Former Presidents of Costa Rica, former Presidents of Serbia and former Prime Ministers of Belgium ... It's all guests.
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Moutai is about to divest a liquor company again.
Liquid Value was informed that the official website of Guizhou Sunshine Property Rights Exchange Co., Ltd. and the website of Guizhou Public Resources Trading Cloud simultaneously published pre-disclosure documents saying that Guizhou Moutai Distillery (Group) Technology Development Co., Ltd. (hereinafter referred to as "Moutai Technology Kai") will transfer 51% of the equity of its subsidiary Tianchaoshang Wine Tasting (Guizhou) Co., Ltd. (hereinafter referred to as "Tianchaoshang Wine Tasting Industry").
The remaining 49% of the equity of Tianchaoshang Wine Tasting Industry is held by Guizhou Tianchaoshang Wine Tasting Industry Operation management Co., Ltd. Pulling aside the layers of equity relations of this company, behind the surprise appears the legendary businessman Lu Junqing, who "went from a peasant boy to a presidential guest", and a luxurious board of directors that includes former presidents and former prime ministers of many countries.
What kind of company is Tianchao Shangpin?
Member of the board of directors of the luxury political leadership, photo: Tianjiu Sharing Group official website
01
The ultra-luxurious group behind the minority shareholders
Public information shows that in 2008, Moutai Technology Accelerated the research and development of new liquor. In 2010, Tianchaoshang Wine Tasting Industry, led by Huang Yongyi, was established, mainly responsible for the production of "China's first 53-degree soft sauce-flavored liquor".
The wine tasting industry in the Heavenly Dynasty was once also highly valued.
In August 2018, the company co-hosted the "Heavenly Dynasty Shangpin Qianshang Summit" with Moutai Technology Development, which was attended by senior executives of Moutai Group. Li Baofang, then chairman of Moutai Group, also sent a congratulatory letter at that time and said that Moutai Group would attach great importance to it, continue to pay attention to it, and spare no effort to support the development of tianchao shangpin.
The publicity information on the official website of Tianchao Shangpin also shows the close contacts between the leaders of Guizhou Province, the senior management of Moutai Group and enterprises.
With such attention, who is the team behind the wine tasting industry in the Heavenly Dynasty?
According to the national enterprise credit information publicity system, Moutai Jikai holds 51% of the shares of Tianchaoshang Wine Tasting Industry and is the major shareholder; the remaining 49% of the equity is held by Guizhou Tianchaoshang Wine Tasting Industry Operation and Management Co., Ltd.
Huang Yongyi is the main shareholder and legal representative of Guizhou Tianchaoshang Wine Tasting Industry Operation and Management Co., Ltd. In addition to Huang Yongyi and another natural person shareholder, Wu Ying, the company also has a minority shareholder, Tianjin Tianjiu Unicorn Incubator Co., Ltd. (hereinafter referred to as "Tianjiu Unicorn").
Tianjiu Licorne is 100% controlled by Tianjiu Sharing Intelligent Enterprise Service Co., Ltd. (hereinafter referred to as "Tianjiu Sharing"), whose major shareholder is Tianjiu Sharing Holding Group Co., Ltd. (hereinafter referred to as "Tianjiu Sharing Group").
This Tianjiu sharing group is not simple, behind it is not only a "luxurious" board of directors that includes a number of foreign dignitaries, but also a chairman of the board, Lu Junqing, who has been widely concerned by the media.
Behind the equity penetration of the Tianjiu unicorn is the Tianjiu Sharing Group, the actual controller Lu Junqing, picture: Qi cha cha
According to the official website of Tianjiu Sharing Group, Lu Junqing is a Sichuan native, born in 1962, with 10 years of political and 27 years of business experience, and is a legendary figure from a peasant's son to a guest of honor on the presidential seat.
According to the official website, Lu Junqing has created a global enterprise empowerment platform with unique foresight. Create Tianjiu shared innovative enterprise acceleration engine, entrepreneur incubator, and create a happiness performance management system. He was awarded the honor of "70 Years of Chinese Economic Meritorious Figures" and was selected as "National Day 70 Years Ceremony: History of 70 Outstanding Entrepreneurs" and "History of the Struggle of 100 Chinese Private Entrepreneurs in a Hundred Years".
In the introduction of Tianjiu Sharing Group, Lu Junqing is also a philanthropist.
"In 2011, it donated more than 100 million yuan and donated 23 hope primary schools to Africa, becoming one of the top 20 charity donors in China. From 2016 to 2021, it donated more than 100 million yuan to the targeted poverty alleviation in many provinces and regions of China, and was awarded the title of 'Top Ten Most Influential Public Welfare Figures in China in the Forty Years of Reform and Opening Up'".
The Tianjiu Sharing Group helmed by Lu Junqing is also not to be underestimated.
On January 27, 2019, the 28th annual meeting of Tianjiu Sharing Group was arranged to be held at the National Convention Center next to the Bird's Nest.
At the meeting, former President José Maria Figueres of Costa Rica, former President Boris Tadić of Serbia and former Prime Minister of Belgium Yves Letum were appointed as co-chairmen of the board of directors of Tianjiu Sharing Group and chairman of Latin American, Eastern European and Western European companies.
At the scene, many political celebrities such as the Italian prime minister, the former prime minister of Australia and Austria also sent their blessings.
