Generation Z Business Weekly | JD.com's catering takeaway business; Heytea released the "Heytea Quality Real Milk Standard"; Oriental selection "bilingual with goods" became popular

Brand Dynamics:

Jingdong tests the water catering takeaway business

June 8 news, following the march into local life in March this year, Jingdong will pilot the catering takeaway business in the near future, and the takeaway merchants will be launched on the Jingdong Home APP, and Dada will be responsible for delivery. At present, the business has not yet been officially launched, and the team has docked with local catering merchants in the first batch of pilot cities such as Zhengzhou. It is understood that the exploration of Jingdong's catering takeaway business is promoted by the catering business department, and the catering business department belongs to the same city business department, which was established in March this year, integrating Jingdong home, the original Jingdong retail omni-channel home business department, etc., with the goal of expanding a variety of home and store business scenarios, and independent of other business groups.

Heytea released "Heytea Quality Real Milk Standard"

On June 9, the 25th National Dairy Nutrition Week, Heytea released the "Heytea Quality Real Milk Standard", showing how it can carry out quality management in four links: milk source, milk processing, transportation and storage, and store use, and improve the quality of real milk raw materials. At the same time, Xicha also jointly launched the "Initiative on the Use of Fresh Milk Tea Quality Milk Raw Materials" together with China Consumer Daily, calling on the industry to continue to popularize the use of real milk and reject creamer.

Oriental selection "bilingual with goods" became popular

Recently, the anchor of the live broadcast room of the new Oriental live broadcast platform "Oriental Selection" adopted the method of "Chinese and English bilingual + interspersed explanation of history and culture" to bring goods. Yu Minhong said that it is an inadvertent combination of english teaching and selling things in the past, thanking the tolerance and support of netizens, which is a very key transformation for New Oriental teachers. It is reported that from June 9 to 10, the number of viewers in the Oriental Selection Live Broadcast Room soared from 650,000 to more than 7.6 million, and the total single-day sales volume increased from 980,000 yuan to more than 10 million.

Nongfu Spring launches instant hot rice

Recently, the pre-made vegetable track has added new players, and Nongfu Spring has launched instant rice. This time, Nongfu Spring laid out the pre-made dishes, and did not launch a new brand, but used the brand "Mother", which specializes in beef meat sticks under its parent company. It is reported that unlike the previous bundled sales, when buying this self-heating rice, you can choose to buy only toppings or only rice. At present, in the Flagship Store of Yangshengtang Food Tmall, the toppings of this "instant hot new rice" are 4 flavors of rattan pepper chicken cubes, curry beef, Taiwanese marinated meat, and jintang beef, and the package price of "three toppings + three parts of rice" is 59.9 yuan, while the price of 4 bags of toppings is 53.9 yuan, and the price of rice is 40.9 yuan for 6 boxes and 18 boxes for 119.9 yuan.

CNKI provides re-checking services to individuals

At 00:00 on June 12, Tongfang CNKI (Beijing) Technology Co., Ltd. issued an announcement that from now on, CNKI will directly provide duplicate check services to individual users. For graduate students' dissertations, CNKI will provide personal weight checking services through designated institutions of postgraduate training units. In addition, CNKI also released the "Frequently Asked Questions on Personal Re-examination Services" to answer public concerns on the reasons for opening up personal re-examinations, charging standards, and security after the paper is uploaded.

Starbucks: Future or no longer open "public toilets" to non-in-store consumers

Starbucks founder Howard Schultz recently said at a conference in Washington, D.C., that Starbucks serves 100 million consumers every day, and the influx of non-in-store consumers who use their toilets as public toilets has brought security risks to Starbucks employees and in-store consumers. For security reasons, Starbucks is adopting some tougher policies and considering limiting the number of non-consumers entering stores. Schultz admits that this is a major corporate culture change since 2018.

Entertainment News:

After 103 days, the Chinese film market has welcomed a single-day box office to exceed 100 million

Maoyan Professional Edition shows that as of 12:00 on June 11, the total number of theaters operating nationwide on June 10 was 9910, an increase of 517 over the previous day, the theater operating rate was 81.87%, and the large-cap box office exceeded 100 million. On June 10, the total box office in a single day exceeded 100 million, and after 103 days, the Chinese film market once again ushered in a single-day box office of more than 100 million.

NetEase Cloud Music officially reached a cooperation agreement with South Korean SM Entertainment Company

Recently, NetEase Cloud Music announced a formal cooperation agreement with South Korean SM Entertainment Company, NetEase Cloud Music has obtained a full amount of music copyright authorization from SM Entertainment, including An Qixuan, BoA, Oriental Shenqi, SUPER JUNIOR, Girls' Generation, SHINee, EXO, Red Velvet, NCT, aespa and many other artist works. In the future, the two sides will give full play to their respective advantages to provide more high-quality music content for Chinese music lovers.

