In the business field, traffic plays an extremely important role, with the increasing degree of competition in all walks of life, the difficulty of obtaining traffic continues to increase, and many companies are even facing development difficulties. Based on the OMO model, Laiku Technology uses Internet marketing thinking to gain private domain users. In the four years since its establishment, Laiku Technology has become a unicorn in the field of new retail, and in the new stage of development, Laiku will continue to increase its traffic strategy.
In the view of industry insiders, the update of commercial formats will often bring a series of new market opportunities, e-commerce, live broadcasting, etc. that appear under the trend of new retail are new forms in new formats, and the changes from traditional retail to new retail on the market are greater than the changes in user consumption habits and consumer experience. Laiku has been committed to breaking through the boundaries of the industry, and the OMO smart retail model created under this goal is not only conducive to the upgrading of the user's experience, but also continuously empowers all walks of life to transform and change through digital means.
However, in the implementation process of the smart new retail model, there is still a problem of how to obtain a large amount of traffic, which determines whether the model can be well implemented and achieve the desired results. Laiku Technology believes that compared with the traditional sales model, the characteristics of new retail determine that it cannot take the usual path in traffic acquisition, but must use Internet thinking to pry open the traffic entrance. To this end, since its inception, Laiku Technology has vigorously laid out a consumer-centric operation system, achieved marketing integration, commodity integration, experience integration, membership integration, customer-centric, reconstructed the definition of "people", "goods" and "field", and obtained abundant and stable traffic within a sound ecosystem.
In the OMO system of Laiku Technology, the online and offline membership system is fully opened, which means that many potential traffic is activated, and retail companies can optimize membership services around the coverage of physical stores, explore the preferences of regional consumers, provide better localized services, and at the same time, with the help of data analysis, etc., to achieve real thousands of people, thousands of stores, thousands of faces, and then attract more traffic to enter. This traffic acquisition model based on Internet thinking has undoubtedly become the core of the continuous improvement of Laiku Technology's performance.
It is worth noting that having traffic does not mean success, and how to convert traffic is the key. In the wave of intelligent transformation of traditional stores in recent years, Laiku has focused on the four major sectors of sales, service, social networking and display, and strived to create a 3C quality digital smart store brand with digitalization as the core, transforming many traffic into consumption power. Whether it is the "Laiku Planet" in Chengdu Impression City, the "Laiku 4D Theater - Nature and Starry Sky" unveiled by Guangzhou Hopson Xintiandi, or the "Laiku Digital Store" in Beijing Hopson Hui, it can present a unique consumer experience for many people, and then bring high growth in performance to Laiku.
Looking at the achievements of Laiku Technology in recent years, we can see the importance of its traffic strategy. In 2018, the channel partners invested in the shares and established the front-end cloud warehouse, with revenue reaching 300 million; in 2019, the strategic investment and shareholders were obtained, and the member-centered operation reached 1 billion; in 2020, the OMO retail system in the same city was built, with revenue reaching 3.5 billion; in 2021, the full-time global model was launched, and the revenue reached 6.7 billion...
2022 is an important time node in the development process of Laiku, and enterprises will make more attempts in product, service and technological innovation, tap more traffic in the new retail development trend represented by scenarios and personalization, and reshape the consumption format with intelligent means.