's national grape and wine industry system and professor of China Agricultural University, asserted that "Marselan will become the national wine of Chinese wine". In 2019, at the Asia-Pacific Awards Ceremony of the "26th Brussels International Wine Grand Prix in Belgium", Marselan wine was also known as the "Rising Star of Chinese Wine". As the business card of Chinese wine, Marselan has become the consensus of the industry.
Although Marselan enjoyed high expectations at home, it was not taken seriously before it was introduced to China.
In 1961, the first Marselan wine grape was born, a hybrid of Cabernet Sauvignon and Grenache, named after the small town of Marseland in the Languedoc appellation of France. At the beginning, due to the production did not meet people's expectations, and by the strict requirements and regulations of the major wine regions of France for wine grape varieties, The development of Marcellan in France was quite limited.
One of the important opportunities for Marselan is the popularization and brewing success of cultivation in China.
Since its introduction to China in 2001, Marselan has been widely cultivated in Huailai, Penglai, Jieshishan, Taigu, the eastern foothills of Helan Mountain, the Hexi Corridor, Yanqi and other wine regions. This makes China, in one fell swoop, the country with the most extensive planting area besides France's Marselan.
With the dual genes of Cabernet Sauvignon and Grenache, the wines produced by Marcelland have a combination of deep colours, rich aromas, supple tannins and aged potential, especially her luscious and balanced oriental qualities, which are more suitable for Chinese tastes and are perfectly matched with a variety of Chinese dishes. This makes people see new hope in the production of domestic wines based on Cabernet Sauvignon.
Represented by Kings International Winery, Marselan wines have won more and more world awards in recent years and become a rising star of world wine, which further improves the perception of this variety in traditional wine producing countries.
For Kings International Winery, the Marseland strategy was formalized in 2013. At that time, Kings International Winery conducted individual brewing experiments with more than a dozen varieties such as XiaoWei'erduo, Little Munson, Chardonnay, GuirenXiang, etc., and the rich Chinese flavor produced by Marselan attracted much attention, and in this year, Kings International Winery took the lead in brewing Marselan single-variety wines.
03. Kings International Winery: Multiple measures to work together, Marselan leads the way.
Behind the honor, not only comes from the unique Marselan variety attributes, but also contains the pragmatic quality spirit of Kings Winery, forming a strict Marselan quality brewing process. In this regard, Mr. Cheng Wansong, a well-known wine industry expert and editor-in-chief of NetEase Wine, commented, "The strict production management of Kings International Winery makes me more convinced of the quality potential of Marselan wines and the development tension brought by domestic wines." ”
Different grades of Marselan, at Kings International Winery, take 3-6 years, go through 6 important production links, 71 processes, 543 key quality control points, and pass 541 quality inspection indicators in order to be brewed into a safe, high-quality and unique Kings Marselan wine.
The overall brewing process, thanks to the excellent technology, has developed so far, Kings International Winery has led the technological innovation of Marseland wine for many times, running through research and development, planting, brewing, storage and other aspects.
R&D. Kings International Winery took the lead in setting up the "Marselan Engineering Laboratory" to conduct research on Marselan grape seedlings, planting, winemaking technology, oak barrel storage, aroma composition, nutrients and other aspects.
Planting aspects. Kings International Winery took the lead in introducing the Quality Specification for the Cultivation of Chinese Medicinal Materials (GAP) into the management of wine grapes, following the characteristics of the terroir, strictly following the biological characteristics of wine grapes, and optimizing the formulation of 41 wine grape planting processes and 315 quality control points according to the characteristics of phenology, and finally formed the "Marselan Wine Grape Cultivation Technical Specification", which has become the technical specification for the cultivation of Marselan wine grapes in Jieshishan appellation area.
At the same time, the Changli Jieshishan appellation where Jinshi International Winery is located won the title of "China's Small Wine Appellation", becoming the first small appellation in Hebei Province and the third in the country to be certified. Kings International Winery also completed the "Winery Wine" certification in 2020, and its Marselan base became the first estate in China to pass the "Chinese Wine Marselan Single Garden" certification in 2021. As a result, Kings International Winery first completed the whole process of certification from "small production area" to "winery wine" to "single garden" in China.
Brewing aspect. Kings Winery strictly adheres to the requirements for the production of aged wines. Marselan wines that meet the requirements of oak barrel aging must be filled in a pharmaceutical standard 10,000-level purification environment through precise directional blending, cooling and stabilization, weakening and filtration, etc., to maintain the rich flavor and typical style of Kingsmarine wines to the greatest extent.
Storage aspect. Kings International Winery took the lead in creating a unique core technology scheme for accurate matching of Marselan original wine and oak barrels, and established an exclusive top oak barrel configuration scheme, that is, according to the characteristics of the original wine style, matching and studying with different oak barrel manufacturers, different baking degrees, different textures and different barrel ages from France and their barrel storage time to achieve the optimization of wine aging.
In addition, the bottled Marselan wine after filling should be accompanied by melodious music, further bottle storage and ripening in a constant temperature and humidity environment, so that the fruit aroma, aging aroma and wine aroma are more coordinated, rich and fragrant, and the tannins are more delicate and elegant.
World Wine, Chinese Marselan. With his unique talent, Marselan has achieved the characteristics of Kings wines with beautiful color, elegant aroma, sweet fruit aroma and concentrated structure, and has achieved the Chinese charm of world wines. Kings International Winery, through the advantages of Marselan, from the international honor and first-class quality, comprehensively boost the development of domestic wines. With the increasing favor of Marselan varieties, Chinese wines will become more generous on the world stage, and the "Legend of Chinese Marselan" of Kings International Winery is the best proof.
This article is from the financial community