Founded in 1946, the Serie A Women's Volleyball League is the highest level of professional women's volleyball league in Italy, and is also accustomed to being regarded as one of the highest level women's volleyball professional leagues in the world, with 14 participating teams. On May 9, 2022, local time, the Serie A Women's Volleyball League announced that it had updated its LOGO for the first time in 35 years.
The logo used before the Serie A women's volleyball league was a capital A, and in the middle of the letter was a silhouette of the volleyball player's action. The letters are divided into green and red, and with a white silhouette in the middle, it is exactly the three colors of the Italian flag.
For 35 years, the Serie A women's volleyball league has been using this LOGO has never changed. From now on, the Serie A Women's Volleyball League will use a unique, international, recognizable and up-to-date new LOGO.
The new logo blends volleyball with the iconic "A" of the top flight. The letter center is hollowed out to show players and fans wrapping their hands around the volleyball, conveying a sense of engagement, energy and sport. The arc at the top of the letters is still filled with the Italian tricolor flag.
Mauro Fabrice, President of the Serie A Women's Volleyball League, said: "This is just the latest step in the long journey of the league to re-develop and modernize the image of the league, and the pink field has now become a symbol of the recognizability of Italian volleyball throughout the world. This new logo, which keeps pace with the times, presents the unique face of our movement to all audiences in Italy and abroad."
It is understood that the new LOGO and brand visual system of the Serie A women's volleyball league are designed by the Italian marketing and communication agency Pernice Comunicazione, which has been participating in sports rebranding as an agency for many years and has rich practical experience.
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