Lu Junqing, Chairman of the Board of Directors of Tianjiu Sharing Group, issued a letter of appointment to Werner Faiman, Photo: Network
However, in the pen of the media, there are other versions of the corporate story of Tianjiu Sharing Group.
In a 2011 report, China News Weekly summed up Lu Junqing's experience as follows: Lu Junqing, who did not have any industry under his name, went from an ordinary civil servant to finally becoming the "leader" of the world's outstanding Chinese businessmen, and one of the important means was the chairman of many "world" and "international" organizations, as well as "group photos" with political leaders at home and abroad.
In 2011, a girl named Lu Xingyu, who was only 24 years old and became the executive chairman of the China-Africa Hope Project and claimed to control 1.5 billion donations, is reminiscent of Guo Meimei, who also held an important position in a charity organization at a young age, which gave Lu Xingyu the name "Lu Meimei". The initiator behind the China-Africa Hope Project is the "World Outstanding Chinese Entrepreneurs Association", whose director is Lu Junqing, Lu Xingyu's father.
After that, the beginning of the "World Outstanding Chinese Entrepreneurs Association" and Lu Junqing appeared in the news. The report of China News Weekly also mentioned that a number of entrepreneurs had exposed to the media that they had received phone calls and promotional materials from the association, saying that paying high fees could attract them to join the association as a "chairman unit" and "vice chairman unit".
In 2020, the reporter of China Net Finance also pointed out in the report that there is a possibility of suspected pyramid schemes and financial fraud in Tianchao Shangpin.
The cooperation between the wine tasting industry and the Tianjiu Sharing Group was once very close.
In January 2021, at the "Win-Win 2021 Tianjiu Partners New Year's Eve Group Meeting" held at the MGM Sanya Resort, Tianchao Shangpin held a regional exclusive cooperation conference and signing ceremony. In his speech, the senior management of Tianchao Wine Tasting Industry said that with the support of The Tianjiu Sharing Platform, Tianjiu Sharing has provided rich contacts, markets and funds.
Backed by Moutai Group and Tianjiu sharing two enterprises, Tianchaoshang Wine Tasting Industry will achieve a total revenue of more than 300 million yuan in 2021, a net profit of more than 45.08 million yuan, and a total debt of more than 45.423 million yuan.
Lu Junqing, image source: Tianjiu Sharing Group official website
02
Where to place it?
How did the Heavenly Dynasty Shangpin, which was to be stripped away by Moutai, develop later?
"Liquid Value" landed on the official website of Tianchaoshang Wine Tasting Industry and found that the update of its company's good news will stop in 2020.
On the China Execution Information Network, there is also an execution information about the wine tasting industry on the Heavenly Dynasty. The enforcement case was filed on March 4, 2021, and the court was the Guanshanhu District People's Court of Guiyang City, and the subject of enforcement was 17655018.
Moutai Jikai, which previously held 51% of the Tianchao Shang wine tasting industry, is now facing an adjustment.
"Liquid Value" has previously mentioned in the article "Moutai Platinum Gin: The Rich and Nobles Shroud in Red and Black" that moutai group's OEM products are mainly set up under the two companies of Moutai Technology Kai and Moutai Health Care Liquor. After Ding Xiongjun, the new chairman of Moutai, took office in August 2021, the two companies began to gradually transform.
In April this year, a reporter from the Daily Economic News obtained confirmation from the relevant person of Moutai Health Wine Company that the Moutai Technology Liquor Business has been merged into the Moutai Health Wine Industry. At the same time, Moutai Group also issued a "Notice" requiring subsidiaries to stop the business involved in customized, OEM and unapproved products.
According to the "Financial Investment News", during the period when Li Baofang was at the helm of Moutai, the wine tasting industry in tianchao had been criticized by the market, not only the news that dealers were suspected of pyramid schemes and financial fraud was controversial, but also its price system was quite chaotic. The report mentioned that the wine tasting industry in tianchao involved problems such as chaotic product pricing and serious cross-selling phenomena, and the purchase price of wine priced at a price of several hundred yuan may only be a few dozen.
After leaving the Moutai system, it is still unknown where the wine tasting industry in the Heavenly Dynasty will go. However, since the beginning of this year, Guizhou Tianchaoshang Wine Tasting Industry Operation and Management Co., Ltd., which is controlled by Huang Yongyi, has made frequent moves.
On April 1, Guizhou Renhuai Tianchao Shangpin Distillery Co., Ltd. was established, guizhou Tianchao Shangpin Wine Industry Operation and Management Co., Ltd. held 80% of the shares, and Liang Mingfeng held 20% of the shares. At this time, Liang Mingfeng was also the majority shareholder of Guizhou Yingbin Liquor Sales Co., Ltd. and Guizhou Yingbin Liquor Co., Ltd.
On May 9, Liang Mingfeng's shareholding in Guizhou Yingbin Liquor Co., Ltd. dropped from 90% to 29%, and it was Guizhou Tianchaoshang Wine Industry Operation and Management Co., Ltd. that undertook 61% of the equity. At the same time, Guizhou Yingbin Wine Co., Ltd. was renamed Guizhou Tianchao Shangpin Yingbin Wine (Group) Co., Ltd.
The next day, Tianchao Shangpin (Guizhou) Wine Co., Ltd. was established, and the major shareholder behind it was still Huang Yongyi and his Guizhou Tianchao Shangpin Wine Industry Operation and Management Co., Ltd.
After some maneuvering, how will the wine tasting industry in the heavenly dynasty be arranged?