Potential App already knows, social new products to report!
Here is a weekly feature dedicated to Moby Dick's voyage to find product "inspiration" for investors and developers - "New Products".
In no exceptional circumstances, New Products will be pushed every other week on Monday or Friday (with urgent work delays) for 5 potential apps that have not yet been officially launched or have just been launched (including: name, icon, simple function introduction, and app highlights).
1. Stickers - Locket Widget model carnival in the domestic market?
Stickers, China's new Internet buzzwords, are often used for intimate interactions with each other, with friendly and positive connotations. For example, beauty stickers; thank you baby for your help, paste stickers. It often appears in the form of a pink koala's emoji.
There is no doubt that stickers are one of the hottest Internet terms in 2021, pink koalas are one of the hottest IPs in 2021, and memes are one of the most easily disseminated content forms on the Chinese Internet, so this acquaintance social app called "Stickers" has won half from naming and icon...
According to Data.ai data, Sticker is a social app launched by Momo Technology on February 6, 2022 mainly for the Chinese market. 2 months behind the insider social widget pioneer Locket Widget, but not delayed, the sticker is a best seller in the Chinese market, and the best result achieved by the post before the press release is the 5th in the total list of free App Store in China.
To be honest, but in terms of function, there is not much difference between the sticker and locket widget, both of which are at least one friend needs to be added after the user's mobile phone number real-name registration is completed to officially start using. The method used is also very simple, after the user takes a photo with the in-app camera, the photo will appear on the user's screen in real time.
In addition to similar functions and time differences at home and abroad, Paste has also found a new positioning in China. The subtitle of the Locket Widget overseas is Live pics from friends, which emphasizes that the user is the party receiving the live picture, while the subtitle of the sticker is to occupy the screen of the TA, and more emphasizes the identity of the user as the sender. The difference in positioning directly leads to functional changes, and compared to Locket Widegt's 100% real original camera, the pasted camera has more beauty and skin polishing.
This discrepancy is also directly applied to user growth. In the main battlefield of social media publicity such as Xiaohongshu and Douyin, the keywords of the stickers show that the results are mostly "boyfriend is not around to check the post in time", "unjust girlfriends do not reply to the message to bomb the subway handsome man to her" and other related content, and through these keywords, it cannot be guessed that Momo will position the core users of the stickers as "couples and girlfriends".
According to Douyin data, #贴贴相关话题视频累计播放量达到了 780 million times, of which 15 videos have more than 100,000 likes, 6 videos have more than 300,000 likes, and 2 videos have more than 600,000 likes. Obviously, whether it is TikTok overseas or Douyin in China, it has contributed more and more strength in the marketing of social apps.
It is worth mentioning that this is not the first time that Zhiwen Group (formerly Momo) has created a circle product, after the AI face changing App ZAO not only became famous in China, but also appeared in the forefront of overseas free lists such as Thailand, it can be said that Zhiwen Group has some growth genes. Previously, some people in the industry worried that "after experiencing some personnel changes in growth traders, Momo will not lose its advantage in growth", and the circle of stickers is undoubtedly the best response.
However, whether it is Locket Widget, or Sticker, LiveIn, BeReal, although it can carry a certain number of acquaintance social functions, it can even be said to be more novel, and attract a certain degree of popularity and user base, but more importantly, how to attract users to stay for a long time under the heat, can you take this opportunity to truly evolve from a tool App to an acquaintance social App.
If it is only a flash in the pan, it is a pity.
In addition, I don't know if this small plug-in screen-dominating mode is possible to collide with strangers socially to produce any sparks...
2, Cappuccino - when "podcast" meets "acquaintance social"
Since having a small universe, I have really begun to get used to listening to podcasts every morning, but for many overseas users, listening to podcasts is a habit of not moving, Podcasts, Spotify, Castbox are desperately trying to occupy the ears of users.
For overseas developers, it can be said that it is more difficult to enter the overseas podcast market first, both to face the suppression of giants, but also to understand the overseas local podcast culture, and say that it is Global, but in fact, the podcast usage habits and preferences of users in different countries are very different, which has led to so many years only Castbox A podcast app has really gained a foothold overseas.
But the acquaintance podcast app, represented by Cappuccino, seems to open up a whole new way of thinking for us.
According to Data.ai data, Cappuccino, which was launched in May 2020, has entered the Top 100 of the App Store free list in 21 countries and regions, including mainstream markets in Europe and the United States such as the United States and Canada. According to Sensor Tower, Cappuccino was downloaded 497,000 times in just one year, ranking 8th in the world's top 10 audio social apps with the most downloads from 2014.1 to 2021.7.
The use of Cappuccino is also very simple, after the mobile phone number real-name registration is completed, the user needs to establish or join a group to start the official use, the user can record countless short podcast programs with a total duration of no more than 3 minutes every day, these "programs" will be pushed to the group on time the next day by the members of the other group, you can go to work, walk, eat, take a lunch break to listen to these podcasts from good friends, or just fragments and mood records. In addition to the sound itself in the podcast, users can also add text, pictures and even Q&A to the podcast to make each podcast more personalized.
To be honest, from my own experience, intimate sound socialization is more valuable than instant picture socialization.
Especially as you get older, being closely connected without disturbing each other seems to be an essential skill, wanting to share it with each other immediately when you encounter trivial unhappiness, and worrying about interrupting each other's work ideas; or because some words are a bit "pretentious", you don't want the other party to immediately feedback to yourself; or just exercise your ability to make long oral expressions. In short, it can meet the different expression needs of different users.
And the more friends in this kind of application, the more interesting it is, a bit like before the mobile phone comes, every morning to check whether there is anyone calling the message to the home, twittering, lively, but also enjoy each other's thoughts.
