In May, the bayberry is already full of forests, and it is initially suspected that one is worth thousands of gold. Recently, the bayberry in Huangqiang Village, Mata Town, Dianbai District, has matured one after another. In the lush bayberry forest, the scarlet dotted fruit hangs on the branches, leisurely choose a large, juicy fresh plum, a bite is full of bursting juice, the meat is delicate, sour and sweet, the summer seems to disappear in an instant, it is no wonder that it attracts a wave of tourists to experience the fun of picking.
"Go up the mountain to pick, 'bayberry' exhale." At the scene of Yang Meilin, Yuan Benxin, secretary of the party committee of Guangdong Finance and Trade Vocational College, the secretary of the town and village, and the members of the team stationed in the town to help the town help the village are helping the orchard to live stream the goods. These days, several live broadcasts have been carried out, and the highest number of people in the live broadcast room has exceeded 4,000 people, and more than 30,000 likes have greatly enhanced the popularity of Huangqiang Yangmei's "net red".
The heat isn't just focused on bayberry. With the support of the township help and support task force, MaTa Town relied on the form of "e-commerce + live broadcasting" to enable bayberry, lychee, orange and other characteristic agricultural products to successfully break through the restrictions on the development of agricultural regions, hitchhiking the "express train" of the Internet, and pressed the "acceleration button" to boost the prosperity of the town and village industries and help rural revitalization.
Arbutus harvest
Produce a "sweet taste" of getting rich
Coming to Huangqiang Village in Mata Town, before entering the Bayberry Forest, the long queue of vehicles on the side of the road shows the heat of the Bayberry Picking Tour. Although it was not a weekend, the village road to Renlingyuan Yangmeiyuan was already full of self-driving cars, and many tourists who came had to get off in advance and walk hundreds of meters into Yangmeiyuan.
"Now is the best time for bayberry picking. The number of people who come to pick every day is generally hundreds, and there may be thousands on weekends. We have done promotion on platforms such as Douyin before, and many of them are old customers who came last year. Seeing the endless stream of tourists, Wang Jianming, the person in charge of Yangmei Garden, raised an eyebrow.
In the arbutus garden, the green branches are covered with purple-red fresh plums. Many tourists carry baskets in one hand and nimbly shuttle through the dense turns and leaves to pick ripe bayberry with the other hand, while some children have fun picking with the help of their parents.
"The bayberry here is very ripe, and when you touch it, the ripe bayberry falls off the ground, so be extra careful when picking." Miss Lu from Magang Town is busy looking for the purple and black fruit between the branches, which is a sign that the bayberry is ripe.
With the encouragement of the town and village committee, Wang Jianming became the first person in the village to "eat crabs" and began planting bayberry a few years ago, but the process was not smooth. "At present, very few people in western Guangdong grow bayberry. Our trees have been planted for five or six years, and they only started to bear fruit last year, and many of our trees have died in the past. Later, the town and village contacted The technician for guidance to Wang Jianming, which finally overcame the problems of soil and fertilization, and the arbutus trees he planted began to bear fruit and bring income. After tasting the sweetness, Wang Jianming was ready to contract some mountain ranges to plant bayberry trees.
"Our bayberry garden covers an area of about 60 acres, with a total of about 1,300 bayberry trees, mainly Dongkui and Wumei varieties. The bayberry is listed around May every year, and it was loved by the general public as soon as it was launched last year. At present, we mainly sell through the garden picking, tourists can also be packed separately and taken away, and there are many tourists who come to pick every day. Wang Jianming introduced that the ripening period of bayberry is not long, and the past half a month is the best time to pick.
"In addition to fresh arbutus fruit, we also instructed growers to develop products such as dried bayberry and bayberry wine, and sales were also good." Wang Haiying, secretary of the party branch of Huangqiang Village, introduced that in order to consolidate and expand the results of poverty alleviation and promote rural revitalization, the village hopes to make more articles on special agricultural products such as bayberry and orange red. At present, the results of the bayberry industry have begun to appear, and in the next stage, the village will continue to explore ways to expand the planting area, extend the industrial chain of processing bayberry products, and vigorously develop rural picking tours to help villagers increase their income and become rich.
E-commerce + live streaming
Run out of revitalization "acceleration"
"Our horse-stepped bayberry is sweet and sour, juicy, and the babies who like it don't miss it." On May 19th, in Yangmei Garden, Huangqiang Village, the network anchor team composed of the university student volunteer service team of Guangdong Finance and Trade Vocational College incarnated as a "marketing officer" and introduced the bayberry produced in Huangqiang Village to the majority of netizens on the "MaTa Youpin" e-commerce live broadcast platform.
A mobile phone, a stand, and a table with a variety of agricultural products form a simple live broadcast room. In front of the camera, the vermilion bayberry, the dried bayberry that attracts people's attention, and the vivid scene of the on-site picking, let netizens watch with relish. The short two-hour live broadcast attracted more than 4,000 viewers, adding another fire to the popularity of Huangqiang Yangmei's "net red".
"This is the third live broadcast we have organized this month, and we hope that through the form of live broadcast, we will publicize the special agricultural products such as bayberry, lychee and orange red planted by Ma Ta to all parts of the country." Xu Haiming, the first secretary of Guangdong Vocational College of Finance and Trade in Huangqiang Village, introduced that the Zhumata Town Help and Support Task Force has dug deep into the local characteristic agricultural resources, and since May, it has organized and carried out a number of special live broadcast activities such as "'Yangmei' Exhalation" and "'Li Morning' Mixiang" to bring goods for agricultural and sideline products such as Yangmei and "Xiangmi Morning" Lychee.
Xu Haiming introduced that since last year, under the matchmaking of the township help and support task force, and with the strong support of the main leaders of the Guangdong Finance and Trade Vocational College, the college's innovation and entrepreneurship college and the Zhumata Town Help Town Fucun Task Force have set up a rural revitalization college student volunteer service team and visited Mata for research many times. At the end of last year, the team actively applied its professional knowledge to practice, with the help of the Guangdong Academy of Agricultural Sciences Science and Technology Team, the National Rural Revitalization Youth Pioneer and other resources, and finally successfully built the "Mata Premium" e-commerce platform. In Xu Haiming's view, the promotion of agricultural products through the "Internet +" model is an important channel for the marketing of agricultural products in the Internet era, and with the help of e-commerce and live streaming, it can not only help farmers solve the problem of sales channels, but also greatly improve the popularity of local characteristic agricultural products.
"We will continue to give full play to the marketing advantages of 'e-commerce + live broadcasting' and continuously expand the fan customer base of the 'Mata Premium' e-commerce platform." Wang Hefeng, deputy secretary of the party committee of Mata Town and leader of the township help and support task force, said that the task force will continue to introduce Mata high-quality agricultural and sideline products to consumers, create a brand awareness of famous and excellent new agricultural products, and help rural revitalization run "acceleration" by helping prosperous industries.
[Author] Deng Jianqing Lai Guangzhao
【Author】 Deng Jianqing
【Source】 Southern Press Media Group South + client