About Jintai Enterprises
and "Prefabricated Building Materials"
——
March 2020
Taizhou Jintai Environmental Protection Thermal Power Co., Ltd. established a new building materials company,
Is a "prefabricated building materials" research and development, production, sales as one of the building materials enterprises.
Prefabricated construction is the transfer of traditional construction site operations to the factory,
In the factory processing and production of building components and accessories
(such as floor slabs, wall panels, stairs, balconies, etc.),
Transport to the construction site,
Completed buildings installed on site via reliable connections.
Prefabricated buildings are a blend of manufacturing and construction
created a process of "industrialization construction",
Can significantly improve the efficiency of the use of materials and labor,
Reduce delivery time and construction costs for new construction.
This is also the direction of the evolution of the modern construction industry.
Problems found:
1- How does the brand explain prefabricated building materials to the society?
2-How is Jintai positioned?
3- What is Jintai's brand style?
Dig into the unique DNA of the assembly
Grafting on well-known symbolic cultures
——
In order to further narrow the distance between the brand and the user,
Strengthen user impressions,
We have created a figurative brand identity for Jintai Building Materials,
Only the DNA of "assembly building materials" can be found,
Only then can we create brand symbols for Jintai.
Because it is familiar, it is easier to be remembered and recognized!
The more familiar the simple shape,
The better it can be extended in multiple dimensions and diversification,
Convey a high-level, fun, artistic, professional tone.
Brand identity
The simpler it is, the more effective it is
——
Let's go back to the source of things and look at the problem,
How should we position "Jintai Building Materials",
In order to let the public understand what Jintai does in a word.
We hope that "Jintai" solves several problems:
1- Explain what Jintai does?
2- What kind of social enterprise is Jintai?
3- Why choose Jintai cooperation?
The benefits of Jintai prefabricated building materials to the society include
We start from the brand name,
Create an exclusive brand imprint for this new brand,
She should realize the value of the brand to spread,
At the same time, effective peer segmentation is achieved.
Naming is strategy
Name even fate
Naming is responsibility
the role of symbols,
It is to open the door to trust
——
Brands want to continue to export value to the outside world,
Enter the user's mind,
The role of symbols is crucial,
Mr. Sato told us
"The work of the brand is actually the re-interpretation of the symbol."
Take the visual elements of the prefabricated building materials,
Designed brand logo and brand standard font for Jintai.
Express the brand's core values of "customizing values for architecture".
Create a textured brand color system for Jintai,
To enhance the brand temperament,
At the same time, it conveys the brand's "professional, steady" brand character.
Brand growth
Retract and retract freely
Tension is measured
——
The visual communication of the brand is free,
Emotionally,
We hope that building materials are not cold and boring,
Rather, it is to convey the sense of responsibility and elegance of the brand,
While maintaining an innate sense of luxury,
More fun.