It is said that the gunpowder in the mobile phone market is very heavy, and major brands have killed their heads in order to seize the share. In fact, the TV market situation next door is not too bad, as early as a few years ago the TV market has entered the era of stock, the total sales fell very much compared with previous years, for a time the head of the market brand Some people feel that everyone is in danger, in order to seize the market, some brands even took the "low-cost shop sales" cost-effective route.
However, it is such a Red Sea market that has been killed by TCL. The total sales volume of the market continues to decline, while the total sales of TCL TV are rising, and it has maintained the first place in China and the third place in the world for three consecutive years. In the first quarter of 2022, the market share of 98-inch TVs reached a staggering 40.96%.
Behind TCL's all the way to the top, what is doing the support? Let's comprehensively discuss this issue from several dimensions such as technology, product, supply chain, and strategy.
TCL has always maintained a high degree of sensitivity to core technologies. In 2017, TCL saw the huge potential of Mini LED technology, and began to focus on the exploration and research of Mini LED; in 2018, it achieved large-scale mass production, and in 2022, it accounted for 90% of the Sales volume in the Mini LED market, becoming a unique presence in the entire industry. After five years of hard work, TCL launched the third generation of Mini LED technology - QD-Mini LED in March this year. This technology introduces the characteristics of QLED technology on the basis of the continuation of Mini LED technology, which has made the picture quality improve by leaps and bounds.
Take TCL X11 as an example, this product uses QD-Mini LED technology, the blessing of core technology makes its screen brightness reach 2000nit, dynamic contrast reached 10 million: 1, color gamut coverage reached 157%, screen life is more than 60,000 hours, this performance is already a proper picture quality ceiling level.
In contrast, OLED screens can be equally divided in picture quality, but they are prone to burn-in problems; LCD screens have a long service life, but the picture presentation effect is not satisfactory. Therefore, to exaggerate, the product equipped with QD-Mini LED technology should be the current version of the answer, worthy of all consumers who pursue high image quality to choose.
Such powerful technology and product performance has a lot to do with TCL TV's excellent control of the supply chain. As we all know, TCL TV and Huaxing Optoelectronics belong to the same product system, and the cooperative relationship between the two is very close. This means that TCL can always get the best screen panel and supply chain technology of Huaxing Optoelectronics to promote the continuous upgrading of its products.
For the most superficial example, TCL's 98-inch ultra-large-screen TV is the largest in the industry in terms of quantity, with a total of 98Q6E, 98T7E, 98X9C, 98X9C Pro four models, other brands either only have one or two, or simply none. This kind of crushing on the number of products undoubtedly highlights TCL's outstanding strength in the supply chain.
TCL is not only committed to becoming the leader of domestic TV brands, but also hopes to expand its territory in the international market. From the following global market TV market share ranking, it can be seen that TCL's market share in the past three years has shown a rapid upward trend, and the gap with the top two is narrowing. This is thanks to the correct implementation of TCL's overseas strategy. With the continued development of TCL, perhaps in the future we can really see domestic brands successfully climb to the top in the international TELEVISION market.
Therefore, the reason why TCL can kill a blood road in the Red Sea market is actually to rely on the whole line of technology, products, supply chain and strategy. I have to say that TCL does have a dominant strength in the TV market, which is really a bit powerful ~ #TCL电视 #