Recently, Guan Xiaotong's defendant was on the hot search.
It turned out that the "natural stay" milk tea shop associated with Guan Xiaotong was exposed to scandal.
Simply put, it is to collect money and not do anything.
After the franchisee paid the money, it was found that the company did not provide a commercial franchise license and could not issue an invoice.
After the communication was fruitless, the franchisees could only sue the other party and Guan Xiaotong in a lawsuit.
Just when the melon-eating masses were still in a state of confusion, Guan Xiaotong's studio had already slipped away from the rumors.
Claim: Guan Xiaotong is not a contract subject and has not participated in the management of the company.
With a few fluttering words, I want to push the responsibility clean.
So, is Guan Xiaotong scolded unjustly?
The Internet has a memory, and many pictures and materials can see,
Guan Xiaotong is not only the spokesperson of natural milk tea, but also a veritable store manager.
When the milk tea shop opened, she stood on the platform and shouted hard.
A video celebrating the opening of the milk tea shop,
She pulled up Jiang Shuying, Zhang Tianai, Xi Mengyao and other friends in the circle to promote herself.
She also said in the propaganda,
I personally participated in the preparation of milk tea.
Even, when she interacted with netizens,
You can also decide where the milk tea shop is opened.
Is all this really just an ordinary brand spokesperson?
Then this spokesperson is really too dedicated!
In fact, behind the grill, the relationship between Guan Xiaotong and natural milk tea is not simple.
According to public information, one of the shareholders behind Chengdu Natural Stay Catering Management Company is Tongmeng Xinyuan Culture Media Company, which holds 35% of the shares.
The actual controller of the company is Guan Xiaotong's father, Guan Shaozeng.
Therefore, the relationship between Guan Xiaotong and the natural stay brand,
You taste, you taste...
Moreover, even if Guan Xiaotong is not directly involved in the operation of the company,
But she used her fame to endorse this company, and she can't leave it all behind, right?
Before the accident, "I am the store manager Meimei fishing for money", after the accident, immediately "sister does not know anything", this riot operation ...
I can only say that fortunately, everyone is not blind.
In fact, this is not the first time that Guan Xiaotong has endorsed the car.
Last year, Guan Xiaotong was criticized for promoting plant meat.
In the video, she first took a bite of dumplings, and then excitedly gave fans Amway:
"This is my fat-reducing artifact, and I don't have to be afraid of getting fat after eating plant meat."
"Moreover, the protein of its plant meat is much better than that of animal protein."
Not to mention whether plant meat has high nutritional value, there is still controversy.
Guan Xiaotong posted a lot of food photos by herself, but there was no shadow of plant meat at all!
In addition, Guan Xiaotong is also a "micro-business" endorsement enthusiast.
Unknown skin care products, she picked up.
Never heard of the collagen drink, she also picked up.
What anti-hair loss cereal promotion, she all picked up.
It can be said that Guan Xiaotong's development plan in the commercial endorsement is almost 0.
To a large extent, this is inseparable from Guan Xiaotong's family workshop team.
Guan Xiaotong is a child actress, she has been filmed by her parents since she was a child, taking care of all her affairs.
This situation naturally continued into her adulthood.
This kind of family workshop-style brokerage team composed of various relatives can be imagined professionally.
For the business ability of Guan Xiaotong's team, from her repeated spit on the shape, to the repeated overturning of business endorsements, we can know a little bit.
The so-called professional people do professional things.
Lack of professional brokerage companies to control the quality of business endorsements for her, she herself also lacks long-term planning for her career, so that it can only be a bottomless consumption of her own fame.
As for the "natural stay" brand that obediently cooperates with Guan Xiaotong, it is even more not simple.
The actual operating company behind it is Sichuan Zhishan Brand Management Co., Ltd., which is already comfortable with such incidents.
Because Sichuan Zhishan is essentially a "mess" professional household.
It also includes Chen He and Li Chen's Xianhezhuang brine flavored hot pot, Huang Xiaoming's roasted Jiangnan barbecue, Tan duck blood old hot pot, Sun Yizhou's stove door kan brine barbecue and other star brands.
