Africa's mobile Internet is booming, going overseas to Africa has become an important choice for many Chinese Internet companies, and major brands have also gone to Africa.
After entering the university stage, Africa's post-00s began to take the stage as an important group of African societies. This group of African post-00s born in the era of mobile Internet is an important target group for overseas Africa, and then we will take you to an in-depth interpretation to provide a perspective of observing Africa's post-00s from different dimensions.
The growth background of Africa's post-00s generation
Division of the African region for each generation:
Baby boomers: 1946-1964, 58-76 years old,
Generation X: 1965-1980, 42-57 years old,
Millennials: 1981-1996, 26-41 years old,
Generation Z: 1997-2012, 10-25 years old,
Alpha Generation: 2011-2022, 0-9 years old
Gen Z is the post-00s we are going to analyze today.
Population The population of Africa is estimated at 1.37 billion.
There are 428 million after 00, accounting for 31.20%
291 million after 80,900, accounting for 20.49%
Two generations together accounted for 51.69%
The post-00s in Africa are very different from the post-00s in the developed countries of the world.
Ninety percent of the post-00s in developed countries were born indigenous to the Internet, but there are still hundreds of millions of young people in Africa who do not have a reliable electricity supply, inadequate sanitation facilities, good educational resources and other Internet facilities.
Internet penetration across Africa is well below the international average. Network traffic costs are still relatively high.
According to an ITU report, more than 80% of young people in 104 countries and territories around the world have access to the Internet. In developed countries, 94 per cent of young people aged 15-24 use the Internet, compared with 67 per cent in developing countries and 30 per cent in least developed countries. Almost 9 out of every 10 young people in the world who have not yet touched the internet live in less developed regions of Africa and asia and the Pacific.
The average Internet penetration rate in Africa is 21 per cent, while the average Internet penetration rate for adolescents aged 15-24 is 40 per cent. So digital indigenous, this title does not apply to Africa's post-00s.
Africa's post-00s values
The values of Africa's post-00s can be summarized into five key words:
Yolo
What is Yolo?
You only live once- in time for fun
Africa's post-00s have interesting souls, they love to share, love to express, love to play, full of energy, and challenge the limits.
subversion
Subvert, change yourself
Africa's post-00s want to become disruptors, to become a new human being, hoping to challenge the status quo by pushing the limits of entrepreneurship and technology. They are innovative and constantly looking for technologies and methods that can change their lives and the environment.
explore
African post-00s like to maximize the use of various technologies to empower their lives. They believe that it is difficult to succeed without knowledge and value education, whether formal or informal. They understand that in this world of the Internet, classroom knowledge is not enough to survive, and the focus is on exploring skills that cannot be learned in school.
Identity
Be Yourself – Be Yourself
The African post-00s are deeply proud of their African ancestry. The sense of identity of Africans is the source of africa's post-00s strength.
With a strong awareness of identity and African culture, they are happy to express their origins in a true way. At the same time, they reinvented the African style. They take inspiration from all over the world in the online world, interpreting it by creating something truly new, unique, and still unquestionably African.
Do what you want!
Do what you want!
Africa's post-00s are entrepreneurs who are not afraid of any challenge, ready to start a project that interests them, and as long as they think it is an imminent problem, they will act immediately.
Post-00s Internet habits in Africa
Africa's post-00s are tech-savvy because the web is already an integral part of their lives in the process of personal socialization and learning. These people have their own FB accounts almost as soon as they are born. They think, learn, and understand the world in different ways than other generations.
Africa's post-00s can quickly access and consume digital information and resources through computers, mobile phones, Pads and other devices. Their first phone was a smartphone, but most of them used it for games and online lessons.
Because of the development of the mobile Internet, post-00s can easily obtain information, and obtaining information means that they believe that they can do everything they want to do. Technology has improved the way they learn, which means they can get information that interests them from all over the world.
Africa's post-00s are almost inseparable from social media from the time they wake up. The top three countries with the highest social media usage in Africa are Egypt with 42 percent, South Africa with 37 percent and Kenya with 17 percent.
SIMElab Africa's 2020 Kenya Social Media Landscape Survey: Post-00s prefer Instagram, Snapchat and TikTok to other generations.
