How to shoot a video with goods?
At present, it is in the short video belt outlet
Fast monetization, large traffic, simple shooting
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Everyone can become a short video blogger
I want to make a short video with goods
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Short video expression with goods
1, details of planting grass
Detail planting grass, as the name suggests, is to enlarge the details, in the way of shooting is relatively simple: directly point the product at the lens, in front of the camera, as far as possible to show the product details and product selling point core.
This type of video is controlled at about 10 seconds to 15 seconds, mainly to introduce the selling points of the product, highlight the quality of the product, and let the audience recognize the product.
2. Popular science grass planting
We have all seen the small videos of popular science, and we can also choose the way of popular science teaching when we do videos with goods and grass.
For example, if we sell clothes, then we can teach everyone some dressing skills, such as "how long a small child should wear a skirt" or "how to wear a fat mm to look thin" and so on.
Clearly express our professionalism in the form of popular science, let users give us enough trust, and express their willingness to pay.
3. Effect planting grass
Effect planting grass is a problem from the effect, for example, fans bought our products, what effect can it play? What problems do you help consumers solve?
For example, for example, many short videos are planting grass refrigerator stickers, so what is the use of refrigerator stickers? It can play a role in aesthetics.
Or maybe there are many people selling small white shoe cleaner in short videos. When users buy our products, they can brush shoes more conveniently and hassle-free.
4. Evaluate the planting of grass
Relatively speaking, the evaluation of grass is one of the most popular, because bloggers will not only introduce the performance of the product, but also the appearance function and the effect after use will come to an overall evaluation, which can be said to be a very fair and objective way of grass.
Many users see the blogger's personal evaluation before deciding to plant grass to buy a product.
Second, the form of implantation of the product with goods
1. Life-like scenes
Through the life of the scene to highlight the characteristics of the product's grounding gas, the product penetrates into the relevant scene little by little, so that the user does not feel abrupt, and it is not easy to cause fans to resent.
2. Question-based in
This way is more common in carrying goods, for example, brushing a video before, the opening is like this: We know that women are relatively emotional, it is easier to chop hands and spend money, but this facial cleanser can actually pull 80% of male users, what does this mean?
In this way, in a way of asking questions, it is easy to resonate with users by popularizing popular science to show how to select products and the characteristics of the product.
3. Direct expression
There are also some big V, they will choose to express directly, for example, they sell a certain product directly to use a certain product as an entry point, this way is relatively tough and direct, generally speaking, it is necessary to adhere to the vertical field and more professional people to do.
Third, the lens used in the video of the goods
1. Grid lines
Turn on the grid line of the phone, keep the product in the middle of the guide, and use a very slow triangle movement, this effect is a great function for the details of the grass, highlighting the characteristics of the product to make the picture present a breathing effect.
2. Shake the mirror
Panning the mirror is relatively simple, that is, slowly moving the lens from one direction to the other, such as moving from direction 1 to direction 2, and keeping the focus in the middle.
3. Overhead shot
Place the focus of the camera on top of the object and shoot at a vertical angle downwards.
summary
Summary: Short video with goods outlet, how should we seize the opportunity of short video with goods? First of all, shooting, showing techniques, editing one can not fall, I hope the above suggestions can bring help to everyone.
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