2022 is the first year of China's journey to enter the second centenary goal, and the opening year of Quhwa's brand upgrade strategy. Now that half a year has passed, after a series of brands, products and channels, Long Qiaohua's brand answers in the first and second quarters have frequently appeared, and the brand image and brand influence have also reached a new level.
1. Praise internationally, winning the German Red Dot Design Award
A few days ago, Longqiaohua V5 series light luxury smart switch panel was launched at the beginning of the listing, that is, won the German Red Dot Award, which is known as the Oscar of the design industry.
This is not the first time that the LongqiaoHua international design team has won such an international design award, the award-winning V5 switch panel series takes the aurora wilderness as the creative inspiration, will penetrate the natural beauty of time and space, combined with the exquisite touch of structural and material innovation, collide with a more temperature of scientific and technological masterpieces, so that the reach and intelligent life have more vitality.
2. Frequently won awards and won the industry weight honor awards
Industry selection has always been a strong certification of brand professionals. In the first half of 2022, Long Qiaohua won the title of "Top Ten Enterprises" in the Smart Home List, the title of "High Quality Supplier" in China's real estate industry in 2021, and was selected as the only smart home brand selected by Vanke Mining construction in march, a real estate supply chain trading platform.
3. CCTV on the list, rong selected as CCTV CCTV channel exhibition brand
CCTV as a representative of the national authoritative media, with unparalleled credibility, influence and communication power, Long Qiaohua with brand, product, goodwill and other aspects of excellent qualifications, through the CCTV layer of strict screening, selected as CCTV exhibition brand, to hundreds of millions of audiences to show the focus, innovation, strength of the brand image, the brand potential to a high level.
4. Image upgrade, promote intelligent new life with white ice
On the occasion of the 42nd anniversary of the establishment of Longqiaohua, together with the national goddess Ms. Bai Bing as the brand spokesperson of Longqiaohua, high-value brands cross the circle and join hands with high-national stars to jointly promote the concept of new life of wisdom and whole house, so that future life can enter thousands of households as soon as possible.
5. Massive exposure, Long Qiaohua online communication has blossomed in an all-round way
With the completion of the online media matrix, Long Qiaohua aggregated the self-media voice port of many head social media such as Xiaohongshu, WeChat, Weibo, etc., and joined forces with authoritative media such as Zhijia, iResearch, and Qianlong to give voice to the brand, creating a high-quality image of high-end smart home brands with millions of exposures, and empowering dealers across the country.
6. Strong alliance, with the top 500 enterprises to establish partnerships
At the beginning of March, Long Qiaohua and China Railway Real Estate Group reached an in-depth strategic cooperation and signed a two-year intelligent and in-depth strategic agreement. With the advantages of Longqiaohua in the smart community ecology, it will help promote the high standards of China Railway Real Estate Group in high-end smart projects. Relying on the integration of resources in various aspects of both brands and channels, we will accelerate the application of smart homes and bring more convenient and comfortable intelligent life experiences to industry users and C-end consumers.
7. 100 million stores in 100 cities, strongly support dealers to grow by leaps and bounds
With the introduction of eight major support policies, Long Qiaohua has provided accurate assistance to dealers from brand support, marketing promotion, decoration subsidies, professional training and other aspects. After nearly 6 months of development, Longqiaohua has added 40% of its stores, and its distributors are all over Guangdong, Guangxi, Shandong, Chongqing and other provinces and municipalities directly under the central government.
No matter how many "highlights" are just the badges of the past, in the next year of 2022, Long Qiaohua will continue to steadily advance under the grand strategy of "brand upgrading", multi-dimensional efforts to focus on deep ploughing, continuously consolidate comprehensive strength, continuously enhance brand potential, and continue to move forward with a more stable and calm attitude!