Without exception, these shops have caused a lot of trouble.
In December last year, a Tan duck blood hot pot net red shop in Hubei Province.
When several people were eating, a rat fell from the sky and hit the customer's head, scaring the person enough.
In April of the same year, in a Xianhezhuang brine hot pot restaurant in Hangzhou.
While a couple was eating, the ceiling above their heads suddenly fell, the woman was hit in the head and arm, directly fractured, and the man was burned by the hot pot that was smashed.
Afterwards, seeing that he was on the hot search with the hot pot restaurant, Chen He had to come out to apologize and calm the storm.
But after the apology, the accident did not decrease.
From all kinds of points of view, Sichuan Zhishan is not a professional and reliable catering company.
It is more like an incubator of a star catering brand, making a fortune by relying on the partnership model of celebrity traffic absorption + catering company management.
The reason why celebrities have chosen to invest in shares is inseparable from this partnership model.
The business logic behind it is not complicated, let me take you to a plate.
This model is to put it bluntly, that is, the integration of resources of all parties to maximize the interests of both sides.
First, partnerships are generally divided into general partners and limited partners.
The star is the limited partner, it is true that it does not participate in management, only responsible for sucking traffic.
The trader behind these restaurants with star titles is actually Luo Yi, the legal representative of Sichuan Zhishan.
Sometimes, some celebrities will also pull a few more friends to invest together.
For example, Chen He pulled his friends Li Chen and Zhu Zhen to invest and share the risk together.
Some may not need to pay for it yet, and they can become famous.
For them, this transaction that only needs to be named is not a loss.
The worst result is nothing more than losing the principal.
Even if something goes wrong with the company, they don't have to take any operational risks.
Second, many celebrities can pay less tax in this form of partnership.
Individuals who use partnerships to invest and then receive dividends only pay personal income tax, not corporate income tax.
One side pays money, the other side is famous, and everyone makes money together.
In the short term, it seems to be lying to win, but in fact, it is a lose-lose transaction.
As mentioned earlier, for celebrities, there is more negative news.
It is bound to have an impact on future business.
The same is true for the capital behind it.
This model can indeed quickly accumulate a large wave of fast money.
But blindly creating momentum, but not improving the catering environment, paying attention to the quality of catering, it is difficult for them to establish a brand moat.
Commercial reputation has been ruined, which consumer is willing to pay in the future?
Write at the end
Guan Xiaotong did have some pity.
Once upon a time, she was born as a child star as a "national girl" in the eyes of many people, and her partners Sun Honglei and Zhang Jiayi were old drama bones, winning countless praises.
She has a high starting point at a young age, if she honed her acting skills at this time, she must have a bright future.
But she plunged headlong into that kind of dog blood idol drama with no logic to make quick money, and played a brainless silly white sweet.
Take a look at her "out of the circle" work in recent years:
"Aurora Love", Douban score 2.4;
"Sweet Critical Strike", Douban score 2.7;
"Phoenix Prisoner Phoenix", Douban score 3.8;
Once a national girlfriend, she has become a completely bad drama queen.
The only thing that is more successful is her small role in "Twenty Not Confused" and the movie "Shadow".
Nowadays, she can only rely on her love affair with Lu Han and variety shows to maintain her heat from time to time.
However, how long can this heat last?
The reason for the high drive and low walk, in addition to the team not being strong as mentioned earlier, is mainly because of Guan Xiaotong's own short-sightedness.
Whether it is an investment or an acting career.
If you are as eager as Guan Xiaotong, lose the bottom line, and do not cherish your own feathers, then it is only a matter of time before the car rolls over.
As a star, using the effect of your own fame to invest and make money would have been beyond reproach.
But they themselves have already enjoyed the attention and fame and fortune that ordinary people rarely have, so they must have a certain degree of ideological awareness, assume corresponding social responsibilities, and set a good example, rather than colluding with each other.
You know, flow is a double-edged sword.
It can make people out of the circle, fame and fortune.
It can also easily destroy everything and make people suffer the consequences.