Text/Liu Zhentao
On May 10, 2021, Deng Yingzhong, the actual controller who has retired from the position of chairman of Zhongshun Jierou, suddenly stood up and shouted in his throat, and the employees bought no less than 1,000 shares of Zhongshun Jierou shares from May 10 to 31, and held them continuously until May 30, 2022.
Boss Deng shouted at that time that the bottom of the increase in holdings is confident, because some securities companies are optimistic about their own bottom increase in holdings, Huachuang Securities research report said that the share repurchase to improve the incentive mechanism, the increase in the initiative to show confidence in development, gave Zhongshun Jierou a target price of 36 yuan.
According to this trend, not only the company's stock price rises, but also allows employees to make a sum of money, and Boss Deng himself also creates the image of a good boss.
From May 10 to June 2, 2021, Zhongshun Jierou's stock price ushered in a wave of rise, rising to a record high price of 35.12 yuan, an increase of 13%, which was called "paper grass" by the market.
However, after the high price, Zhongshun Jierou's stock price reversed its direction and continued to fall. As of May 18, 2022, Zhongshun Jierou's latest stock price was 10.37 yuan, and in the past year, the cumulative decline in the stock price has reached 65%.
Deng Yingzhong should be cool in his heart now, because it is not far from may 30, 2022, the deadline promised by the bottom of the pocket, according to the current stock price of Zhongshun Jierou, Boss Deng is afraid that he will have to pay a lot of money.
The data shows that from May 10, 2021 to May 31, 2021, the average price of Zhongshun Jierou's stock price was 32.56 yuan per share. At that time, Zhongshun Jierou had a total of 6618 employees, and if each employee bought 1,000 shares, the total cost would reach 215 million yuan.
In a year, Zhongshun Jierou's stock price fell by 65%, and according to this decline, the cost of 215 million yuan fell by nearly 140 million yuan. Assuming that all the employees of Zhongshun Jierou responded to The call of Boss Deng and increased their shares in the company, then Deng Yingzhong would have to spend 140 million yuan to make up for the loss of employees' increase.
140 million yuan is not much for Deng Yingzhong. According to the 2021 annual report, Boss Deng holds 37.98% of the equity of Zhongshun Jierou, the current total market value of Zhongshun Jierou is 13.61 billion yuan, and the market value of Deng Yingzhong's shareholding is 5.16 billion yuan.
So far, Deng Yingzhong has not heard any news about the compensation for employees' increase in holdings. At the recent 2021 performance briefing, the executives of Zhongshun Jierou said that the company has incorporated the "bottom" commitment into the management of the commitment matters, as of now, the period of the actual controller's bottom matter has not yet expired, and the compensation obligation of the actual controller has not yet been fulfilled.
Although Zhongshun Jierou's bottom compensation is for the company's employees, the decline in Zhongshun Jierou in the past year has also made the shareholders outside the company's employees fall numb.
In the scale of ShunjieRou shareholder group, some shareholder investors said, "Last May, the boss called on employees to buy shares, and the loss was compensated by the boss. Remember that the cost of employees is more than 30."
There are also investors who said, "Said that the boss who bought the loss of money made up, the employees were not true, I took it seriously, and as a result, I was deeply involved in it, and I lost tens of thousands, Boss Deng, do you give me the bottom?" ”
It is worth noting that Zhongshun Jierou's pocket-bottom increase is not the first or the last.
As early as 2015, after the sharp adjustment of the A-share market, there appeared, when the major shareholders of many companies, including Storm Group, Tempus International, Kelu Electronics, etc., threw out their commitments to increase their holdings and called on employees to buy their own company shares.
Since 2022, there have also been many shouts in the market to increase holdings. For example, on April 27, the "First Share of Women's Shoes" announced on Saturday that Xie Rudong, the actual controller of the company, Zhang Zeminhe, proposed that employees buy the company's shares between April 28 and May 6, and after holding them for one year, the income generated will be attributed to themselves, and the loss will be compensated by the chairman and the actual controller.
For the "bottom increase", we must also be cautious. Because, compared with the repurchase, the "bottom increase" is a very cheap way for the major shareholders to "maintain stability" of the stock price, so it is not excluded that the "bottom increase" will be used by the major shareholders, and the "bottom increase" will be used to achieve the "improper" purpose to be achieved by the major shareholders.
What's more, since the major shareholders have confidence in their own companies, why not buy the company's shares out of their own pockets and real money, and have to run out to let employees increase their holdings?
At present, there are only 12 days left before May 30, 2022, and there is not much time left for Boss Deng to promise to go to the bottom, will Boss Deng compensate with real money and silver, or will he use other means? What do you think?