According to a study by the Pew Research Center released in April 2021, post-00s are looking for opportunities to be creative and express themselves, and the popularity of wonderful short videos and images on Instagram, Snapchat, TikTok and YouTube continues to climb among post-00s.
1. Wahtsapp is the king app of sub-Saharan Africa
The Google Downloads chart, where Whatsapp has long held the top spot and is untouched, is the most important social media/communication tool for Africans.
2. African smartphone users are very focused on saving data
According to a survey of five African countries, apps that allow users to transfer files without traffic appear in the top 10 of the download charts. The core selling point of the Opera Mini browser is to save traffic, and it also appears in the top 20 of the download charts. In addition, the Lite version of various apps, such as Facebook Lite, is the top 3 downloads except for South Africa.
The average cost of 1GB of data is about 2.5 US dollars, which can be saved or saved for the post-00s.
3. African post-00s like internationally popular applications
Zoom is in the top three downloads in the United States, the United Kingdom is the first, and in Africa, in addition to Tanzania, the other four African countries Zoom are in the top 5 positions in the download ranking. Snapchat, also popular with users in Africa, ranks among the top 15 downloads. Tiktok has not been promoted in Africa, and it is also ranked in the top 20 of the download charts, and Tiktok is particularly outstanding in southern Africa. The main users of these APPS are the post-00s who are under the age of 25.
Payment habits of post-00s generations in Africa
Global payment platform Thunes conducts research on post-00s to gain insight into their shopping, social and payment habits. Thunes interviewed 6,500 people aged 16 to 24 from 13 developed and emerging countries, including Nigeria and Kenya, and did a survey report stating:
Mobile wallets and money management: Post-00s are basically not interested in traditional financial products (whether bank accounts or credit cards), and 62% of post-00s have no bank account at all. 50% of post-00s say they are already using mobile payment apps.
Payment method: Because many post-00s do not have a bank account, they rarely use cash, mainly mobile payment.
Shopping habits: The post-00s generation of consumers like to shop online. In addition, the largest consumption areas of post-00s spending are: entertainment, participation in activities and outings to eat with friends.
Factors to consider: Whether the payment brand is trustworthy is the most important factor for post-00s to consider using the payment method when shopping.
Africa's post-00s consumption concept
1. Pursue personalization
African post-00s consumers pursue personalized products, and they feel that the use of personalized products can reflect their own "uniqueness", appear different and can also find like-minded friends.
2 . Focus on authentic experiences
For African post-00s consumers, personalization is more than just the personalization of products. A personalized shopping experience is also essential for them. African post-00s consumer groups can make purchases through numerous channels, and they want the experience provided by each channel to be personalized and authentic.
African post-00s consumers believe that the content or good things shared by social media and other consumers on the Internet or their favorite influencers are more authentic than the content provided by merchants, because they have already experienced the products or services they share and have experience with it. As a result, African post-00s consumers believe they are credible and willing to trust their assessments and sharing.
3. Pursue convenience and speed
With the development of technology, consumers can purchase goods through multiple channels online and offline. For African post-00s consumers, they mainly shop through e-commerce platforms and social media on other mobile devices such as smartphones and tablets.
Because online shopping is not only a rich choice but also home delivery, African post-00s consumers like a convenient shopping experience and want to be able to buy anytime, anywhere. At the same time, they also want merchants to answer their questions about products in a timely manner, so some shopping sites use chatbots to enhance the shopping experience of customers.
Africa's post-00s are the first African consumers to grow up in the digital age, and as smart phones continue to become popular in Africa, the number of this group will become larger and larger.
They are proficient in mobile Internet technology, timely fun, love to share, willing to express, full of vitality, like challenges; they embrace change, love to explore, need to identify, do what they want. Such a post-00, just give them a platform, they will play and create to the fullest. Before they even entered society, they were already eager to make money.
Africa's future belongs to the younger generation, and together we continue to pay attention to this dynamic future consumer force, accompany their growth, and understand their demands. Looking forward to the Post-00s in Africa leading their own new wave!
Article Source: Nuggets Afrika