Shanghai Fashion Week 2022 will be held digitally

It is reported that the 2022 Shanghai Fashion Week, which was originally scheduled to be held from March 25 to April 1, will be held in digital form in cooperation with Douyin from June 17 to 19. With more than 30 brands participating, the online show features 6 hours of live streaming every day, as well as fashion videos, behind-the-scenes content and panel discussions on major social media channels.

Capital Focus:

Influencer digital collection platform Moment received millions of yuan in seed round financing

Recently, Moment, a digital collection platform for internet celebrities, received millions of yuan in seed round financing from institutional investors. After this round of financing, Moment will invest more money in product development, operations, marketing and other aspects. According to reports, Moment is the first digital collection social platform in China, and the early stage is dominated by photographic art works such as Internet celebrities and actors. Moment's web version has gained hundreds of thousands of paying users in just over a month, and its App products will be launched in the near future.

Coffee chain brand Crooked Coffee completes Pre-A round of financing

Recently, the coffee chain brand Crooked Coffee announced that it has completed the Pre-A round of financing, and this round is increased by the old shareholder Lin Cheng Capital. Cao Yuzhi, founder of Crooked Coffee, said that this round of funds will be mainly used for brand, supply chain construction and store expansion. Cao Yuzhi said that Crooked Coffee plans to do a thorough job in Ningbo's single market this year, and it is expected that the number of stores will increase to 100 by the end of the year, and then it will continue to be laid out in other parts of Zhejiang.

Ride-sharing platform Pea Carpool received a three-million angel round of financing

Recently, the shared travel platform Pea Carpool received a three-million angel round of financing, and this round of financing was exclusively invested by the car. Zhang Dongsheng, the founder of Pea Carpooling, was a senior product manager of Tencent Qzone, the head of operation of Didi Chauffeur, and the vice president of Chelai Products. Pea carpooling is based on mutual assistance between neighbors, based on cost sharing, capacity sharing mode, the owner does not provide door-to-door pick-up, passengers can get on and off the route of the owner's commute, suitable for medium and long-distance commuting, cross-city long-distance travel.

Meta-universe service provider Zeoyu Technology received tens of millions of yuan of strategic financing

Meta-universe marketing technology service provider Zhuyu Technology has recently completed a strategic financing of tens of millions of yuan, and the investors in this round are Jianfeng K2VC, Fanchuang Capital and BlueFocus. It is reported that Zhuyu Technology was established in 2019, and the company is positioned as a "technical service provider that helps e-commerce platforms and brands enter the meta-universe". Zhuyu Technology believes that the metacosm is a spatial online scene platform, and the key word is spatialization, which is because the end-side computing power is improved, the transmission bandwidth is allowed, and the screen is gradually enlarged, which makes the major industries usher in new opportunities for the spatial Internet.

Capsule Tea Language completed tens of millions of yuan A round of financing

The new generation of tea and aesthetic brands, positioning innovative formula tea capsule tea language, recently completed tens of millions of yuan A round of financing. It is reported that the investor is Meihua Venture Capital, which is also the third round of financing after Capsule Tea Language received investment from Fuji Capital and Triangle Capital in July 2021. Capsule Tea Language was launched at the end of 2020, with the concept of "makeup and food homology", and the early products were mainly aimed at young female users aged 18-35. With the continuous expansion of the proportion of male users, the market positioning of capsule tea language has changed to no longer focus only on female users.

Cross-border smart home brand Nuochu Meichuang received tens of millions of yuan of angel round financing

Cross-border smart home brand Nuochu Meichuang has recently completed tens of millions of yuan of angel round financing, this round of financing by times Bole and Rice Venture Capital joint investment, the funds raised will be mainly used for new product research and development. It is reported that Nuochu Meichuang was established in August 2021, which aims at the 25-45-year-old family consumer population, focuses on product innovation and brand operation of household consumption scenarios, and has two major products: smart consumer lighting and smart home appliances in home scenes.

Consumption outlet:

The "Beijing Digital Consumption Energy Level Improvement Work Plan" was released

The Beijing Municipal Bureau of Economy and Information Technology recently released the "Beijing Digital Consumption Energy Level Improvement Work Plan". According to the plan, Beijing will promote the agglomeration and upgrading of the live e-commerce industry, select 2 to 3 districts to build high-quality live e-commerce bases, and this year will cultivate or introduce 10 leading live e-commerce professional service institutions, and the turnover of live e-commerce will reach 1 trillion yuan. According to the plan, the city encourages the innovation and development of live e-commerce platforms, and supports platform enterprises in the fields of shopping, catering, convenience services, entertainment and sports, tourism and travel, and cross-border e-commerce to actively carry out live broadcasting business.

The 2022 China Mobile Game IP Marketing Research Report was released

On June 13, 36Kr Research Institute released the "2022 China Mobile Game IP Marketing Research Report". The report pointed out that with the continuous development of China's mobile game industry, users' demand for cross-border marketing of game IP and their consumption power continue to increase, and cross-border marketing of mobile game IP has attracted much attention. In order to expand revenue sources and improve the value of game IP, game providers carry out cross-border from multiple fields, dig deep into the value of IP derivatives, and enhance the popularity of games in different circles.

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