But to be honest, cappuccino is not yet in its optimal state, which may be related to its more stable playing style.
According to Sensor Tower data, Cappuccino was downloaded only 80,000 times in March, on the one hand, Cappuccino has not yet made a large purchase and delivery, on the other hand, the function is currently relatively single In addition to listening to friends podcasts and recording podcasts, there is no reason and opportunity to open, if you can introduce more professional podcasts or text chat windows may be better. Or don't want to do very professional podcast content or very regular group chat, try to listen to the lyrics to guess the song title, listen to the sound to guess the environment, or listen to the dialogue to guess the movie should also be quite interesting.
But in short, the emergence of Cappuccinuo proves that even entrepreneurs who do not have overseas creator resources or overseas life experience are not completely impossible to enter the podcast track.
3, Finch - when the "traveling frog" joins the meditation, will there be a future?
I don't know if you remember the little frog in your family who loves to travel and loves postcards to yourself, the author vaguely remembers that waiting for my "child" to send photos home for a long time is one of the things I am most looking forward to.
But with the passage of time and the single function, we seem to gradually forget about this possible little guy. But in fact, in addition to user choice, another important reason is that traveling frogs have always been a problem in commercialization. Finch, which launched in May 2021, has added meditation, mindfulness, white noise, and more healing features in addition to adventure travel, in order to enhance the long-term retention and commercialization potential of users.
And finch's choice has proven to be correct. According to Data.ai data, Finch has been listed in the top 60 of the App Store free total list in France, the United States, Canada and other overseas mainstream markets, and the top 100 of the health and fitness best-seller list in 53 countries and regions.
Unlike the traveling frog who sets the "frog" as the travel representative, the iconic animal in Finch is a cute little cute that looks like a juvenile penguin, and the user needs to name the TA and choose the gender, and the TA will accompany the user throughout the growth of Finch. In addition, sharing photos with frogs on each trip is different, and the little penguins share a story every time they come back from an adventure, which also makes Finch more healing.
According to the author's experience, the general adventure time takes 6-8 hours, and the user can also shorten the adventure time of the little penguin by performing "self-healing". Self-healing includes mental health tests, reading inspirational quotes, sleeping, taking deep breaths, listening to white noises, recording happiness, recording troubles, keeping a journal, listing life goals, and so on. And more scientifically, Finch will issue different time lapse packages according to the user's different completions. Taking the mood recording section as an example, as long as the user fills in the content, they can get the time reward, but the more detailed the record, the longer the distribution time; taking the white noise as an example, the more time the user listens to the white noise, the more rewards can be obtained.
Self-healing and little penguin adventures are also where Finch finds commercial possibilities. Users can get more self-healing behaviors by opening a $5.99 per month membership, as well as more "fancy color diamonds" to help Little Penguin unlock more looks and adventures. In addition, you can get more personalized customization and so on.
According to Sensor Tower data, the Finch iOS version reached 600,000 monthly downloads in March 2022, which can be called a good result considering that Finch has only been online for one year and sensor Tower's data performance. After checking, the author found that Finch's "traffic password" may also be TikTok.
According to TikTok, the Finch account @finchcare official account has 64,000 followers and 1.8 million likes, including more than 10 million views of multiple videos.
In a sense, Finch has carved out a path of roses in the competitive market for mindfulness meditation. By the way, it's really great that being happy makes the little penguins feel better!
4, Flirtual - let people with VR devices around the world make friends together
Friends, in the era of the epidemic, the song "Take You on a Trip" mentions that "I want to take you to romantic Turkey and then go to Tokyo and Paris together, in fact, I especially like Miami and Los Angeles with black people" can also be achieved!
Because on April 14, 2022, overseas social networking companies launched the world's first VR dating app Flirtual, users around the world can freely wander and date in VR scenes, but only if there is a VR device. According to the latest data released by Flirtual in the app store, Flirtual users have exceeded 10,000 times.
Because the author does not have a VR device, most of the following introduction comes from the official application introduction, user reviews, overseas media reports, friends with VR devices can share the experience results to the comment area after the experience.
Flirtual does not encourage users to use live avatars, users can upload their own VR avatars on Steam VR, VRChat, Oculus/Meta and other platforms. Flirtual officially believes that if you use live-action pictures or destroy the atmosphere of everyone's use of products, everyone will pay more attention to each other's real-life appearance rather than everyone's common hobby in VR, which is not conducive to the algorithm to find a suitable match for you.
In addition, Flirtual will also require users to choose their own VR devices, usually like THE VR game, in addition, Flirtual will also have a basic questionnaire covering "which users you want to match, what kind of users are interested" and other questions, in order to help users match more accurately.
With more and more Internet manufacturers including Meta, ByteDance and other internet manufacturers entering the consumer VR, as well as the generalization and portability of VR devices, more and more users choose to buy VR devices, most companies are making efforts in VR games, and Flirtual has cut to a relatively niche VR user dating, which is still quite interesting.
5. Gaper – "My Sunset Love Is with a 22-Year-Old Guy"
In a sense, Gaper is an 'anti-secular' dating app. Unlike most Dating apps, which do their best to get users to meet their own age-appropriate singles, Gaper is committed to helping older men meet young women and older women know younger men.
Some people say it's the best social app in the comments section, others say it's the worst Dating app, and it seems like there's rarely an app that's so polarized. But in any case, Gaper is doing something very new, and for thousands of years the world has been practicing love with people of the right age. But the emergence of Gaper has made people think about "is age a very important thing in marriage and love?"
Of course, this question has not yet been conclusive, and there are still many things that need to be improved and standardized in order to really do a good job in this type of product, what do you think?