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The return of the Queen of Marathon and Adidas

The King Is Back! In the final sprint stage, and finally dragging down the opponent, Perez Jepcheche won his second six-grand slam championship trophy and won five consecutive personal victories in the field of road running, including the most important 2020 Tokyo Olympic women's marathon champion, the birth of a new generation of marathon queens. nbsp; nbsp; Following Benson Kipruto and Tina Kipyogai winning the Boston Marathon last year in 2:09:51 and 2:22:45 respectively, Evans Chebet and Perez Jepcheche in an iteration of the running shoe once again won the Boston Men's and Women's Championships for the Adidas. nbsp; nbsp; Boston, your "king" is back! nbsp; nbsp; From frustration to return to nbsp; nbsp; This is a race map of the 2016 Boston Marathon, and it can be easily seen from the picture that a large number of elite athletes are wearing adios series of running shoes owned by Adidas: nbsp; nbsp; This is a race chart of the 2018 Boston Marathon, and it is clear from the picture that the reduction in adidas' upper foot running shoes has been replaced by the soaring foot rate of adidas' old rival Nike running shoes: nbsp; nbsp; In just two years, the stage of the Boston Marathon has changed so much. The reason for everything changed is due to the fact that in 2017 Nike launched its first carbon plate-equipped racing running shoe Nike Vaporfly 4%. nbsp; nbsp; As soon as the shoe was released, it blew a whirlwind of speed, and then swept the stage of the six Grand Slam events, not only Boston, New York, Berlin, London, you can see the figure of red running shoes. nbsp; nbsp; The red running shoes are very strong, and the opposite is the weakness of the adidas. From 2018 to 2019, Nike's foot rate on the six Grand Slams has increased from 69% to 87%, while Adidas has been 13% for both years, thanks to the fact that Adidas has a large number of signed athletes, which has preserved face. nbsp; nbsp; Other brands such as Brooks and Saucony were directly engulfed in the six Grand Slams, and this strength will continue until 2020. nbsp; nbsp; In 2020, after the previous research and development, the carbon plate racing running shoes developed by various sports brands began to be listed one after another, and adidas also came up with good products in the field of carbon plate racing running shoes, successively launching adidas adizero Pro running shoes and adidas adizero adios Pro, and the latter successfully helped adidas stop bleeding. nbsp; nbsp; After the launch of the shoe, it was the first to win the sound in the half-horse race. Perez Jepcheche wore her 65 minutes and 34 seconds at the 2020 Prague Marathon to set a world record for a pure women's half horse. nbsp; nbsp; Since then, the pattern of one monopoly has been broken, and adidas has gradually returned to the right track. In the 2020 London Marathon, adidas won the men's second place; in the 2021 Boston Marathon, adidas won the men's and women's sub-championships and men's runner-up, occupying three seats; in the 2021 New York Marathon, adidas won the men's and women's sub-championships again. nbsp; nbsp; Then there was this year's Boston, which once again held the lead last year and occupied the top spot in the men's and women's sub-lists. nbsp; nbsp; Corresponding to the gradual return of Adidas to the right track is the rise of a new generation of Marathon Queens. nbsp; nbsp; The Queen's growth trajectory nbsp; nbsp; Perez Jepcheche is by no means a generalist, having represented Kenya in 2016 to win the women's and women's team titles at the Half Malaysia World Championships, but at this time, Perez Jepcheche is still relatively unknown. nbsp; nbsp; The turning point of time is precisely in 2020, when Perez Jepcheche, who has been in road running for 7 years, wore a new carbon plate racing running shoe developed by adidas adizero adios Pro in Prague for 65 minutes and 34 seconds, setting a new world record for a pure women's marathon half marathon. nbsp; nbsp; Excellent results superimposed on adidas' long-standing backlash finally had a chance to exhale, and Perez Jepcheche began to become well known in the running circle, of course, adidas publicity was indispensable. nbsp; nbsp; This was followed by the confident Perez Jepcheche. She went down to the next city at the 2020 Half Malaysia World Championships, sprinting to the end to kill her opponents and help Kenya add two more individual and team golds. She then moved to Malaysia, winning the Champions of Valencia, the Tokyo Olympics, the New York Marathon and this year's Boston Marathon. nbsp; nbsp; Among them, the Tokyo Olympics defeated the women's marathon world record holder Brigitte Kosgai, and the Boston finish line sprinted to the end, winning all four games, and began to lead the women's marathon standings step by step. nbsp; nbsp; It is also the case that she carved herself step by step into the queue of legendary female generals. nbsp; nbsp; Mutual achievement of each other nbsp; nbsp; I still remember that when Perez Jepcheche first swiped the screen in the running circle, the shoes she was wearing were adidas adizero adios Pro, and now she is a household name in the running circle, and the shoes that accompanied her have changed from adidas adizero adios Pro to adidas adizero adios Pro 2. nbsp; nbsp; Adidas made her a success, and she also laid part of the momentum of Adidas in the field of marathons today. nbsp; nbsp; Nike is strong, Nike has Kipchog, but Adidas is not bad either, Adidas has Perez Jepcheche. nbsp; nbsp; The two athletes led the trend of men's and women's marathon competition in this era, and as the public, we are also fortunate to witness the competitive trend led by the two athletes and the healthy competition of sports brands in this process. nbsp; nbsp; Excellent athletes and excellent brands, mutual achievements, common progress. nbsp; nbsp; This time, adidas is getting better, other brands, ready to take over?