During this time, when netizens expressed pessimism and disappointment in the discussion about China's industrial transfer, after Shienk, another Chinese "panda" captured the hearts of foreign children, and the number of downloads continued to rise, ranking among the top ten in the global download list, and was the second Chinese APP to rank among the top ten in addition to the overseas version of Douyin.
The company is Baby Bus, which was founded in 2010 and its logo is a Chinese panda. It is this "panda" that has once again set a new record for the download leaderboard overseas.
The reason why this panda has attracted Dongdong's attention is because it not only set a new record in the rankings, but also made me pay attention to the fact that it is continuously exporting the growth experience and education of Chinese children to overseas through children's games.
Baby Bus more than 200 APP involved a wide range, love to go to "Baby's Clinic Diary" is related to children's health, "Baby Bus Reading" is a traditional Chinese studies picture book to improve children's language ability, "Baby Bus City" is about social culture, "Wonderful Shark Gang" is written about emotional intelligence training. Today's baby bus, in the world has surpassed "Peppa Pig", has become the first "early education masterpiece" in the hearts of children, the fans on the baby bus tubing have reached a staggering 163 million, and its famous channel "Kids Songs and Cartoons" also has more than 20 million fans, with 8.5 billion plays.
For many foreign children, their childhood memories are likely to be repeatedly brainwashed by this Chinese panda singing Chinese children's songs.
Of course, baby bus profitability is also super strong. In 2020 alone, the revenue was 649 million yuan, the net profit was 261 million yuan, and the gross profit margin was comparable to that of Moutai, reaching a staggering 92.7%.
So what does Baby Bus rely on for profit? It's about stuffing ads into videos and apps to make money. It's that interstitial ads are crazy, basically ads are inserted into them.
This crazy interstitial advertising profit model is good or bad, we are not good to evaluate, but is it better to take the membership model to make a profit?
Of course, during the promotion period, the profit model is simple and rough, and it may be the best way.
It is expected that while opening up the territory, baby bus will pay more attention to China's excellent traditional culture, and appropriately cultivate modern children's writers, such as the "Crooked Road Primary School" in the United States, which frantically harvests the hearts of Chinese children with a book in China.
If baby bus pays more attention to content, it can go further and continue to export China's modern excellent culture to foreign children.