Wen | Sinan
First, about the encounter
Reading Li Xinpin's books, there is always a feeling of seeing each other and hating the night. In fact, the three words "Li Xinpin" have been lying in my ears for many years.
I remember that my former colleague was still working in the administration building. It's just that he loves sports, reading, Chinese medicine and ancient Chinese, and with this, we are closer. He wrote his travelogue in ancient Chinese and sent it to me, and I was full of praise. He talked to me about what it meant to be "the great doctor", recommended the "four-hour health regimen" method to me, and recommended the good books that we had read each other (the "Life History of the Silver Dollar Age" was recommended by him). At that time, he recommended Li Xinpin to me. Unfortunately, I had a misunderstanding of Li Xinpin at the beginning. I searched casually and found that she was writing copywriting and advertising, so I put her aside.
The years are like a river, and in the blink of an eye, more than ten years have passed. The former colleague had long since left his job, and he returned to the shores of Dongting Lake to practice medicine, read, run around the lake, and raise children to live the life he wanted. On my side, I also had children and spent the most youthful youth in a muddy way.
Thinking of Li Xinpin again, it originated from the strong recommendation of a post-95 child. She did not recommend it unilaterally to me, but to send a circle of friends recommendation - she really liked Li Xinpin, she read every book of hers, read it like a mesmerizing, and every time she read a book, she sent a circle every time she read it. Because her schedule is almost the same as mine, her testimonials often jump into my eyes - I thought, Li Xinpin, what kind of person is this, and I must buy her books to see.
So, I added this "Fourteen Creative Lessons in Life" to the shopping cart and placed an order together. Two days later, I received a call from the service staff, asking: This book has long been out of stock, and there is a new one in the warehouse, do you want it?
Yes, of course. I read the words in the book, not the old and new of the book. In this way, Li Xinpin and I were finally able to meet.
Second, about this book
"Fourteen Creative Lessons in Life", the foothold is "life". It is what the author wrote to college students when he was in an advertising copywriting class at Chung Yuan University in Taiwan. According to her, when she was taking her last advertising copywriting class at Chung Yuan University in Taiwan, because of lack of time, there were still many words that had not been explained, and she promised to send students an article after class and write down what she had not yet had time to say... Hence the book.
From conscientious survival to digging up the veins of life, to drawing out your own blueprint for life, and how to cultivate yourself from books, movies, travel, interpersonal relations, and the environment, to expanding the pattern of self... "Fourteen lessons", with affection, from the heart, full of feelings, informative, and wonderful.
Although it is said to college students and friends, it is also a true portrayal of the author's own life and life. A full book and a full page is a steaming sensation. It can really be said to penetrate the back of the paper and come to the face. That is the author's deep love and cherishing of life. Because of love, I want to bloom freely, because I cherish, so I discipline myself and enjoy it at the same time.
Really, I've never seen a woman who lives so hot. She reads a book a day, watches a movie, gives more than 100 lectures a year at most, and travels to nearly 40 countries in her 30s... She lived freely, and all these experiences fed her back, nurtured her, and gave her a richer and more brilliant soul, and words—a steady stream of words. In this way, it is inexhaustible and inexhaustible.
She said, "Please learn to put your time and energy on the things you like, and at the same time open more than 7 different windows for your life, so that your life will never be exhausted"; She said, "Life is rare, please cherish all your possibilities, use your senses to go to the farthest borders, see the most curious things, expand your perception as much as possible, and fill your soul life"; She said, "It's a very happy thing to wake up and think it's a happy thing to be able to open an interesting book alive"...
Some people say that it is just some chicken soup for the soul that is used to listening! But I have to admit that there is also a qualitative difference between chicken soup and chicken soup. For example, some chicken soup is like a class for primary school students, some are like reasoning for middle school students, and Li Xinpin's fourteen bowls of chicken soup treat you as a researcher with research and independent thinking ability, providing you with a wealth of original materials for you to study and draw conclusions - she combines her own experience and thoughts, lists so many books, movies, and materials for you to see, to expand (beyond your own boundaries), to understand your own life, to become yourself.
At the moment, everyone is shouting about building a personal brand – full of business atmosphere that is eager for quick success. As everyone knows, the real personal brand is synonymous with "slow".
Li Xinpin said 19 years ago: "Build your own brand, be your own Bole and agent, don't let others do what you do well, you will follow what you do, it will make four different." She said, "The reason why the Japanese can win many honors in the Nobel Prize is because they promise not to be the first in the world, but to be the only one in the world." The same reason, not to be the first in the "existing", but to "make something out of nothing" out of their own uniqueness, to give birth to their own style, this is the heavens to give birth to each of us, to create a variety of miracles of life intention. ”
On the road of life, only you are your own redeemer. Li Xinpin's thousand instructions are only to guide this direction and path - she has given you this ability to learn. And having this direction and ability is so important and valuable for young friends.
Live for yourself, constantly broaden your boundaries, tap your potential, and become the person you want to be. For many people, this is not possible in their lifetime at best. However, Li Xinpin did it at the age of eighteen or nineteen. At the age of 19, the world was amazed by its talent and became the gold medal copywriter of Eslite Bookstore, a cultural landmark in Taiwan. She is known as the "Queen of Copywriting" in the Chinese-speaking world and has served as a judge of the "Advertising Buzzword Golden Sentence Award" for 5 consecutive years.
The honor is only temporary, and behind the honor is her recognition and persistence of herself. She lived always steaming, her life full of tension. She constantly absorbs all the nutrients of life and makes them her own words and ideas - life and life are the root and soul of creativity. All ideas (including advertising ideas, of course) are, in the final analysis, the ideas of life.
I can't help but think that if I had come across this book before I was 25 years old, I don't know how it would affect me. I thought, at least, nourished by so many books, movies, walking, etc., I might have figured out earlier where I was going. Because the twenties are the golden period of life growth, but also the period of youth and ignorance, for most people, this period is easy to feel confused, easy to give new words to force the confines of the personal world, but also in the depths of the heart of the thirst for high people and teachers to guide themselves. At this time, if you encounter this book, you will be able to illuminate your heart like a beam of light.
Fortunately, I have walked through my youth, but I still haven't missed Li Xinpin. What I'm thinking about now is recommending my college friends, and my daughters, to read this book at the most appropriate time (Li Xinpin).